An International Multi Skilled Chinese Fashion Designer -- Yang Ziming (Cabbeen) Eight

Yang Ziming: leading the "CABBEEN" character

As for this man, he seems to have many kinds of address: Yang Ziming?

General Yang?

Yang designer, and DannyYang?

It is said that nowadays more and more people in the fashion industry call him "Mr".

Cabbeen (CABBEEN).

It was he who won the best men's wear design brand in China International Fashion Week and the top ten designers in China.

It was he who won the "China's most promising Fashion Designer Award" at the awards ceremony of the cultural year of the Great Hall of the people.

In the past three years, his "subversion", "rock and roll" and "indulgence" have stirred up the mood of the whole Chinese clothing industry again and again, and stung the traditional fashion aesthetics and evaluation criteria.

The lean man who was born in 1971, drove the name "Yang Ziming" and 100 stores as he loved F1 racing cars into China's fashion world and rob people's eyes.

And who wants to get it: in the past few years, he was just a little boy running around the streets of Shishi, standing among many of his peers.

But in the first few spring of twenty-first Century, he wrote a series of legends.

Yang Ziming was born in an ordinary family in Shishi in 1971.

His father was a wounded Party member who had been wounded in the war of liberation.

Because of the poor family economy, at the age of 6, Yang Ziming used to share the stall with his family. This is probably his earliest business experience.

Yang Ziming was often bullied by his peers because he was too thin.

After graduating from junior high school, he entered the "competitive secondary school" to learn boxing. "I want to improve my health so as not to be bullied again."

He said.

In two years of secondary school life, he not only trained a strong physique, learned the ability to win free combat, but also made a never lose defeat.

After graduating from technical secondary school, Yang Ziming took part in the tenth provincial sports meeting of Fujian province and won the title of 48 kilogram class second runner up.

During his study, Yang Ziming often helped in the clothing processing factories at home.

"At that time, clothing factories mainly made orders to make clothes for others.

When the tailor cuts clothes, I like to look at them and make some suggestions.

My suggestions are often adopted by them, and they often praise me for their talent in fashion design, which may be the first motivation for me to go on the fashion design path in the future.

Yang Ziming said.

With age and growing interest in fashion design, Yang Ziming left Shenzhen alone and went to work in some garment factories after he was 18 years old.

"Once, I forgot to do what my brother said. When I got home, my brother became very angry and scolded me. It was not because of the importance of that matter. He was angry that I had failed to do so.

I am deeply aware of the importance of honesty and trust.

Until now, I have always insisted on this in my life and business, or I will not agree with others. Since I agree, I have to do something well.

Yang Ziming said.

One day in 1989, Yang Ziming boarded the train to Hongkong.

After seeing the endless business opportunities and charm of this "Oriental Pearl" again and again, a few like-minded friends promoted the birth of Cabbeen (CABBEEN) with a lot of blood.

"Because the carbine is the most powerful and powerful thing in the eyes of our generation, and I like the character it represents, so I chose this name without hesitation."

The Cabbeen company, founded in 1989, mainly comes from high-end men's fashion orders in Southeast Asian countries and regions.

In 1997, the financial crisis in Southeast Asia suddenly attacked Hongkong. Cabbeen company was also involved in it. Many customers would rather not deposit money or get goods. The product was overloaded, and the company was facing a survival crisis.

At this point, Yang Ziming resolutely took over CABBEEN as chairman of the board and director of fashion design.

"At that time, I felt like I was not able to see Schumacher in the F1 arena last September.

But all of these make me understand that this is real life.

At the beginning of the CABBEEN, Yang Ziming took full advantage of her own design talent and at the same time, according to the latest international popular information, on the one hand, he used hi-tech fabrics, and on the one hand, he changed the details to the clothing. He not only promoted the company's design strength, but also gradually molded the CABBEEN clothing brand personality, so that the company not only occupied a large market share in Japan and Southeast Asia, but also opened a number of "CABBEEN (CABBEEN)" brand stores in the commercial district of Hongkong's local Mong Kok, Tongluowan, Sha Tin, Yuen Long and Zoton.

