The Story Behind Taiping Bird'S Annual Revenue 10 Billion 500 Million

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Net Xiaobian to introduce to you is Taiping bird annual revenue of 10 billion 500 million, electricity supplier sales accounted for nearly 10% of the total performance.

In 2014, nearly 400 brands were set up on the platform of Wanda chamber of Commerce, attracting more than 10000 agents from all over the place to come to discuss the scene.

Among them, Zhang Liang's "Taiping bird" costume is unique, exquisite booth, fashionable clothing display, attracting many agents to negotiate.

To this end, the reporter interviewed the Ningbo Taiping bird fashion limited CEO oli min, to understand the story behind the Taiping bird brand.

System: Six brand groups annual revenue of 10 billion 500 million yuan

Ningbo Taiping bird Fashion Co., Ltd. started business in 1989, and the "Taiping bird" brand was founded in 1995.

In 2013, the group achieved operating income of 10 billion 500 million yuan, realized profits and taxes of 1 billion 100 million yuan, and the total assets reached 6 billion 200 million yuan, ranking the top 10 of the national garment enterprises. It was the 500 largest private enterprise in the country, the top 100 private enterprises in Zhejiang, and 50 strong tax in Ningbo.

Taiping bird products include six brand systems. The core brands are Taiping bird clothing and men's wear. The new brands are Lok Chi LEDIN and children's wear brand Minipeace, and the original brands are AMAZE PEACE and MATERIAL GIRL.

In addition to regular store sales, Taiping bird has officially started the electricity business in 08 years. In six years, it has developed rapidly from scratch. Now the electricity supplier sales account for nearly 10% of the total performance.

Olimin said that the company's electricity supplier is an independent business unit, the company's new products need the first time to let consumers know, in the promotion of new products, the electricity supplier still has an advantage.

"As of the end of July, the Taiping bird brand has 208 stores in Wanda, and its overall sales volume is good.

When it comes to the performance of the Pacific bird in Wanda, "it should be four or five billion by July, accounting for nearly 10% of the total sales," he said.

Win win: cooperation with Wanda for seven years

Wanda cooperation with seven years, 08 years in Ningbo, Yinzhou, Wanda opened the first store, but no one at all, Yinzhou was originally a county, and later became a Ningbo area.

But later proved the correctness of this choice. The products of Taiping bird and Wanda Plaza are more suitable, attracting younger and more fashionable groups.

"The performance of Wanda Plaza in Yinzhou is relatively high in the country, so we have a new understanding of Wanda. We can follow the development of Wanda."

Speaking of cooperation with Wanda, he said, "we will surely continue to cooperate. Wherever we go, we will go anywhere, including the farthest Changbai Mountain and the northernmost Manchuria."

"Wanda and we share common interests, we need to attract more customers." in addition, the company's mission is to "make everyone enjoy the fun of fashion," so we come to Wanda Plaza and hope that our customers will be happy.

In the view of oli min, Wanda chamber of Commerce this activity is very good.

The annual brand activity of 10000 businessmen, like participating in an industry party, can understand the industry trend, meet with old friends, and also have potential franchisees and intention merchants.

Olimin said, "the quality of the merchants from this chamber of commerce is quite high, and it has attracted everyone's attention. The investment situation is pretty good."

Goal: to be an excellent fashion brand retail companies.

But looking forward to the future, Taiping bird insists on strengthening and expanding the brand clothing industry, with the goal of "becoming an excellent fashion brand retail companies".

Oli min talked about this year's plan. This year's AMAZING PALACE can go to 200 stores this year.

But Taiping bird is low-key and pragmatic, and rarely makes its own voice in the media.

Olimin said that a low profile is the usual style of Pacific bird.

We pay more attention to customer experience, and think that the best things are in stores, so that consumers who buy our products are happy.

We also want to be a brand retailer in essence,

We plan to move from the existing area to more areas, from the two or three line to the first line and the four line.

When he mentioned the current performance,

Sales of more than 1000 billion a year, sales of Chinese enterprises have not yet reached 10 billion, China has such a good, such a large market, the performance has not been a piece of the rest of the people, to tell the truth, I think compared with them, it still appears insignificant.

Therefore, we must first realize the gap with them, do it conscientiously, do solid work, and believe in the future.