Store Display Is Currently In The Replication Stage.

"From the whole market, whenever the international brand landed to Kunming, the reproduction of the shopping mall display is quite good; some large domestic brands landed on the store in Kunming, and the display was also very good. But the local brands involved in Kunming can obviously feel the local brand managers, and still remain at the initial stage of selling prices to the lowest level. They have poor sense of display, no full-time people to maintain, and the task is given to store managers and shop assistants, who are not willing to spend money on display. Liu Hongxia, who has been to Kunming for the two time, said frankly.

Indeed, at present, Kunming shopping center, whether brand or store, seems to have a weak sense of listing in shops. It involves different stores in Kunming's shopping centers. Seven color ME TOWN responsible person revealed that shop display is usually completed by the designer or store manager; Kunming Shuncheng shopping center related personnel said that the mall did not have a single division, but many brands have Chen Li, each shop display, usually by the brand of Chen division completed.

The argument of the big brands also confirms this view. Mechen department store KALALINI men's wear staff introduction: "brand in Kunming has four stores, under normal circumstances, according to the rhythm of new products, make corresponding display, display by Kunming district manager responsible, because there is more than 10 years of work experience, so from the whole effect, it is still very tall!"

"I've been working here for a long time before I saw a real one. Chen Li Shi " SCOFIEID menswear staff Li Hailian laughs. Storefront How about the dress from the model to the model? collocation All the pictures are sent by headquarters and copied according to the pictures. According to Li Hailian, according to the color system and style, shop assistants also make a weekly tone sandhi.

She revealed that due to the relatively simple color of men's clothing, the display was less stress on the display, and the display of women's wear was more abundant. Zhou Xinglian, a staff member, said that there were twenty or thirty stores in Kunming. Store display was usually done by the store manager. The manager has many years of experience and knows more about the industry. The display has indeed reached the purpose of attracting customers.

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If the display in Europe and America is compared to a young man, the display industry in China can only be a toddler. As Liu Hongxia, a famous visual display expert, said: more than 10 years ago, there were only a few people in China to display. At present, there are tens of thousands of employees, and the proportion of employees is still low compared with those in Europe and the United States.

Journalist investigation and interview found that a few years ago, if I introduced myself as "Chen Li Shi", many people would think that they were engaged in museums and venue layout, and did not know what profession Chen Li was. In a second tier city, there are usually the presence of Chen Li, and the awareness of local brands in the three or four tier cities is relatively weak.

Liu Hongxia said: "at present, there are very few universities in China that have major in display design, and there is no uniform national examination standard. Most of the people who want to study this major choose to go to training institutions, but most of these training institutions are located in developed cities such as Beijing, Shanghai and Shenzhen, which restrict the popularization of display industry to a certain extent. Cities such as Shenzhen and Shenzhen have a basic examination to show the Design Institute, which is approved by the local labor bureau and other relevant departments, but other provinces may not recognize it.

The relevant data show that a good display is helpful to the sale of terminal products, and domestic brands gradually have this awareness. As far as brand proportion is concerned, more than 70% of the domestic brands are equipped with Chen Li Shi, also known as "display supervision", but there may not be relevant qualification certificates.