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Godot Technology CEO Xu Xiaohui: Private Express Can Not Play B2C

2011/5/4 10:19:00 60

Beijing Godot technology CEO Xu Xiaohui

Recently, there are media reports: private courier giants have been testing the water e-commerce, of which the fastest "Internet connection" will be launched in September, and the electronic store of Shentong will be released in October.

The courier industry has upset many people, but friends in the circle have laughed at it.

This reminds me of a message last year: in August 10, 2010, China Post jointly launched TOM group to launch "post music network".

In a sense, China post is the largest express company in China. It can cover every village and corner in China.

Looking at the Alexa data of post Lok, you will find that this website, which has been doing 9 months, ranks 15826 in China, while B2C in the less than one month is ranked 1279.

It can be seen that post music network.

achievement

How embarrassing.

B2C, after all, is not the same as logistics. Besides, there are many links such as product, technology and promotion. The advantages of private express in logistics can not fully control the future.

Just like the absence of traditional clothing enterprises in the field of B2C, it also shows that B2C is playing a comprehensive way. It is the Internet mode, and the leading position in some aspect can not represent all.

Private express

Online retailers

At the same time, still dare not give up on the B2C industry.

Customer

The standard of service customer base is the foundation of their establishment. A system with poor service will not win consumers' trust in it.

Even if their express companies try to improve their service standards for their own projects, they will also face a cost problem.

Besides, big B2C like Van guest and Jingdong are building their own logistics system. They do not rely entirely on private express.

Therefore, even if private express sends power to the electricity supplier, it will not cause much impact on other B2C, let alone the "reverse" argument.

It does not mean that private couriers do not have the opportunity to do business. If there is a suitable team, incentive mechanism and project positioning, there is still a chance to make achievements in a niche market.

To be a channel type electricity supplier than to be a brand type electricity supplier, private courier can better play its advantages and attack quickly. It is possible to get a slice of the important index by express speed and service.

On the whole, I agree with the courier company, such as "star rush" and so on.

No matter in the management level, information level, Internet aesthetic awareness, whether to decentralization to management, whether there is a temptation of equity incentive system and so on, private couriers are faced with entanglements and challenges. If you want to play B2C, it is very difficult.

B2C peers do not need to deal with anything.

Xu Xiaohui, born in Hebei, graduated from the Chinese Department of Peking University, has worked as a project manager, marketing director and assistant president in YAHOO China, Jinshan software and VCG. Currently, he founded Beijing Godot Technology Co., Ltd. and served as CEO in the field of clothing B2C.