When Will The Luxury Price Go On The Balance Beam?

A pair of UGG

At present, many consumers are concerned about the price difference between luxury goods at home and abroad.

Chen Deming said that at present, China is

For the reasons for the high price of some luxury goods, he pointed out that there are three main reasons: first, China has certain tariffs, while some overseas markets and special administrative regions have no customs duties.

For example, in Hongkong, a zero tariff policy was implemented. Many people in the mainland found some goods in Hongkong cheaper than those in the mainland.

Secondly, the sale system and distribution system of high-end consumer goods in China have just been established, with many levels and large cost, which makes the overall paction cost of high-end consumer goods in China high.

Third, there are differences in regional promotion methods.

Especially after the financial crisis, Western products in their countries in order to promote consumption, discount and price reduction, and the Chinese market has been stable.

Let the price of luxury return

This sentence may make many domestic brands unpleasant to hear. It is just a myth that we can catch up with the fashion culture of luxury for a hundred years at such a fast pace of development.

As a luxury and high fashion, its birth and development are all the demand of the high-end market at that time.

Luxury consumption in the domestic market has matured, which shows that luxury culture has benefited from the development of China.

In this environment, Chinese brands are not necessarily bad things. They can design and provide products for such consumers.

Chen Deming pointed out that to make the import and price of luxury goods return to a more normal level, it is the first element to cultivate high-grade and excellent luxury brands.

Many European and American brands have been imported from China, and even some of them have been completed in China.

China is already the world's largest exporter, but none of the world's 100 most famous brands is China.

In the future, Chen Deming said that in order to bring the import and price of consumer goods back to normal level, China will carry out five aspects of work: first, cultivate the main body of market competition and cultivate China's high-end and excellent consumer goods brands.

Second, improve the logistics distribution system and reduce paction costs.

Third, to pform and innovate the retail mode, we should explore the way to sell the products sold abroad to the domestic market as soon as possible.

Fourth, create a fair and orderly competitive environment and further strengthen industry management guidance.

Fifth, lighten the burden of retail enterprises and give corresponding policy preferences.

{page_break}

According to the data of the National Tourism Administration, the number of domestic tourists in 2010 was 2 billion 100 million, with a total income of about 1 trillion and 100 billion yuan and a total expenditure of 524 yuan.

In contrast, China outbound tourism in 2010, 54 million people, tourism costs $48 billion, and the expenditure is about 5800 yuan.

Outbound travel expenditure is 11 times the expenditure of domestic tourists and 2.5 times of the expenditure of 2300 yuan for inbound tourists.

The main reason for the high consumption of outbound tourists in China is shopping, which is mainly luxury goods such as luggage, leather goods and jewelry.

Wang Jianlin, chairman of Dalian Wanda Group, said in this year's "two sessions" proposal that tourists are flocking to buy luxury goods abroad, mainly because China has imposed high taxes on luxury goods in the import sector, leading to huge price differentials at home and abroad.

Speaking of the most concerned tax reform, Xie Xuren, Minister of finance, also pointed out in the "China Development Summit Forum 2011" that China will push forward the pilot project of value-added tax reform in some producer services this year, and reduce business tax accordingly, and gradually solve the problem of disunity in the tax policy of goods and services from the system.

We should improve the consumption tax system and incorporate some products which are prone to environmental pollution, consume resources and some high-grade consumer goods into the scope of consumption tax.

We hope that the future of luxury goods, like electronics and digital products, will return to the market demand price from its initial high price.

Balance of surplus and deficit

In the first two months of this year and the first half of March, China suffered a trade deficit.

The trade surplus of this year is expected to account for the gross domestic product, which will be further reduced on the basis of 3.1% last year.

The traditional trade concept is that export is a good thing to earn foreign exchange, and deficit is a bad thing.

This judgement has long dominated China's trade policy and public opinion.

In the eyes of a senior foreign trade expert, foreign trade should pursue a long-term basic balance of imports and exports, rather than a long-term trade surplus.

First of all, although the trade surplus increased foreign exchange reserves, but from the perspective of resource utility maximization, resources were not fully utilized. Secondly, the continued high surplus led to the appreciation of the renminbi, which in turn led to an increase in net capital inflows. The increase in net capital inflows further led to the pressure of RMB appreciation. Once again, the huge trade surplus of some projects would be pformed into the pressure of massive currency supply and become an important factor in the rising inflation rate.

On the contrary, the consequences of trade deficits are not all bad.

First, appropriate deficit is conducive to easing short-term trade disputes and contributing to long-term stable growth of trade; second, deficit can reduce the expectation of RMB appreciation and slow down the speed of net capital inflow; third, short-term trade deficit will help to ease the pressure of inflation in China and increase the operating space of China's monetary policy.

From the practice of China's economic development, the year with fast economic growth is a deficit or surplus.

Chen Deming said that in the future, the retail mode will also be pformed and innovating in China.

Many international famous brand products are produced in China. Why are they sold domestically after export? This increases both carbon dioxide emissions and logistics costs.

It is necessary to explore ways to sell domestic products exported directly to the domestic market.

China hopes that countries with big trade deficits with China can relax export control measures.

He stressed that China's current trade surplus of 99% is for a large number of exporting countries, and it is deficit for ASEAN, Japan, South Korea, and Africa and South America.

Culture is the mainstream direction of a nation, and it will also affect a lot of consumption factors.

The popularity of luxury goods stems from the demand for self-image enhancement, and also provides opportunities for Chinese brands.

What is the inspiration of domestic brands to China's consumer market?

Building a fair and orderly competitive environment, further strengthening industry management guidance, and strengthening the efforts to crack down on infringement of intellectual property rights and counterfeiting and selling will be a sign of the balance between the balance of the import and export of luxury goods and the balance of deficit.

China's ceramics and tea are very expensive internationally, while clothing has always been competitive at low prices. The industry does not exclude the idea that China is a big manufacturing country. In addition, some domestic enterprises have a very poor sense of social responsibility and make fake brands. These are the reasons for people to buy luxury goods overseas.

When does the price of luxury goods go to balance beam? From the perspective of the development of the country, we need both domestic and international social responsibilities. From the small environment of the industry development, it is urgent to upgrade the domestic high-end brands.