Why The "Fast Fashion" Brand Still Has Many Fans?

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Xiaobian of the network to introduce the unqualified "fast fashion" brand, there are still many fans.

Recently, the AQSIQ reported that in the first half of this year, the inspection and quarantine departments seized 12305 cases of unqualified imported garments. Among them, the outstanding problem was that the fast fashion brands failed to take up a high proportion. Among the 396 imported garments with unqualified quality and safety, 4 were "fast fashion" brands. In Shenyang's many commercial streets, these "fast fashion" imported brand clothing had been selling well, and the reporter conducted a related investigation.

"Fast fashion" clothing problem continues

In Shenyang city's Zhongjie, Taiyuan street, tie Bai and northbound business circles, there are "fast fashion" import brand clothing stores, most of which are brands imported from large department stores, and some private brand stores.

Xiao Li, a salesperson at a Taiyuan Street Business District, said that the so-called "fast fashion" refers to the new fast speed, parity, and fashion brands. Young consumers in Shenyang are very fond of these brands, including ZARA, H&M, UNIQLO, GAP, Martha and so on.

However, these "fast fashion" imported brand clothing has always had quality problems.

The AQSIQ announced yesterday that in the first half of this year, 4 of the 396 imported garments with unqualified quality and safety were "fast fashion" brands: FOREVER21, ZARA, H&M and MANGO, with an unqualified quantity of 107 cases, accounting for 27% of all unqualified products.

In addition, last year's import clothing inspection, many of the "fast fashion" brand safety project is not qualified rate is higher.

The unqualified clothing market is fast.

The reporter came to a large department store located in Zhongjie business district. Most of the shops on the first floor of the shopping mall were rented to "fast fashion".

Couture.

Most of these shops are young consumers.

In a store, when a customer enters a door, he takes a shopping basket, looks at his little shirt and accessories, and throws them into the shopping basket. He needs to try on it, and chooses his own code. Besides two cashiers and two attendants at the front door of the fitting room, he can hardly find salesmen in the shop. Consumers are self-help shopping.

Reporters saw that these "fast fashion" import brand clothing shops are almost always discounted for the season, 19 yuan, 29 yuan, 59 yuan, long gown and trousers 99 yuan.

Lv Fangfang, who is buying clothes, said: "every time I come to Zhongjie street, I will come to this shop, and I can always see the new listing and the price is relatively cheap. I am a loyal fan of fast fashion brand."

The cashier also said that the volume of fast selling clothing is large every day.

Industry sources said, "fast fashion" import brand clothing failed to detect repeatedly, mainly because too fast.

Some "fast fashion" brands, from demand research to design, reproduction, and finally sold on shelves, take only 14 days, and the speed of sale of their products is much faster than the speed of inspection.

In addition, the target audience of "fast fashion" brand is more sensitive to price factors and less concerned about other aspects, so that even if the brand always has quality problems, it will have little impact on terminal sales.

In fact, clothing that is not qualified in safety, hygiene and environmental protection will have a great impact on personal health.

For example, manufacturers use cheap additives containing formaldehyde.

Formaldehyde is released gradually during the wearing process, and through contact with the respiratory tract, eyes and skin of the human body, the respiratory tract and skin inflammation can be induced. If the pH exceeds the standard, it may lead to the destruction of the natural barrier on the skin surface, resulting in burning sensation, causing bacteria and causing diseases. After the long-term exposure of prohibited azo dyes to the skin, carcinogenic aromatic amine compounds will form.