Wanda Announced That After Fashion, Clothing Is Still Its Main Force.

< p > here the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank".

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< p > connecting with the strategy of "going to costumes" announced by Wanda, the reporter visited Guangzhou Baiyun Wanda and found that some clothing business has been in a predicament. Is Wanda abandoning clothes or clothes to abandon Wanda? < /p >

"P" during the Spring Festival this year, the reporter visited Baiyun Wanda. After announcing "to dress up," the clothing category is still its main force < /p >.

P, known as China's commercial real estate bigwigs, has been developing in the electricity and finance fields recently.

For the early Wanda chairman Wang Jianlin talked about the strategy of costumes and so on, Yangcheng Evening News reporter in recent days in Guangzhou Baiyun Wanda investigation found that part of the scene clothing management is really in trouble.

Insiders say that one of the reasons why Wanda does not want to do the dress is actually "not doing well".

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< p > < strong > commercial real estate business is not profitable. < /strong > /p >

Less than p ago, the RET Real Estate Research Center released the second quarter of 2014 China commercial real estate index, data show that despite the housing market situation is still uncertain, confidence from the land market and retailers effectively support China's commercial real estate rebound from the first quarter of the trough.

Up 11.9% compared to the same period, while the ring ratio rose by 3.5%.

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< p > worthy of our vigilance is that there has been a large format adjustment in the first half of the first tier cities and the commercial properties in the remote suburbs. Many shopping centers have increased the proportion of catering, entertainment and leisure experience, and have reduced the overall rent level and vacancy rate. In addition, many shopping centers have repositioned, adjusting the brand of the main store on the first floor, and trying to pform to high-end.

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< p > and for the Wanda Group, known as the oldest commercial real estate in China, insiders directly pointed out that whether a href= "http://www.91se91.com/news/index_s.asp" > Wanda "/a" or "Huarun land" and other enterprises, it is still Housing enterprises, and the source of capital is mainly selling houses and shops.

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< p > a survey released by Rand consulting shows that the rental income of holding property owned by commercial real estate in mainland listed companies generally accounts for 3%~5% of the total annual business income, up to 7%.

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< p > from Wanda's data, Wanda's shopping center does not make money, especially hotels and stores.

According to the relevant data, Wanda Commercial real estate company earned 145 billion 620 million yuan in 2013, including 126 billion 250 million yuan in real estate business (apartments, shops, office buildings), and rental income of only 8 billion 560 million yuan, accounting for 5.87% of total revenue.

In 2013, the rental income of Tai Koo estate and Sun Hung Kai were 9 billion 673 million yuan (HK $(7.7498, -0.0001, -0.00%)) and 9 billion 78 million yuan (HK $) respectively, of which Taigu's rental income accounted for 74.8% of the total revenue.

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< p > < strong > Baiyun Wanda clothing sales are cold, < /strong > /p >

In the past weekend and Monday, reporters came to Guangzhou Baiyun Wanda reporters in the weekend and Monday afternoon two time periods, found that weekend people flow more, and Monday people flow suddenly reduced.

But the weekend's overall traffic volume is mainly concentrated in movies, games, KTV and department stores.

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< p > reporters saw at the scene that all the clothing stores in Wanda Plaza were discounted, and the words "end of season clearance" and "1-5 fold" were everywhere.

What's interesting is that despite the fact that Wanda is known to dress up, the Yangcheng Evening News reporter noted that Baiyun Wanda has large and small clothing stores from the first floor to the two floor, such as Pacific bird, H&M, Vero Moda, only, JACK&JONES, ochirly, E-LAND, San Dio, GXG, La Xia Baer, JNBY, lady house, brother, teddy Vigny, but business is relatively deserted.

A number of clothing brands responsible person told reporters that Wanda store sales are relatively poor in Guangzhou District, so it will not mobilize the new a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > to this sales, more will choose some off-season clothing sales discount.

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Mr. P, who lives nearby, said he would not buy clothes here except to go to a supermarket or bring a child to dinner.

Reporters found that there were not many people in Wanda Department store, most of them were playing with their children on the first floor.

"The whole location of Wanda is still concentrated on the surrounding households, mainly in the middle and low consumption level and consumption level, with fewer jewellery shops and less business.

Similar to McDonald's [micro-blog], KFC [micro-blog], Pizza Hut [micro-blog], Starbucks and other restaurants are very popular, almost full, customers still regard Wanda Plaza as a stroll and rest place.

There are so many people in Guangzhou.

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