Clothing Stores Have Interesting Future.

Here world Clothing and shoes Xiaobian of the network to introduce the clothing store guests, interesting future.

"For a few months, the store has changed. The two floor actually opened a coffee bar, and my boyfriend had something to do. Shop in the past, the burden is heavy, I am afraid he is impatient, and now can send him here. Lina recently came to Jasonwood Qingchun store and found that it has been renamed cowboy kitchen, which means "custom-made Cowboy", including trousers and vest and all kinds of small pieces. Not only that, this shop is no longer a simple clothing store, and plants, creative household products are also sold, and plants can be planted on the spot, sewing small wallets, reading and drinking coffee. As for how many clothes you have bought, it doesn't seem so important.

　 WIFI has children's play area.

The clothing store lets you kill time.

The practice of Jasonwood is certainly not the first one. As early as many years ago, when the electricity supplier was still "legend", the exception had already opened such an experiential shop in Guangzhou, but later this mode did not extend. The seven chapter, which has been in the Hangzhou Tower for many years, originally came in the name of "food and beverage". It also sold other products, including clothing and other categories. It was only in the past years that its positioning was fixed in the word "dining".

Last year, in Hangzhou, the United States opened its flagship store, which is a recreation area on the 5 floor, including coffee bar, book bar, DIY self-help area, and a small balcony. "When the Hangzhou store opened, the 5 floor was not installed yet, and then we rushed out. We have free WIFI in all flagship stores across the country, and children's wear shops will set up a children's play area to facilitate parents with children. The US federal state official told reporters.

There are many such models. Local brand They are trying, such as sketching at the new store in Sanlitun, Beijing, and working with 6 designers and musicians to complete the store photography, furniture, installation art and music. Li Daqi also made a batch of clothes made of old clothes with sketch inventory. "This model is just a pathfinder stage." Brand related responsible person said.

　　 Not to earn money as a guest.

Shops are interesting and have future.

In the west of Hangzhou, RYMA coffee shop is also a small feature, which is also typical of the cafe into clothing stores, or clothing moved into the cafe. "We also want to put our clothes in the high-end barber shops and display them in the rest area. Some guests are waiting or just finishing their hairstyles. They can just look at the clothes and make a whole body model." A local menswear brand official told reporters that this is a tentative plan and is expected to be released in the second half.

"Our idea is to keep the guests. The longer they stay in the physical store, the more likely they are to create value." Jasonwood brand leader said. This is also the reason why they try every means to even move the sewing machine into the shop. "We can teach them to do their own wallet and so on."

In the past two years, in the face of the impact of electric business, many garment enterprises have other plans besides O2O. "In fact, online trading is not so simple for clothing brands. First of all, the problem of price difference is hard to solve, so many brands only dare to discount products now." An industry insider said, "traditional clothing enterprises also realize that strengthening physical stores is still the main way out, so we must rely on ways of enhancing experience to attract customers and create advantages that online transactions do not have. At present, the experiential shops that have been released for the time being are not too big to drive sales, but they exist as brand images and cultivate new customers at the same time.

"People born in the 60s and 70s of the last century like to shop around, but they don't spend too much time. After 80, they are the main consumers of e-commerce. They are used to online shopping, but they belong to the" fast type ". The young people of the post-90s can both, but they will be attracted by" interesting ", and they will pay more attention to the emotional life, and are willing to spend time in the physical store. This is also a lot. Clothing enterprise Customers who want to move in the future. One industry insider said.