Cross Border Electricity Providers Make Imports Cheaper.

Here world

Xiaobian network to introduce to you is the cross-border electricity supplier business: imported goods at least 30% cheaper.

From now on, people do not have to go to Hongkong, Europe or America to purchase high-quality and cost-effective imported goods and luxury goods at home.

Yesterday, the new online shopping mall, which was built by the regional retail "carrier", the Chongqing business group's Chongqing trading company Agel Ecommerce Ltd, invested 1 billion yuan, announced the trial operation of "century purchase" and will be formally launched on September 15th.

Operation "century purchase" trial operation

"After 6 months of internal measurement operation, from today onwards, the century purchase began to face the public into the on-line trial run."

Yesterday morning, Shek Yu, general manager of Agel Ecommerce Ltd of Chongqing commercial company, was busy at the time of accepting an interview with a Commercial Daily reporter, and he was busy preparing for the final operation of the platform.

"The total project

It is estimated to be 1 billion yuan. "

According to Shi Yu, in the early April, "Century Shopping" has completed the work of 40~50's e-commerce team, and carried out the internal measurement. At present, payment, orders and other details have been comprehensively improved.

"The official launch date is September 15th."

Shek Yu said that the rapid rise of electricity providers today, the store electric shock is bound to be a major trend.

In order to differentiate from physical stores, the target customers of "Century Shopping" online shopping mall are mainly young female urban white-collar workers.

Model buyers are directly engaged in self marketing.

It is reported that in the evening of July 30th, Chongqing department store announced that the company was developing cross-border e-commerce business, and through the establishment of Chongqing department store Limited by Share Ltd (Hongkong) Co., Ltd. and Chongqing business import and export trade Co., Ltd. to reach a commodity purchase agreement, Hongkong company commissioned the import and export company to purchase goods overseas.

"Century shopping is an important carrier of group involvement in cross-border e-commerce business."

According to Shi Yu, at present, the group has set up import and export companies in Hongkong and New York, and through cooperation with local shopping centers and large department stores, set up professional buyers or send purchasing personnel to pick up commodities directly. "In the future, Paris will be set up in France and Tokyo, Japan."

Commodity imports accounted for 80%

"Compared to other large domestic e-commerce platforms, there is a difference in the products we sell."

According to Shi Yu, during the trial operation from September 15th to September 15th, the "century purchase" online shopping mall mainly sells domestic brands, and the number of commodities is about 10000.

Shi Yu disclosed that, after the platform was formally launched, 80% of the goods sold were imported goods, which mainly included six categories: beauty, personal care, mother and baby, imported wine food and overseas direct mining commodities.

According to the briefing, the first batch of luxury goods worth nearly $2 million has been shipped to the Chongqing bonded port area from the purchase of "century purchase" online shopping mall from abroad.

Commodity category is luggage, clothing and shoes and hats, many of which are Ralph Lauren, GUCCI and other brands.

The price is cheaper than the physical store 30%~50%

The sale price of "century purchase" online shopping mall naturally becomes one of the most important issues consumers care about.

"Genuine low price is the eternal aim of century shopping."

Speaking of commodity prices, Shek Yu, general manager of Agel Ecommerce Ltd, Chongqing commercial company, said that because the "century purchase" adopted the European and American direct mining mode, it reduced the intermediate supplier links, and at the same time received preferential treatment and reduction on customs duty. Therefore, according to the commodity variety, the price is cheaper than the general entity shopping mall with the same commodity 30%~50%.

Shek Yu, for example, takes 215 milliliters of SK-II immortal water as an example. The price of a large bulk department store is about 1299 yuan per bottle, even if it is purchased on behalf of Hongkong, its price is converted to RMB 990 yuan per bottle, while it is purchased on the "century purchase" online shopping mall, the price is as low as 699 yuan / bottle. In addition, if a series of Japanese diapers in Japan is selling well, the price is about 180 yuan ~190 per package, and only 140 yuan per pack is purchased on the "century purchase".

Logistics China Post EMS delivery

"Apart from goods and prices, logistics and distribution are destined to be consumers' concerns."

According to Shi Yu, at present, the group has started cooperation with China Post, from the "century purchase" and the establishment of a third party logistics team. The goods purchased by consumers on the "century purchase" online shopping mall are distributed by China Post EMS.

"The main city area will arrive the next day, while the county area will be extended one day."

Shi Yu has revealed that the general merchandise will be delivered to its residential premises if the customer does not have special requirements. If it is required for special, valuable commodities or customers, then the "century purchase" service will be delivered to the home.

"If you spend more than 58 yuan on the platform, you will be free of freight."

Shi Yong introduced, and payment methods, UnionPay, Alipay can be achieved, but cash on delivery is currently only targeted at the main urban area.

Shi Yu also revealed that in the future, the "century purchase" will also build a special logistics system, such as the urgent need for goods purchased by consumers or the urgent need for goods to be delivered within 2 hours.

Depth

Transformation of general merchandise industry into full channel

"Electric shock" and the involvement of cross-border electricity providers are only the first step in the future pformation and development of the business group.

It is reported that according to the latest planning of the business group, in the next 3 years, the group will promote the integration of online and offline businesses, and eventually build an interactive marketing system of two major network entities, namely, entity management and e-commerce. By 2016, revenues will exceed 67 billion 500 million yuan.

As a major carrier of Chongqing's business group, Chongqing's department store Limited by Share Ltd has been expanding rapidly in recent years.

According to last year's annual report, there were 228 business outlets by the end of 2013.

At present, the company has announced about 20 projects signed, most of which are mainly based on three or four line market leasing, and also include some large volume self built or self purchase projects.

Meanwhile, in mid June of this year, the Tongliang shopping center project, which was built by Chongqing business group, has also started tendering.

"In the future, the company will get rid of homogenization competition through retail business mode innovation and technological innovation."

Yesterday, a senior group of business group said, however, at present, some specific refinement plan is not convenient to disclose.

According to a report from the China Department Store Association, the growth rate of retail sales of major retail enterprises in the first quarter of this year was the lowest in eight years.

Among them, as a major branch of the retail industry, the days of traditional department stores are also very difficult.

In August 13th, "China 100th goods" Wangfujing announced that it would no longer open shop in the traditional department store business mode, and shift the focus of development to the shopping center and Oteri J format. At the same time, it would cooperate with the supplier to launch deep joint operation to carry out inventory system docking, and try to pool and conserve. Earlier, the "first foreign capital store" Baisheng also indicated that it would cut through the upstream suppliers, directly cooperate with the brand dealers, and switch to the general distribution and general agent business mode.

"As the market is slowing down and the cost of electricity suppliers and Shopping Mall is increasing, the cost of traditional department stores has been very difficult."

Li Yunyang, Secretary General of the city Retailers Association, said that from the new moves of the traditional retail enterprises such as Chongqing business group, Wangfujing and Parkson, today, the pformation of department stores has begun to focus on suppliers, and through the integration of resources under the online and offline resources, it has entered the pformation of the whole channel.

"Self built buyer team, self run zone and other ways to enhance commodity management capability are the traditional retail outlets in the future.

The key to pformation. "

Li Yunyang said that enterprises must do well in the target customer base according to their own characteristics, and cultivate talents in many aspects, such as buyers, commodity management, inventory management, and so on.