Chongqing'S 200 Home Service Companies "Study Abroad" Korea To Break Through And Survive

< p > > the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes < < hat net "Xiaobian introduced to you is to break the ceiling of survival, 200 Chongqing clothing enterprises" study abroad "Korea.

< /p >

< p > < strong > clothing enterprises in Chongqing enjoy the Korean fashion show < /strong > /p >

< p > whenever the Korean drama is hot, the beautiful "a target=" _blank "href=" http://www.91se91.com/ "dress" /a "can always set off a fashion trend.

For consumers in our city, there is no need to buy a Korean fashion dress in the future.

In July 8th, Chongqing a target= "_blank" href= "http://www.91se91.com/" > textile > /a > Industry Federation and Chongqing Chaotianmen market Garment Enterprise Association took the lead. 200 enterprises in our city took part in the inspection tour in South Korea, and reached a cooperation intention on establishing the resource alliance center of Korea alliance and South Korea's excipient resources stationed in Chongqing.

< /p >

< p > Why did Chongqing's clothing enterprises choose to go to Korea to "learn from it"? What experience can the Korean garment industry provide for Chongqing? The business reporter has been invited to follow the inspection team in Korea for a 5 day inspection, and the answers to these questions are also emerging in this process.

< /p >

< p > < strong > Chongqing enterprises introduce Korean accessories, < /strong > /p >

< p > the first stop of Chongqing's clothing enterprises inspection is Daegu. This is a city that we are not familiar with. But it is now the largest raw and auxiliary fabric center in Korea. The annual export volume of the company is 3 billion 500 million US dollars. Many Korean dramas, such as the "a target=" _blank "href=" http:// www.91se91.com/ "fashion dress" /a, originated here.

According to the plan, Daegu will also be the largest center for surface accessories in Asia in 2020.

< /p >

On the morning of July 9th P, the exhibition hall of the first floor of the Korean Fiber Development Research Institute in Daegu, all kinds of new fiber materials immediately attracted the eyes of the Chongqing delegation.

"This is what we need very much."

Mou Wei, chairman of Chaotianmen garment enterprises association, sighed while visiting.

< /p >

On the day of "P", the Chaotianmen garment enterprise association signed a cooperation agreement with the Korea Fiber Development Research Institute, and imported Korean accessories to Chongqing.

In addition, Chongqing garment enterprises also reached a preliminary consensus with the Korean clothing association, the East Gate export support center, the Korean Fashion Research Institute and other industry resources to establish the Shang alliance Chongqing fashion industrial park project.

< /p >

< p > in addition, the two sides also plan to establish a "Korean window - fashion brand Pavilion" in the fashion industry park in the Western League of Seoul.

The ROK will also attend the "Chongqing international fashion industry forum" held by Shang Meng in October 2014 to confirm the in-depth cooperation between the two sides.

< /p >

< p > < strong > advantageous to Chongqing garment enterprises to increase profits < /strong > < /p >

< p > > the clothing industry in Chongqing has gone through the pain period for more than ten years. It has reached the critical moment of the outbreak. However, the quality of the surface accessories has become the ceiling of the breakthrough.

Talking about the reasons for holding the group to sea, Tang Juncai, executive vice president of Chongqing Chaotianmen garment enterprises association, said.

< /p >

< p > Tang Juncai introduced, now in the overall weakness of the clothing industry, Chongqing clothing enterprises have encountered the biggest bottleneck of sales and profit growth.

Take the more than 300 member enterprises of the Chaotianmen garment enterprises association as an example. Since last year, sales have generally declined by about 20%, and some profits have fallen by 50%.

"Without further changes, 1/3 enterprises will face the risk of being eliminated."

Tang Juncai said.

< /p >

Liu Hongjun, director of happy sunshine brand, is one of the members of the P.

He admitted that compared with the profits of hundreds of dollars per brand, some small and medium enterprises have already entered the meager profit era and even struggled on the edge of survival.

< /p >

< p >, on the other hand, Korean clothing has been popular throughout Southeast Asia in recent years, and has formed a unique fashion style.

In Tang Juncai's view, there are many kinds of accessories for Korean clothing, and compared with Japan, France and Italy, the quality of Korean accessories of the same quality is only 1/3 or even lower than that of other countries, which is also beneficial for Chongqing enterprises to increase their profit margins.

< /p >

< p > < strong > voice < /strong > /p >

< p > < strong > "we also start from the workshop" < /strong > /p >

< p > Chongqing Commercial Daily: how do you think of cooperation with Chongqing clothing enterprises? < /p >

< p > Li Chunzhi, President of the Fiber Development Research Institute of Korea: there are more than 1300 Textile Enterprises above Designated Size in Daegu. I hope to take this opportunity to establish a communication bridge with Chongqing.

Chongqing has a population of about 30000000, which can provide a broad market for Daegu. This is the relationship between supply and demand.

< /p >

< p > Chongqing Commercial Daily: what experience can Korea have for Chongqing to learn? < /p >

< p > Yuan Dayuan, President of Korean Fashion Association: the clothing industry in Korea, especially the base for accessories in Daegu, has grown from small to large.

