HOO Teenage Cowboy: Amoy Brand Gains "Double Eleven" Children'S Wear TOP30

After 4 years of high-speed growth, the "double eleven" singles day became the hottest. Shopping Festival 。 The "double eleven" 4 years is also the 4 year of the online acceleration of online layout. Therefore, for the HOO brand, the "double eleven" will still bring potential growth. On the other hand, it will be squeezed from the big brands under the line.

This is a "double eleven" that is full of challenges and opportunities. It is a good battle to break out of the world of HOO. In the end, the success of the children's wear TOP30 made the brand, which has only been established for 4 years, become another legend in the industry.

"Water storage" and "flood discharge" are also the key to success or failure.

"Double eleven" seems to be a point, but actually it is a game of chess, and it is a long-term battle. HOO teenage cowboy Online retailers Responsible person Cai reproduced that "double eleven" has been a crazy battle, can create a miracle, but also can destroy a brand.

Before the army and horses moved, the grain and grass went ahead. Behind the miracle is HOO's preparations for nearly a month. In addition to convening the launching meeting, releasing the internal incentive strategy and mobilizing the enthusiasm of the team, the pre sales training, formulation and release activities plan also need careful arrangement. It is worth mentioning that, because the HOO e-commerce team is young people, long-term wandering in the network world, new and interesting things can touch them more, HOO innovative incentive mode, the issuance of personal awards, such as giving the most popular customer service to the "thousand goddess of mercy" award, the highest conversion customer Service Award, "stone to gold" award, in addition to playing Guessing "double eleven" sales, smashing golden eggs and other interesting games. Through fun awards and incentives, we can solve the pressure of employees' "double eleven" high intensity work.

In previous years, the "double eleven" day focused on the volume of traffic. The direct consequence of impulse buying by many consumers was poor shopping experience and after-sales service, and several times higher than normal times. Therefore, before the festival, "pre storage" and "post flood discharge" are particularly important. "We issue coupons ahead of schedule, encourage customers to pick products and put them into shopping carts, one is to split the information of" double eleven "on the day, and second, we can investigate thoroughly, and have a bottom before the festival. Cai reproduced.

Explosions depend on peacetime maintenance.

This year's "double eleven" has grown into a "thousand regiment war". brand In succession, they joined in the war, fighting against the big names under the line. As the only child dealer in Quanzhou children's clothing that has been certified by Tmall brand, HOO is willing to temper itself in fierce competition.

"HOO does not bet on the" double eleven ", we do not specifically prepare for" double eleven "many goods, do not want to appear" double eleven "after must clean up the stock passive, because this is very dangerous to the brand. "Cai said, but this does not mean that HOO will be out of stock, because HOO is prepared for a whole autumn and winter products, not just" double eleven "," HOO has a strong supply chain system. Once the "double eleven" appears that a certain item may be sold out, it can quickly start the supply chain, and complete the purchase and purchase orders. This is not only due to the strong strength of the HOO children's production experience for 19 years, but also because of the HOO's rapid response to the supply chain system and the creation of a flexible supply chain.

Sales = flow rate * conversion rate * customer price, this "double eleven", HOO won the record of TOP30 for children's wear, not only because HOO got the multiple protection of the venue and the brand group's location, but more importantly, HOO had a large number of traffic from the old customers. "Old customers work in peacetime maintenance, quality assurance, but also to do CRM management, HOO perfect VIP system, so that the old customers become the" double eleven "an important force. Cai reproduced stressed the importance of maintaining the explosion in peacetime. "If word of mouth is not good, the conversion rate will not be high."

Unwilling to make quick profits and instant benefits, and maintain the management concept of customer's word of mouth, HOO has gained high praise than the industry on the basis of selling more than 17000 pieces of single product in a "double eleven".