Women'S Shoes Expand The Mainland Market On The Basis Of Capital Operation On Saturday.

At present, the sales volume of footwear industry is up by 30% on, and that of brand stores is 1717.

Along with the sink of department stores, brand chain stores are expanding to the two or three tier cities on Saturday, and brand stores will exceed 2000 by the end of the year.

At the same time, the sales channels, R & D, production capacity and brand awareness of the footwear industry on Saturday are significantly improved, which is expected to narrow the distance from BELLE, the industry leader in the short term.

Breaking through the bottleneck: raising 990 million yuan on the stock market

"In the domestic women's shoes market, Saturday has been ranked third in shoe sales according to sales volume, second only to BELLE and Daphne."

Yu Hongtao, vice president of footwear industry on Saturday, said that in 2004, enterprises wanted to quickly expand marketing channels and enhance brand awareness to catch up with industry pioneers, but lack of funds became the biggest problem.

Shoemaking industry is a mature traditional industry with low entry threshold and fierce competition.

Yu Hongtao said that on Saturday, the footwear industry finally made sure that its A share was listed on the domestic market through five years' efforts and visits to various countries.

On September 3, 2009, Saturday, the footwear industry officially launched the SME board in Shenzhen Stock Exchange, issuing 55 million shares, issuing a price of 18 yuan / share, raising a total fund of 990 million. The opening price for the first day was 21.5 yuan, closing at 22.18 yuan, up 23.22%.

Speed up of listing: expansion of brand to two or three tier cities

"After listing on Saturday, enhancing brand awareness and market share has become the most important issue at that time."

Yu Hongtao said that on Saturday, the footwear industry mainly used the funds raised on the market for the expansion of women's shoes chain stores, extension of women's shoes production lines, logistics distribution system and technological pformation of R & D centers, and the most important thing was to expand the sales channels on Saturday. Four.

Yu Hongtao said that consumers know the brand of Saturday, how to let consumers see it, buy it, and market coverage is very important.

He also counted the accounts on the spot, opened a brand chain store, and needed about 500 thousand yuan of funds. The more the shop opened, the more money needed to support it.

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"BELLE, the leading industry, has about 1 brands, and only 1717 on Saturday."

Yu Hongtao said that although Saturday was temporarily behind the brand sales network, but with the momentum of listing and financing, the brand chain store began to expand to the two or three line cities on Saturday. It is expected that there will be more than 2000 brands chain stores by the end of the year.

Leveraged capital: annual sales growth of 30%

On Saturday, the footwear industry last year's annual report showed that the total revenue in 2009 was 879 million yuan, and the total business income in 2010 was 1 billion 143 million yuan. In 2010, its total business revenue increased by nearly 30% compared with 2009, and the total profit increased by 4.46% over the same period last year.

On the year of listing, footwear sales increased by 30% on Saturday, about 263 million, while total profits increased by 4.46%, about 5 million 830 thousand yuan.

"After the listing of enterprises, it will play a huge role in promoting the development of the whole enterprise."

Yu Hongtao said that the funds raised on the market have played a relative guarantee for the development of the whole enterprise from scale to quality.

He also admitted that the footwear industry is a consumer oriented industry and a capital driven industry. The use of capital markets can make itself bigger and stronger as soon as possible.

Because the competition pressure of shoe enterprises is great, if there is the advantage of capital, relatively speaking, in the future relatively short time, it can open up the distance from competitors.

Learn from experience: concentration is the cornerstone of success.

So, what is the key to the successful listing of the brand on Saturday? Yu Hongtao believes that concentration of norms is the cornerstone of success.

"Enterprises must operate in a scientific and standardized way, especially private enterprises, and can not be made into family businesses. Only in this way can a standardized and effective management system be established within the enterprise, and an effective management system is the key to the listing of enterprises."

"At present, we mainly do well in the mainland market, continue to enhance brand awareness, brand is also the core advantage of listed companies."

Yu Hongtao said, the domestic market is very large, concentrate on building brand and expand channels, so that enterprises can develop healthily and upward.

However, Hong Tao also said that listing is only the first step for the footwear industry to enter the listed companies on Saturday. There will be many problems on Saturday. In the future, enterprises will also enhance their sales channels, R & D, production capacity and brand awareness, and strive to shorten the distance from BELLE, the industry leader in the short term.