We are very similar to the Chaotianmen clothing market in Chongqing.

In the early 90s of last century, there were also problems such as rising labor costs.

However, through technological innovation and cooperation between enterprises and the government, we can pform technology intensive, develop high-performance materials, form industrial development and diversify marketing, and gradually develop into the whole fiber industry chain. This is probably one of the factors of success.

I am very much in favor of the development of Chongqing garment enterprises. The strength of individual enterprises is limited. Only by holding together can we develop better.

< /p >

Zheng Zaihuan, Minister of the East Gate export support center, Chinese clothing (9.83, 0, 0%) has developed rapidly, and the technology has also greatly improved. Only the brand's precipitation in the fashion industry takes time. The enterprises must have the desire to succeed and build the brand awareness. P

In late July, we will take Han Guodong gate clothing enterprises to visit China. In the future, we hope to cooperate with Chongqing in many aspects such as design, research and development.

< /p >

< p > < strong > depth < /strong > /p >

< p > < strong > Chongqing garment enterprises need to redevelop the development mode < /strong > /p >

< p > however, in the face of the fact that the size of clothing enterprises in Chongqing is relatively small and the brand influence is weak, can the introduction of Korean noodle accessories solve the fundamental problem? How should Chongqing's clothing enterprises develop? < /p >

< p > Mu Wei frankly said that "Korean experience" has great significance for the upgrading of Chongqing's garment industry.

For example, within the 1 km periphery of the East Gate business circle, there are cluster centers from the surface accessories, production and processing, brand marketing, exhibition trade, trademark packaging and other industrial chains. In the production speed, they lead the fashion trend with the fastest reaction ability, and the minimum supporting cost in the production line is the most prominent. These are all places that Chaotianmen market needs to learn from.

< /p >

< p > "Chongqing garment enterprises have a good head to go out, but there is still a long way to go in the future."

Chen Guoqiang, director of the Institute of industrial economics of China Garment Association, said yesterday in an interview with a Commercial Daily reporter that in addition to the imperfect industrial chain, Chongqing clothing enterprises are also facing the homogenization of industrial clusters and the obsolescence of industrial policies. Therefore, clusters, industrial chains and enterprise restructuring need to be solved.

For example, small and medium-sized enterprises should take specialization and scale enterprise platform to form a reasonable division of labor.

In terms of industrial policy, it is necessary to form a multifaceted incentive policy, which can form a new competitive power of Chongqing's garment industry.

< /p >

< p > Chen Guoqiang said that in the past people often regarded the clothing industry as a manufacturing industry and a traditional dominant industry. However, in the era of global globalization, informatization and the pformation of global economic structure, the clothing industry has become a "basic consumer goods industry".

Clothing products are changing, and more importantly, the technology, capability and mode of the garment industry will be greatly changed.

If the company can not cross the ridge, the result will be a dead end.

< /p >

< p > < strong > reporter's notes < /strong > < /p >.

< p > < strong > Chongqing enterprises need to make up the "marketing" lesson < /strong > < /p >

At P on July 11th, at eleven o'clock in the evening, the East Gate market in Korea began to boil.

The DOOTA of the retail building is weaving, bringing together all kinds of fashionable clothes you can see in Korean dramas.

Next to several adjacent buildings, mainly wholesale.

Wholesalers from all over the world and even different countries purchase overnight and sell them to markets like China immediately.

< /p >

Standing here is like the illusion of being in Chaotianmen market in Chongqing. < p >

However, the current influence of the east gate is far from Chaotianmen.

The average daily passenger flow can reach more than 60 people, and foreign tourists have about 5700 people every day. The annual purchasing power is over 4 billion dollars, accounting for more than half of Korean textile fiber exports, or even more than the export volume of Korean notebook computers.

< /p >

"P" is also a small village from the original roadside stalls, grassroots self-employed economic development has become the current Asian Fashion Center, becoming South Korea's most famous set of fashion, sightseeing, shopping as one of the national card.

What is the secret of the success of the east gate? < /p >

< p > during the inspection, a small detail touched the reporter.

At the exchange meeting, a South Korean clothing company leader saw reporters in an interview. He immediately spoke to reporters in less fluent Chinese, and enthusiastically invited reporters to see his products.

He said that at present, he has more than thirty dealers in China, but most of them are concentrated in coastal areas, and he hopes to enter the Chongqing market.

Finally, he said, can you tell me more about his brand? < /p >

In the short span of 5 days, every Korean clothing enterprise contacted by journalists will use p as a leader to display their brand and promote their consciousness. It has become an instinct for them.

In sharp contrast, many Chongqing enterprises have been pursuing a "low profile" attitude for a long time.

< /p >

< p > the rise of an industry has a series of external reasons, such as historical opportunities and supporting policies. However, in the complex environment of < a href= "http://www.91se91.com/news/index_f.asp" > market < /a >, the brand awareness and promotion consciousness of the enterprise is the foundation of constant change.

And this is exactly what Chongqing needs to make up.

< /p >