Children'S Clothing Industry In Wenzhou Is Gradually Forming The Superiority Effect Of Industrial Clusters.

A few days ago, Wenzhou was better than me.

It is understood that since 2009, Wenzhou has added at least 4 children's clothing.

Shoes and clothing integrated store appearance

A few days ago, the city held a new conference on children's wear and children's shoes than my clothing and Footwear Company Limited. In the face of more than 400 businessmen attending the meeting, the company, which has made 17 years' children's shoes, officially announced that it should extend to children's wear and make it a national retail monopoly.

Bibi Wang Xiuman, chairman of my clothing, said that in the past, only children's shoes had been opened, many stores had been opened, and a lot of them had been shut down.

Because the product is single, it is difficult to open a store.

Extending to children's clothing, relying on the company's original children's shoes foundation, matching school bags, hats and scarves to make a one-stop children's clothing store, can have competitive advantages that other brands can't match.

In the new product conference, Wang Xiuman is confident.

He said that according to the plan, "Bi Bi" will open more than 100 stores in the country, including more than 30 stores in Wenzhou.

Sino foreign joint venture to introduce new brands

Two years ago, we entered the domestic consumer market for children's clothing. The city's foreign trade clothing enterprise Yu Xuan Clothing Co., Ltd. chose the path of "joint venture and brand introduction".

Yu Xuan has been making OEM for a children's wear brand in Italy.

In 2009, due to the potential of the consumer market for domestic children's clothing, the two joint ventures jointly established the "Wenzhou Geoff Fei Bei Bei Trade Co., Ltd.", which owns two Italy children's wear brands of "FUN&FUN" and "TYPEA-1".

According to Wang Hui, chairman of the company, the Italy side has injected 40% (cash) into the newly established company, and the Italy side is responsible for the design and development of the products. The Wenzhou company is responsible for marketing and product procurement.

In 2008, the "Bao Le Yue" children's clothing that entered the market has chosen a similar route. Although there is no introduction of foreign capital, it is mainly represented by the international luxury children's wear brand. It has more than 20 famous international children's wear brands, and has different brand combinations according to different market positioning.

Entering the children's wear industry is favored.

Bala Barbara, red and blue, Keke tree, Pepe Bea Bea, three water, balondo, red dragonfly, FUN&FUN...

Unconsciously, children's clothing brands in Wenzhou can list a long list.

Ye Xiandong, chairman of the Zhejiang Clothing Industry Association's children's wear branch and chairman of the red yellow and blue dress Limited by Share Ltd, said that in recent years, more and more enterprises are paying attention to and entering the children's clothing industry.

In recent years, the rapid development of children's clothing industry in Wenzhou has also brought confidence to the latecomers.

It is understood that at present, among the 6 famous Chinese brands of children's clothing, Wenzhou accounts for 2 (balbala, red, yellow and blue), and the "ten children's clothing brands" selected by the China clothing association. Wenzhou accounts for 3 (balbala, red, yellow and blue).

As for the constant entry of new brands of children's clothing, insiders say that if they are dislocation competition and form a cluster effect with complementary advantages, it is undoubtedly icing on the cake for children's clothing industry in Wenzhou.