Business Expansion Category To Profit Turn Over Cosmetics Highest Gross Profit Margin

Here world Clothing and shoes Xiaobian network to introduce to you is the expansion of e-commerce category to profit turn over, cosmetics the highest gross profit margin.

The electricity supplier began to try to throw away the big black and thick hat, and began to enter the "fashion business" field based on clothing and other subdivision categories. At the same time, many clothing brands have begun to shift their focus to the electricity supplier.

Last weekend, Jingdong mall announced that it had made a big push into fashion. Last week, new president Ge Daoyuan of Amazon China announced a new plan to expand its category, including clothing category.

　　 JD.COM Mall CEO Shen Haoyu said that as of June 2014, Jingdong clothing city had more than 20 thousand selected brands and businesses, and the number of well-known clothing brands reached more than 60%, and sales of clothing categories increased by more than 100% over the same period last year.

Ge Daoyuan is the third president of Amazon China. Ge Daoyuan has put forward 5 new plans, including the introduction of international products Museum of international market products, Fashion Museum for fashion designers, exclusive custom product area co operating with ELLESHOP, intelligent digital library and so on 5 categories exclusive Museum, so as to expand the characteristics and categories of its products.

Analysys analyst Wang Xiaoxing believes that Jingdong mall has been the main 3C category, its sales account for about 60%, but 3C category prices are more spanparent, low gross profit, Jingdong mall losses and excessive dependence on 3C category has a certain relationship, Jingdong mall expansion clothing category is an inevitable trend. In addition, clothing category, as the second major category of e-commerce sales, has a wide variety of products. The seasonal consumption of clothing makes the consumption frequency of clothing higher than that of 3C category. These factors lead to the competition of clothing manufacturers.

From the second quarter results of the major electricity suppliers, the highest gross profit margin in the electricity supplier enterprises is cosmetics, followed by clothing, again books, and finally 3C. The gross profit margins of poly, vip.com, Dangdang and Jingdong are 46%, 25%, 18% and 11% respectively, which basically reflect their respective categories.

However, at present, Taobao Tmall Occupy most of the market share of clothing, Jingdong mall this strong entry into the online apparel market, will take advantage of its market position differentiation positioning. Unlike Tmall and vip.com, Jingdong will pay more attention to brand and product quality, and take quality route.