Fashion Trends In Fashion Design Two
How big is the market power of fashion trends?
Chen Songwen, the Greater China business manager of WGSN, the global fashion and trend information forecasting business, introduces the so-called "fashion". In fact, it has jumped out of the clothing industry long ago. Many enterprises are trying to do everything possible to think. Ways to cater for consumers who lose their way in the trend. Fashion trends can help textile and garment enterprises enhance consumption. People are discerning, predicting and responding quickly to market changes, inspiring creative inspiration, and confidently identifying product development programs. Therefore, it can be based on the forefront of the market in the fierce market competition.
What are the factors that affect the trend?
China Textile Information Center popular trend research department researcher Xiong Ying briefed the "textile and clothing weekly" reporter. The trend is certainly not groundless, but has profound social, cultural, economic and environmental backgrounds. For example, in recent years, with the gradual depletion of the earth's energy, people are paying more and more attention to nature and environment. I want to return to life. So Japanese home designer Fukazawa Naohito used logs to simplify. A single product design has not been coated with any excess dyes, nor has it added any nice patterns. Joining in the tedious high-tech, advocating natural simplicity, triggering people's feelings of cherishing nature. Over the past few years, ethnic elements have intensified, resulting from the increase of multicultural exchanges in modern society. DIOR Designer John Galliano frequently visited the world and captured the queen of Egypt, India folk customs, Chinese cheongsam and so on. National elements.
From these examples, we can see that there are many factors that influence the trend of fashion, such as politics, economy, society and culture. Military, national, science and technology, art, tradition and new things, time and space... There is nothing wrong with the present. Popularity affects. However, the depth of influence is not consistent. Some factors are a wave of big era, such as the folk custom tide, which reflects the strong influence of cultural tradition on fashion. Sometimes, it is a cultural manifestation of a specific stage, such as war, disaster, and designer's personal products. Taste and sudden inspiration for a moment, such as Chanel made the fashion of small dress.
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