Fast Fashion Chain Kick Kicking Quality Door

" Fast fashion "(Fast Fashion) has become an indispensable part of many urban white-collar life after its entry into China. Efficient style change rate, fashion sense and low price are all the selling points for fast fashion brands to harvest consumer trust.

However, as the leading brand of Fast Fashion, the famous brand ZARA often appears quality problems. In a website forum in Hangzhou, many netizens are talking about the "quality gate" problem of ZARA. Negative comments account for the overwhelming majority. "Buy only the style but not the quality." Many people made such a sound.

"ZARA is only a brand of Baleno on the same line abroad. When it comes to China, it goes online, and the quality is down." The website forum, a netizen, said the quality of ZARA is "different from China and foreign countries". Some netizens said, "the quality of ZARA in Paris is much better than that in China, and the quality of ZARA products in China is generally worse than that in other countries." More netizens confessed: "ZARA, you are not fooling consumers for the one or two time. You can't afford to hurt consumers this year."

　　 Besides, ZARA is different from inside and outside.

The reporter has bought several clothes of ZARA in Paris, France. The style of Paris ZARA store is not only fashionable, but also very good in quality. In the international fashion world, ZARA was criticized most than plagiarism, not quality. Even after being laughed at by the jokes, ZARA's fast fashion is still in full swing all over the world, but why ZARA has come to China frequently? Quality gate "The crisis, but its hot plagiarism has been unsolved.

Miss Zhu is a loyal ZARA brand. consumption People. She said that when she bought ZARA, she mainly focused on the style of clothes, and the quality requirements were not particularly high. "I have bought many clothes for ZARA, which are of small quality, such as many threads. But ZARA is like this. The idea of this brand is to wear one piece and throw it into fashion. It's very popular. It's not very popular.

Although she has a special preference for ZARA brand, Miss Zhu still has some criticisms about the quality of her clothes. "I bought a medium sleeved chiffon shirt, which is easy to deform in Spain after crossing several times. Look carefully at the rough corners of the corners, many thread ends, and buy back their own cut." Miss Zhu said, "also bought a yellow chiffon dress. When trying it on, it felt good. It did not go through it because it always felt unsymmetrical and uncomfortable." {page_break}
 

　　 Consumers Association is dissatisfied with "avoiding evasive measures".

In April 25th, when the Beijing consumers' Association failed to identify the 3 products of ZARA products and ignored the consumers' criticisms, the public relations and Communications Department of INDITEX group, which is located in ZARA, issued a statement saying that ZARA was in line with the highest level standard. However, the Beijing Consumers Association believes that the statement is "a matter of caution".

INDITEX said in a statement that ZARA meets all relevant Chinese health and safety regulations, and all chemical tests are qualified. In the inspection of color fastness, the statement said that ZARA met "the highest level standard in many testing categories". Only two items did not meet the highest standard, but still achieved the quality of standard products.

On the basis of the discrepancy between the product label label and the actual product information, the statement explained that the acrylic and fibrous glue components were not labelled on the product label. According to the relevant rules and regulations of China, these fibers were labeled with "other fibers". The ZARA quality control department is revising this.

This statement only explained the inspection of casual pants in April, but did not mention the two down coats in 2009 and 2010. At the same time, it was considered that it was wrong to label the ZARA label, but the cotton content of the fiber content of casual pants was 75%, the actual measurement was 68.2%, the nominal wool content was 20%, and the actual measurement was only 10.6%.

It is reported that Xu Xueqing, director of public relations and communications of INDITEX group in China, made a special trip to Beijing in April 25th, and face-to-face communication with Beijing Consumers Association, and produced the statement. Luo Gang, director of the consumer guidance department of Beijing Consumer Association, said that the attitude of the consumer association to ZARA was recognized, but the contents of the statement were not recognized. Many of the contents were "to avoid serious difficulties" and did not talk about the substantive issues of consumers' rights and interests. Therefore, they asked the other party to make a statement again, send a letter to the Consumer Association, and give a clear attitude towards the processing of the product. {page_break}
 

　　 Fast fashion needs to be healthy.

In fact, the fast fashion brands that are entangled in quality problems are not the only ones of ZARA. H&M also won the nomination on the blacklist.

Shanghai quality and Technology Supervision Bureau recently announced that the two quarter special supervision spot checks showed that H&M's knitted leisure jacket was found to be unqualified pH value. This batch of unqualified products was produced by Haines Morris (Shanghai) Commercial Co., Ltd. (H&M) in April 2010, with a batch number of 604590, with a specification of 175/100.

H&M the pH value of this knitted T-shirt is 8.5, and according to GB18401-2003 standard, the pH value of products is between 4.0~7.5 and H&M is obviously over standard.

Chen Qinghua, H&M, China's public relations department, said that there were more than 200 products involving pH value exceeding the standard. "H&M also has 360 thousand quality tests every year. We have reported this to the global headquarters. The final test results should be about a week. Chen Qinghua said.

Shanghai's quality and Technology Supervision Bureau, Zhou Jian, said: "the emergence of pH exceeding standard is generally caused by two situations: one is that the industrial water may be too high in the production, which will lead to this situation; the other is the reactive dyes used for fabrics."

The distribution of H&M has been carried out all over the world. H&M Sweden headquarters said the quality problem did not involve other regions. In the global market, the countries that require clothing to carry out pH test are only China and Korea.

H&M, which has been designed by designers and delivered to the foundries for quick delivery, has also been questioned. Is it a result of quality control that is not good for manufacturers? H&M Sweden headquarters denied it. In its view, the reason why H&M has today's performance is benefited from this model.

　 Epilogue

A quick response to fashion is the killer of these fast brand names. However, we can not ignore the way consumers feel about clothes. The quality problems that happen again and again are actually mapping a problem. Can foundry work guarantee quality?

The two brands of H&M and ZARA are produced and processed in China. On the surface, it is a good thing to save manpower and material resources, and naturally save costs. Therefore, the price is basically different from that of foreign countries. But how to choose a high quality foundry? How to monitor the quality inspection of the foundry base? It is the most important problem that these fast fashion brands should solve first.

Due to the shortage of labor and the rising price of raw materials, the cost of the products will be increased. This will inevitably cause problems for the production cost of these fast fashion brands. Fast fashion is characterized by quantity and speed, not a small number of brands, but is it the reason why the quality of fast fashion brands is declining? Reporters will continue to pay attention to: fast fashion, how to healthy?