Chongqing Department Store Launched Billion Yuan Into Cross-Border E-Commerce

< p > > last year's a href= "http:// www.91se91.com/news/index_c.asp" > overseas procurement < /a > not enough to prevent Chongqing department store from stepping onto cross-border e-commerce.

Yesterday, Chongqing department store announced that the company intends to carry out cross-border e-commerce business, mainly engaged in category targeting luxury goods and internationally renowned brands, this year is expected to invest about 125 million yuan to purchase goods.

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< p > since last year, Chongqing department store has dealings with the import and export company, and has purchased 1 million 401 thousand and 300 yuan of goods, but only 77 thousand yuan has been sold.

Though not ideal enough, Chongqing department store has given full trust. This year, it is expected to entrust its purchase amount to nearly 90 times about 125 million yuan. At the same time, it will pay 2%-5% charges to import and export companies according to the amount of purchase.

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< p > Import and export company will be responsible for developing famous suppliers of many famous international brands including luxury goods, and responsible for purchasing commodities according to the needs of Hongkong companies.

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< p > despite the fact that Chongqing's a href= "http:// www.91se91.com/news/index_c.asp" > department store < /a >, it is believed that the development of cross-border e-commerce business will help the company to expand its operating income and profits, but in the view of electronic business practitioners, it is not easy to introduce goods from the cross-border E-commerce platform, and products, cross border logistics and platform promotion will all bring challenges to enterprises.

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< p > "in the first few years," a href= "http://" www.91se91.com/news/index_c.asp "cross-border electricity business" /a "business not only will not bring profits to the company, but will pay a number of costs, including platform construction costs, operation costs and marketing costs, which is also a" burning money "stage that the electricity supplier enterprises must go through.

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< p > for the current situation of department stores, Huang Wenjie, executive director of Guangdong Provincial General Chamber of Commerce, said that the national department stores are facing challenges.

The development of department stores is very long. From the liberation to the early 90s of last century, the development of department stores was very good and loved by the people.

But in recent years, there are more and more department stores, and the competition in the same industry is also large. It is also affected by the electricity supplier, and the consumption habits of the new generation are also changing, which brings challenges to the department stores.

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< p > at the same time, the overall environment and economy are not prosperous enough, which also affects the sales of department stores.

On the other hand, frugality has led some institutions to reduce the issuance of shopping prepaid cards. "In the past, the consumption of shopping cards could reach 25% to 30% of the sales volume of a department store. Now the shrinkage has reached over 50%, that is, the consumption of the original recharge card can only be maintained between 10% and 15%, and this will further shrink in the future."

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< p > for the introduction of food and beverage industry in department stores, Huang Wenjie thinks that Guangzhou's catering culture enjoys a good reputation throughout the country. The introduction of food and beverage can play a certain role in stimulating the popularity of department stores. But he also reminds us that when importing food and beverage formats, we should pay attention to avoiding homogenization and showing their distinctive brands as early as possible, so as to stabilize customers and popularity in the long run.

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< p > he suggested that the traditional department stores should develop towards the new comprehensive shopping center, and the content should be more abundant. In addition to having food and drink and other forms of business, and avoiding homogenization, we should add more experiential and interactive features.

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"P > next, the retail trade proportion of department stores will still occupy the main, but it should be downgraded and introduced a more rich format, at the same time, it will set out its own characteristics and launch the brand.

It is easy to encounter new difficulties if we simply go from pure department stores to shopping centers without avoiding homogenization.

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