Shanghai First Set Up Wholesale Market For Korean Theme Clothing
Korean theme clothing wholesale market three opening ceremony
A variety of Korean costumes
It aims to build the largest and most professional Korean original dress in East China.
Wholesale center
The original Korean fashion trend is presented to the sacred and sacred Korean Pavilion of Chinese consumers. In May 1st, it was the three phase of the Korean theme clothing wholesale market in Shanghai. It opened for visitors in Shanghai's largest clothing wholesale market, Cheap Road apparel business street.
The responsible person briefed the China economic network reporter that this is also a specific measure to introduce famous brands abroad and strengthen the comprehensive management of Shanghai's clothing wholesale market and enhance the taste of Cheap Road's clothing business street.
Cheap Road, Shanghai
Clothing market
Since the 80s of last century, it has been famous for its low-grade clothing.
With the deepening of reform and opening up, Cheap Road's clothing market has developed into the largest clothing wholesale market in Shanghai, and has gained popularity in the whole country.
However, although the market has made considerable progress, Cheap Road's early impression of "cheap, cheap, inferior and low-end" is always hard to change. Even among international friends, it is called CHEAP ROAD.
cheap road
The added value of this brand image is not high, which is not commensurate with the image of Shanghai's international metropolis.
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With the rise of Korean culture in China, all kinds of Korean elements are constantly flooded with Chinese people's daily life.
Korean dramas, Korean stars, Korean restaurants, Korean household appliances and so on, a large part of them are Korean style clothing and accessories.
Especially in recent years, Korean clothing is very popular in China.
In order to seize this business opportunity, many non-governmental personages have launched the online purchasing service, which can be selected from the Korean clothing picture forms for the domestic customers, and can instantly grasp the fashion trend and buy the new ones.
But only in the form of pictures, it makes customers choose to be very invisible, can not see fabrics, work, can not try on and so on. It often makes customers feel that the contrast between objects and pictures is obvious after shopping.
For this reason, many wise businessmen visited Seoul in South Korea for many visits, and exchanged visits with UUS, APM and other major wholesale markets such as Seoul's east gate, and reached a memorandum of cooperation. In the first half of 2009, the first Korean theme clothing wholesale market in Shanghai was successfully launched in the first half of 2009. The opening area was 3000 square meters, with a large number of Korean businessmen who invest in China, Korean women's clothing brand agents in China, and Korean fashion lifestyle products agents in China.
Then, on the basis of the successful operation of the first phase, in April 2010, it launched the two phase of the Korean Pavilion with an area of over 5000 square meters, which has attracted the attention of the industry peers.
The demand of consumers has made great adjustments to the merchants in the Cheap Road market, so that the three floors of the original area of more than 4000 square meters are planned for the three main floor, especially the introduction of many well-known Korean brands, such as VIVENNE.W clothing, PUBLIC jeans, LUCI women's bags, KEY SOUL clothing, NAVY clothing, B with U clothing, Han Xinting jewelry and other brands, and a group of merchants who have not been seen in South Korea have been introduced to South Korean men's clothing. They have played a role of icing on the surface of the original Korean women's clothing format, enabling men's friends to buy their favorite costumes while accompanying their girlfriends and wives. In order to completely change the adverse effects of "cheap, inferior and low-grade" left by consumers in Cheap Road clothing street, the relevant parties promptly summed up the successful experience of the first two phases of the Korean clothing market, and investigated the market dynamics, Shanghai and other parts of the country.
On the basis of making full preparations, we chose to open the grand opening of the three phase of this year's labor day, st and Saint Korea Pavilion, and achieved unexpected success in one fell swoop.
Speaking confidently to the China economic net reporter, the organizer said that the st and St Korea Pavilion will strive to become the largest and most professional South Korean original clothing wholesale center in East China, presenting the Korean fashion trend to the Chinese consumers with original flavor.
This will also play a positive role in the comprehensive governance of the garment market in Cheap Road, Shanghai.
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