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    The Underwear Industry Is Becoming A Hot Spot In The US.

    2013/11/10 18:58:00 24

    AmericaBusiness HotspotsWomen'S Underwear

    < p > you can see how the business entrepreneurs in the United States have made ideas about the "a href=" http://www.91se91.com/news/index_f.asp "lingerie /a". Do you have a good start up project in this area? Welcome to provide clues.

    No, why not? < /p >


    < p > Silicon Valley seems to be a little obsessed with the Victoria Victoria s (Secret). Whether it is by providing women with better fit of bra, it still offers more affordable prices.

    < /p >


    < p > the more famous start-up companies in this field are True & Co.

    It has raised $6 million, promising to bring a very fit bra and targeting high-end customers.

    "For some people, the secret of Vitoria is a symbol of sex appeal, but our customers do not think so."

    True & Co CEO Michel Lamb (Michelle Lam) recently said.

    < /p >


    < p > you need to fill in a "fit questionnaire" on the website of True&Co to help the company understand your chest size and shape, and you usually feel the most suitable brand and cup.

    After that, True&Co will send the personalized bra to your home. There is no charge for delivery and return, so the user can try to be satisfied.

    < /p >


    < p > then there is < a href= "http://www.91se91.com/news/index_c.asp" > Adore Me < /a >.

    The company recently completed $8 million 500 thousand in financing, focusing on providing a more affordable bra for customers through fast fashion mode (fast delivery time, parity and fashion trends) and monthly subscription.

    < /p >


    < p > and now there is another company named ThirdLove.

    It recently raised $5 million 600 thousand, claiming that if women had enough iPhone and enough patience, they could bring them a better bra.

    The company's iPhone application is up to date.

    The idea sounds impressive. To take two photos of yourself, you can get a perfectly fit bra, but its experience is not completely seamless.

    < /p >


    < p > because when it takes pictures, it needs users to adjust the lens, manually zoom and remake. This process will make people want to give up the use.

    But after 10 to 15 minutes or several replays, the application can really get the user's bra size.

    < /p >


    < p > < a href= "http://www.91se91.com/news/index_c.asp" > ThirdLove < /a > will provide you with several sizes and color options from its bra product library, and its bra price will start at $45.

    < /p >


    < p > if its technology is really feasible, it is still a big assumption that ThirdLove will open up a niche market among women who are interested in technology.

    But if the first shipment fails to fulfill its promise, ThirdLove will be hard to get people's patronage again.

    < /p >


    < p > related links: < /p >


    < p > clothing brand ThirdLove launches a APP independently. As long as a mirror matches iPhone phone, it can help you solve this trouble.

    The use of ThirdLove requires only a full body mirror, a iPhone phone and a casual Jersey.

    The mobile phone is placed in the belly position, the camera is in front of the mirror, according to the Siri voice prompts, take pictures from different sides, the system accountant calculates the chest circumference, then automatically matches and recommends 3 suitable bra, the whole process is less than 15 minutes.

    < /p >


    The founder of P ThirdLove says they are not the only companies in the field to do bra matching services, but they are different from other companies. They have their own purchase platform and underwear production line, and personalized shopping experience.

    Registered users can see their own bra on the login page, including the style, size, purchase records and so on.

    Yesterday, the company completed seed financing, led by NEA, Andreessen Horowitz and Felicis Ventures.

    < /p >

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