The Deteriorating International Trade Environment And Shoe Enterprises Are Stepping Into The Era Of High Cost.

Recently, most of the major currencies in the world have fallen sharply, due to the risk aversion caused by the uncertainty of Greek political prospects.

In the euro depreciation trend, the central parity of the RMB exchange rate was 1 euro to 7.9980 yuan, the lowest since June 2002, the first time in 10 years, it has broken through the "8" integer pass.

Insiders pointed out that as China's trade surplus began to decline, or that the unilateral appreciation of the RMB trend ended.

However, for a large number of Chinese shoe companies that have yet to get out of the financial crisis, they will have to face the risk of exchange rate risk amplification.

Euro devaluation export type

Facing danger

In fact, the small and medium-sized shoe enterprises are opposite to the state.

The drastic changes are deeper.

China has entered the era of high cost, which has become more and more small and small in terms of "cost drive" and small and medium enterprises at the low end of the global industrial chain.

Now global demand continues to shrink, various protectionist trends are emerging, and a new round of global industry shuffling is gradually taking shape, which makes SMEs face unprecedented bottlenecks and competitive pressures.

Compared with general trade, this is also the real reason for the slow recovery of processing trade and some labor-intensive products exports.

Therefore, the depreciation of the euro is undoubtedly worse for the exporting shoe manufacturers in 2012.

The depreciation of the euro means that China's commodities have become more expensive for the European market. On the other hand, the continued depreciation of the euro has brought a lot of risks to the export of footwear enterprises using the euro settlement. At present, the RMB settlement has been well implemented in the Southeast Asian market, but in the European and American markets, most of our enterprises are still in a weak position, and it is still difficult to require RMB settlement.

Appreciation of shoe enterprises foreign procurement "just then"

The depreciation of the euro brought about problems such as exchange risk and purchasing power, but also made the renminbi "more valuable" overseas.

In addition, with the recent demand for domestic market and the policy support of the state to encourage imports, many foreign trade enterprises say that the depreciation of the euro makes them feel more valuable in importing raw materials. Therefore, it is "right time" to buy abroad now.

Some enterprises that imported raw materials such as rubber, leather and other raw materials from Italy and other European countries for a long time indicated that although the overall price rise of commodities did not reduce the price of some commodities obviously, the downward trend brought by the depreciation of the euro was objective.

Compared with the losses caused by the depreciation of the euro, what companies are more worried about is a sharp decline in European orders in the second half of the year.

In 2011, China exported 236 billion US dollars to the European Union, accounting for 19.7% of the total export.

The products mainly include clothing, shoes and caps.

If the situation can not be reversed, China's economic growth is likely to slow down.

A few days ago, Vice Premier Wang Qishan said that China is paying close attention to the adverse impact of the European debt crisis on China's recovery of external demand, while Premier Wen Jiabao made the first mention of the possibility that the world economy still has a "two bottom finding", and is also seen as a relaxed policy environment for China.