The Scenery Of Cheap Fashion Is No Longer &Nbsp; The Trend Of Consumers' Blind Shopping Is Easing.

Introduction: in recent years, high street fashion brands, such as wild animals and wild animals, are generally threatening, which inevitably leads to a problem: so many Latest fashion Where are they made? Who is making them?

High street fashion in recent years brand Like a flood of animals, it is unavoidable to cause a question: where are all these fashions made? Who are they making them?

Numerous propaganda and media reports have repeatedly persuaded consumers to consume rationally, such as providing "buy less and concentrate" principles. All of this seems to have played a role in women who are clustered in the streets of London shopping mall, Oxford street, and Primark's handbags are still bulging.

The trend of blind consumption has eased. Data show that in the last quarter of 2010, the profit of Sweden's high street retail giant H&M fell by 11%. According to Stylecompare.co.uk, retail sales of cheap brands have fallen by 21% over the same period. When consumers choose clothes, they begin to prefer "intermediate goods".

The number of customers who have returned after buying cheap costumes has risen by 30%, which means that, Consumer They began to pursue the concept of "value for money". This is not entirely bad news for fashion brands, because the high street fashion industry is not a bleak sight, and there are also some encouraging trends. When the popular brands are dying, Urban, Outfitters, My-Wardrobe.com and other more stylish mid-range retailers have ushered in a significant increase in sales. Compared with the same period, the average consumer spending in mid-range clothing increased by 8.03%.

StyleCompare.co.uk also asked netizens to compare brands and prices. The conclusion was that durable and affordable brand sales increased by an astonishing 68%, including Melissa and Fashion Conscience. "Our survey shows that the spending habits of the British people are changing dramatically," commented Julia Rebaudo, a staff member of the website. At least, the recent setbacks in the H&M brand are completely unexpected. Buying a dress is only worn on a Saturday evening at parties. The reason is very simple. Consumers are becoming more and more aware of the value of investing in single products, especially when the economic environment is in a downturn. Every expenditure should be spent on the knife edge.