Gucci, Dior, H&M And Other Fast Fashion And Luxury Brands Have Seized Children'S Clothing Market.

< p > > the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank". < /p >
< p > in recent years, the children's wear market in China has maintained steady growth. According to the "2012 - 2015 children's wear industry report" released by the National Bureau of statistics, the annual output growth rate of children's clothing industry can reach 25% to 30%. It is estimated that by 2015, the market capacity of children's < a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > cotton and daily necessities will reach 227 billion 980 million yuan. At the same time, the implementation of the "two child" policy will bring new opportunities for children's wear market. < /p >
< p > from the earnings report released by the major clothing brands this year, we can see that the children's wear plate has become the biggest driving force for the garment enterprises to get warmer sales. The industry believes that the reason why the major clothing brands have bet on the children's clothing market is that their market size is large, their profits are high, and the competition pattern has not yet been set up. With the coming of the next peak of childbirth, the demand for children's clothing market will continue to rise. < /p >
< p > in order to get a share in the children's wear market, many clothing brands have expanded their scale in the field of children's wear, or accelerated the launching of children's clothing products into the market. For example, Semir clothing adjusted its children's clothing business before the implementation of the "two child" policy. It not only promoted the investment and strategic position of children's clothing business, but also extended the product line to the 0-3 year old baby market, increasing the retail area of 0-3 year old baby clothing. In addition, Anta, Lining and other domestic sports brands have also launched children's clothing products. Among them, Lining entered the children's clothing market with a brand-new management team and brand logo, and released the development plan of Lining's children's clothing in the next 5 to 10 years. Anta is actively expanding the scale of this brand's children's sporting goods business. In addition to domestic brands, foreign brands are not to be outdone, expanding their children's clothing business, such as H&M, Zara, Muji, UNIQLO and other fast fashion brands have enriched the variety of children's clothing, Gucci, Dior and other brands began to layout children's wear retail network, set up children's wear flag shop. < /p >
< p > however, the expansion of market scale has not reduced the price of children's clothing. The price of children's clothing, which is still several hundred yuan in the market after 50 percent off, is everywhere. Some brands and some styles of children's clothing price even exceed 1000 yuan, which is directly related to adult clothing. "Nike and Adidas's children's wear sells from 200 yuan to 400 yuan per piece, and the price of a children's dress is 500 yuan. A few years old children's < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > how much fabric can be sold so expensive! "Liu Jie, a 5 year old daughter, told reporters that every time she bought clothes for her children, she was very embarrassed. The child grew fast, and most of the clothes could only be worn for one season. Sometimes it took a few months to spend hundreds of dollars on clothes to be eliminated. It really hurts. < /p >
< p > > "laymen think that children's wear is only a diminished version of adult wear. Just use better materials and add cartoon elements that children like. It's not so simple. Good children's clothing brands will consider children's psychological and physiological needs in design." In the face of parents' questioning of children's clothing prices, children's clothing < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > Song Wenjing explained that the proportion of children's body is different from adults, so the design requirements for waist, neck, cuffs and other parts of clothing are higher, and the safety of buttons, zippers and other connecting parts should be considered. In addition, because children are active and active, children's fabric should be durable, wear resistant and easy to wear. < /p >
< p > apart from design, the state has higher requirements for the safety of children's clothing fabrics, and has issued relevant mandatory standards for the color fastness, formaldehyde and pH value of fabrics. Before the production, children's clothing enterprises must send the < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > fabric sample to the national designated testing department for safety test. Adult clothing is sampled after production is completed. < /p >
< p > compared with adult clothing, the production process of children's clothing is more complex and the process is longer. Many brands of children's clothing in order to embody children's interest, embroidery, applique, printing, embedding and inlaying are applied in the design. These processes are time-consuming and labor intensive and increase manufacturing costs. < /p >
< p > it can be seen that although children's clothing is less than that of adult clothing in terms of material consumption, its production cost may not be lower than that of adult clothing, which is why the price of children's clothing is not cheaper than that of adult clothing. < /p >