After the intense competition in the international fashion market, Yang Ziming entered the mainland fashion market and set up China's general agent in Guangzhou, and gradually extended the tentacles of the monopoly network to Beijing, Guangzhou, Shanghai, Chongqing, Wuhan, Changsha, Xiamen, Shenzhen, Harbin, Harbin, and so on.

The more than 100 "CABBEEN" franchised stores, which are franchised in the main commercial pedestrian streets of the major cities, have won the favor of people of taste, film and television, art circles, and social fashion drivers with their unique and avant-garde clothing culture.

In 2002, "CABBEEN" clothing opened a clothing store in New York, Canada, Toronto and Munich, Germany. Through the combination of Chinese original design and international fashion elements, it entered the international garment market directly and achieved better international influence.

Although it is the chairman of a company, Yang Ziming has always appeared in the capacity of "design director" or "chief designer".

"After all, an enterprise, especially a garment enterprise, must continue to develop. The most important factor is to have something of its own, and to have its own design."

Yang Ziming said.

Perhaps because of talent, perhaps with his special life experience, Yang Ziming in the design from time to time there are some new and unusual ideas.

Neutral suits, bell bottoms, boots, asymmetrical sleeves, blouses in front of the shirt, big dams, metal zippers, or wide or narrow waistbands, large graffiti LOGO, plus those or collages, or hand painted or embroidered ornaments, show bold and colorful diversified styles.

"We are committed to providing modern, sensual, avant-garde, changeable, unique, free, fashionable clothes with exotic customs to the society. This is the personality pursuit of CABBEEN men's clothing."

In recent years, Yang Ziming has introduced the fashion conference of "subversive fashion", "fashionable rock" and "fashion indulgence".

After the fashion trilogy, Yang Ziming became famous in fashion and costume design.

In 2004, it was a year of great harvest. Not only did he successfully launch the "two o'clock" CABBEEN conference in China International Fashion Week, but he also won two awards for "two top ten Chinese fashion designers" and "China's best men's wear designer".

For CABBEEN's success now, Yang Ziming has come down to "understanding human nature".

When CABBEEN gradually moved towards "China fashion men's first brand" and "today's youth trend indicators", Yang Ziming put her goals farther. "I will work hard to build a fashionable and learning enterprise, establish a brand, and let the world understand fashion through CABBEEN.

It is my wish to open my own store in Champs Elysees street, Paris, France.

"Profit is not the only criterion to measure the success of an enterprise.

The cohesiveness of a team, the reputation of the market, and the popularity of the brand are all important components of success.

My ultimate goal is to create a brand with a century of charisma. "

At the age of 25, Yang Ziming married a countryman who had been in love for 5 years and had a son who was "stubborn".

For him, life is fashion, freedom and happiness.

"I am a responsible man. My wife and I have a good relationship.

She is the most grateful woman in my life. "

And son, "he is the treasure of my life. I love him so much."

He was deeply influenced by me. I was the hero in his eyes. When I was injections, I would not cry.

I am not worried that he is a child of a wealthy family. I will not force him to do anything or take over my career. He has to create his own future.

After work, Yang Ziming likes to experience different identities in his life.

"Show yourself" is a sentence he likes.

In addition to boxing as a Junior Sport, Yang Ziming also likes racing cars. He is an amateur racer.

He loves cars, and there are many foreign cars in the family, including a Porsche.

"Boxing seeks confidence and strength, racing cars pursue speed and passion, and design seeks inspiration and change.

The role of life in a completely different realm, and the pursuit of balanced development in reality, make me have different ideas and creativity.

Yang Ziming said.

As soon as he had time, Yang Ziming invited a few friends to find the most delicious and stylish bars, cafes, restaurants, drinking, chatting, dancing, completely open state.

"Sometimes, when a friend calls me and asks me whether I will go to Europe or not, it happens that there is nothing serious in the company. I will readily promise to go out on the second day. Sometimes people are homesick in the field, and I will drive directly to the airport to buy the latest flight and fly home."

"I always insist that life is the most important thing.

I don't want to be stressed. I need to go back to life and enjoy life.

As for the master, I think that may be the goal of being ready again. "