Deciphering The Gome: Zhang Dazhong Is Here.

Gome

There is no way out.

Zhang Dazhong: from the investor and chairman of the board of directors of Gome.

Chen Xiao: from the chairman of the board of directors of Gome.

It's like a samsara, but it's not as simple as it is.

The implication behind it is not only the retreat and progress of Zhang Dazhong at the age of 63, but the advance and retreat of Chen Xiao at the age of 53, but a Chinese American fable belonging to China.

This fable is about a listed company with family characteristics. After encountering major shareholder changes, PE breaking into the house and "manager", it has experienced a series of struggles, and how the founder family once again controlled the situation.

Chen Xiao left, and Zhang Dazhong came.

Wong Kwong Yu's Gome is back.

But after a long sea, the meaning of "yellow" may not be the same.

First of all, why would Zhang Dazhong be invited?

Zhang Dazhong, who took office for 44 days, appeared in front of us at 1 p.m. on April 21st.

Zhang Dazhong, 63, has just finished a light investor career. His new identity is the chairman of the third board of Gome. His suit is straight and his hair is combed.

However, he, who has long been away from the public eye, seems a little stiff in the face of the media.

He will appear more than ten times in a sentence of not more than a few hundred words, but he is short of rules for the use of "me" and "myself".

After 5 minutes of the interview, he took out a tissue and kept sweats. "Is there no cold wind here?"

He looked around and asked.

It is clear that the new owner of Gome has not yet fully understood the company headquarters of the 18 floor, B block, Beijing's Peng run building.

This is not surprising.

According to his statement, Gome's board of directors only found him after the Spring Festival, hoping that he could go out.

Different from the speculation of the outside world, Zhang Dazhong denied that Wong Kwong Yu's wife, cuckoo, found herself. "Du Zong was not familiar with this before."

Without this "accident", Zhang Dazhong will always enjoy the state of being an investor. From time to time, "walking away" at home and abroad, exploring and expanding the field of vision, studying and studying the household electrical appliance enterprises to be invested, there is no endless overtime, no heavy work and no endless pressure.

Zhang Dazhong's coming out of the mountain is "unexpected and reasonable".

People still remember his resentment with Chen Xiao: in 2006, Yongle, founded by Chen Xiao, signed a merger agreement with Dazhong Electric appliances, but a few months later, Yongle was incorporated into Gome, and Chen Xiao became president of Gome.

Zhang Danu called Chen Xiao "the villain".

A year later, Suning quotes 3 billion to buy Dazhong electrical appliances. Zhang Dazhong finally followed Chen Xiao, and sold it to Gome 600 million. (it was said that Gome's 3 billion 600 million yuan bid made Zhang Dazhong think Wong Kwong Yu was "very interesting") and then "cleaned out the household".

"Zhang Dazhong will no longer be involved in the appliance industry. He has left the industry."

In December 19, 2007, on the fifth day after Gome's purchase of all registered capital shares of Dazhong electrical appliances at 3 billion 600 million yuan, Chen Xiaoru, President of Gome, said, "it is clean to leave, nothing, no shares, nor money in the future."

Zhang Dazhong claims to be an "outsider" in the household electrical appliance industry, but Zhang is also the "outsider" who is most familiar with Gome.

Regardless of store style, business practices are very familiar with each other, and even learn from each other.

Even in the past three years as an investor and no longer a big electrical appliance, Zhang Dazhong has taken note of the ups and downs of Gome.

"They are all in Beijing, and they are all brothers in Beijing dialect." (the story of Guo Mei's three years) is sure to have a look.

Starting in 1985 and going out of Beijing in 2005, Zhang Dazhong's Dazhong electrical appliance was entrenched in the Beijing market for 20 years. It was deeply rooted. In early years, it sold electric appliances at the Qianmen Street rental store in Beijing, and later it was based in Beijing, Wong Kwong Yu.

"We have been in Beijing for more than 10 years."

Zhang Dazhong carefully chose the word "learn from each other".

Zhang Dazhong made his stereo in his early years, but Wong Kwong Yu started making color TV sets.

At first, Wong Kwong Yu's store was 2000 square meters, while Zhang Dazhong's store in Yuquanlu Road was ten thousand square meters.

"My color TV only accounts for 5% of sales. Beijing city has already been monopolized by Gome. What shall I do if I hit him?

I simply set the price of the color TV set lower than that of Gome. I can only make profits if I am lower than you. At the same time, I can not lose money at the same time. I buy one thousand to one hundred, and that one hundred buys my audio products in my shop. At that time, our color TV set was 50 yuan lower than others.

As a result, Dazhong electrical appliances began to queue up for the color TV sets. This is Wong Kwong Yu's headache.

"He immediately realized that 2000 square meters of storefront could not work. We must enrich the categories of products. If the 80% products are color TV sets, they will be 10 yuan without profit."

Huang Guo ran quickly and started a big business strategy.

"What we say is to learn from competition, not face to face, I teach you, you teach me.

The industry knows it at a glance, so this kind of competition has benefited all two of us.

Zhang Dazhong recalls.

This competition allows Zhang to see that others can not see the other side of Huang.

The outside world usually thinks that Wong Kwong Yu is not meticulous and thick in management. Zhang Dazhong doesn't think so.

He remembered that in 2005, Wong Kwong Yu had relatively budding management manuals for the stores in Beijing.

"It should be said that when he presented to the outside world, he did not elaborate too much on the delicate management of enterprises. Strictly speaking, enterprises could develop at a high speed. If they were not managed very scientifically and exquisitely, they would not be able to run.

It's like a person running far away. It must be a good cardiopulmonary function. "

I love each other.

Wong Kwong Yu also thought Zhang Dazhong was doing a good job in the store in Beijing.

"He once said to the underneath:" we can't beat Shanghai in Beijing, but we will never beat it in Yongle. "

Hu Gang, vice president of Gome and new Japan electric vehicle, said.