Wang Jianlin Made A "Military Order" For Wanda Department Store.

"P", since last year, the Wanda Department store, which is constantly shaking up, has joined hands with Zhou Dafu yesterday to launch the jewelry wedding festival.

Wanda Department official yesterday said that although the company is still losing money, the group has given a profit schedule.

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< p > it is reported that < a href= "http://www.91se91.com/news/index_c.asp" > Wanda Department Store < /a > last year revenue only completed 91% of the adjusted plan, and net profit increased by 7%.

At the same time, Wanda Department Store executives are constantly changing.

In less than a year, the general manager of Wanda Department has three talents.

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< p > in the first half of this year, Wanda Department achieved good results. < a href= "http://www.91se91.com/news/index_c.asp" > revenue < /a > reached 11 billion 130 million yuan, an increase of 62% over the same period, and achieved 44% of the annual target. This is the first half year goal of Wanda Department Store in two years.

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"P", "Wanda Department store opened its first store since October 2007 has not yet been profitable", Xu Peibai, deputy general manager of marketing department of Wanda Department, said yesterday. However, the department stores generally need 3-5 years of training. At present, some stores in Wanda Department have been profitable, and some even make profits in a year.

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< p > "at present, the group boss (Wanda Group chairman" a href= "http://www.91se91.com/news/index_c.asp" > Wang Jianlin < /a >) has given us a clear profit schedule, "Xu Peibai said yesterday:" this time is very short and very short. "

Reporters learned that this time is the end of next year.

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< p > related links: < /p >

< p > for the current situation of department stores, Huang Wenjie, executive director of Guangdong Provincial General Chamber of Commerce, said that the national department stores are facing challenges.

The development of department stores is very long. From the liberation to the early 90s of last century, the development of department stores was very good and loved by the people.

But in recent years, there are more and more department stores, and the competition in the same industry is also large. It is also affected by the electricity supplier, and the consumption habits of the new generation are also changing, which brings challenges to the department stores.

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< p > at the same time, the overall environment and economy are not prosperous enough, which also affects the sales of department stores.

On the other hand, frugality has led some institutions to reduce the issuance of shopping prepaid cards. "In the past, the consumption of shopping cards could reach 25% to 30% of the sales volume of a department store. Now the shrinkage has reached over 50%, that is, the consumption of the original recharge card can only be maintained between 10% and 15%, and this will further shrink in the future."

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< p > for the introduction of food and beverage industry in department stores, Huang Wenjie thinks that Guangzhou's catering culture enjoys a good reputation throughout the country. The introduction of food and beverage can play a certain role in stimulating the popularity of department stores. But he also reminds us that when importing food and beverage formats, we should pay attention to avoiding homogenization and showing their distinctive brands as early as possible, so as to stabilize customers and popularity in the long run.

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< p > he suggested that the traditional department stores should develop towards the new comprehensive shopping center, and the content should be more abundant. In addition to having food and drink and other forms of business, and avoiding homogenization, we should add more experiential and interactive features.

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Next, the proportion of retail trade in department stores will still be the main factor, but we should lower the price and introduce more rich formats, and at the same time, we should integrate our own characteristics and launch the brand. P

It is easy to encounter new difficulties if we simply go from pure department stores to shopping centers without avoiding homogenization.

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