BURBERRY

Burberry (BURBERRY) is the British national treasure brand, founded by the then twenty-one year old British boy Thomas Burberry.

Over the past 100 years, Burberry (BURBERRY) has become a brand that best represents British temperament.

In the early days, Burberry (BURBERRY) only provided outdoor and military clothing. In 1880, Thomas Burberry invented a waterproof and breathable fabric "Gabardine". It was patented in 1888 and designed and made raincoats for British officers at that time. Queen Edward VII later ordered Burberry (BURBERRY) patented raincoat as one of the British military uniforms.

In 1911, Burberry (BURBERRY) became famous for its travel costumes by Ronald Amunden, the first traveler to conquer Antarctica.

The windbreaker designed by Burberry (BURBERRY) in 1890 has been an enduring trend.

After the first World War, Burberry (BURBERRY) windbreaker became the celebrity love of many celebrities, including Audrey Hepburn (Audrey Hepburn) and the North African spy movie actor Humphrey Bogart (Humphrey Bogart) and the heroine Ingrid Bergmn (Ingrid Bergman).

The Knights of Burberry (BURBERRY) brand, created in 1901, become a household mark.

Secondly, of course, we have to mention the Burberry (BURBERRY) grid created in 1924: Burberry Check "Nova", beige bottom, red, camel, black and white lattice, and also become the classic representative pattern of BURBERRY.

This latticed pattern first appeared on the lining of Burberry (BURBERRY) windbreaker, and became more widely used in Burberry (BURBERRY) other products, such as umbrellas and suitcases, when it was registered as a trademark in 1967.

Burberry (BURBERRY) has been deeply loved by the royal family, and became royal royal brand in 1955 and 1989 respectively.

In 1997, due to changes in management, the current CEO Rose Marie Bravo joined in the direction of BURBERRY, which has changed from the mainly Royal and older celebrities to costumes and guests at various levels to further expand the guest network.

In 2001, under the leadership of creative director Christopher Bailey, BURBERRY launched the Prorsum senior men and women wear series, not only for the classic wet and dry cloth and the grain pattern, but also for the brand to create a new image of fashion, and wash the old image.

In addition, the Burberry Check added new color black, red lattices, and famous models Kate Moss and Stella Tennant to shoot hard shots of Burberry Check than Kennedy, and also revive the once brand low tide BURBERRY, doubling sales and becoming the highest sales in one hundred years.

In 2003, BURBERRY launched a new series named "Thomas Burberry", offering younger and more casual clothing to further promote the brand to the younger taste group.

BURBERRY is very popular among Asians, and the Japanese are more interested in it.

BURBERRY, in view of the appeal and enthusiasm of the Japanese market, especially in the form of franchising, enables Japan to produce Burberry blue label and black label series which are locally designed, brightly coloured, younger and cheaper.

Its products are only the only sales area in Japan, and even the headquarters of the United Kingdom can not set up two series brand retail services.

Unlike Burberry London's calm and thick, Burberry Blue Label gives people a sense of lightness and simplicity, so many girls also love the products of Blue Label and Black Label.

Current Designer: Christopher Bailey Christopher Bailey.