Consumer Experience Economy: The Main Direction Of Fashion Industry

< p > the term "the experience economy" was put forward by American scholar b.josephpine II and jamesh.gilmoe in 1999.

It is generally believed that experience economy is a social evolution stage based on service as a stage and commodity as a prop to integrate customers into it. It is an extension of service economy.

The reason for the emergence of experience economy is that the ordinary service economy is gradually commercialized, making people's desire for personalized consumption difficult to be completely satisfied, and begins to shift the direction of attention and money expenditure to the economic form that can provide unique value for them, that is, experience economy.

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< p > thus, experience economy starts from life and situation, shapes sensory experience and thinking identity, so as to catch the attention of consumers, change consumer behavior, and find new value and space for goods.

This should also be the core requirement and main direction of Zhejiang fashion industry.

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< p > in fact, according to the marginal utility theory, the value of goods lies in the marginal utility that consumers can experience.

In this sense, experience economy has always existed in human history.

With the continuous enrichment of commodities, the marginal utility of traditional products and services has accelerated.

The branding of products means that consumers experience different value experiences from different brands, but this experience is mostly external and belongs to the primary state of experience economy.

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< p > with the help of the theme < a href= "http://www.91se91.com/news/index_c.asp" > experience design < /a >, product club and its precise advertising, Internet information dissemination, some products can create an inward and unforgettable experience, and continuously open up the market blue ocean, which is the charm of the experience economy and the life of the fashion industry.

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< p > at present, < a href= "http://www.91se91.com/news/index_c.asp" > Zhejiang < /a > from industry to agriculture, from computers, Internet to tourism, commerce and trade, catering, entertainment, entertainment, film and television, theme parks, etc., are performing fashion with the help of the unique service, and become the experience economy.

Correspondingly, the development of the fashion industry in the province needs clearer connotation and industry focus, as well as broader connotation. It needs to be actively integrated into the experience economy, service economy category and track, so as to achieve better cultivation and upgrading.

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< p > for Zhejiang, it has unique advantages to promote the experience economy cultivation by focusing on the < a href= "http://www.91se91.com/news/index_c.asp" > the fashion industry < /a >.

But in general, the experience economy development in Zhejiang is still at the stage of take-off. There is still a long way to go to improve the fashion quality of clothing, shoes and hats and so on.

For example, it is urgent to further integrate products into experiential brands, add more elements that can resonate with consumers, stimulate consumer desire through hunger marketing, organize product clubs, and implement private customization.

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< p > in addition, Zhejiang needs to actively share the consumption experience through the checker, that is, the users who represent the user experience of business products or services on the Internet and are willing to share their consumption experience, so as to maximize the economic effect of the experience, just like the current Tesla marketing strategy, while Ctrip tourism is the representative in China.

Comparatively speaking, the development of Internet based experience economy in Zhejiang is still relatively insufficient, or is still in the stage of large-scale marketing and manufacturing based on e-commerce. Personalized innovation and experiential marketing, service club or private customization of manufacturing products need to be strengthened in order to speed up the process of experience economy in fashion industry.

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< p > we should also see that the Internet era has brought unprecedented opportunities for the development of the fashion industry. With the extensive introduction and optimization of theme experience design and continuous customer experience, a high demand for the quality of products and services has also been brought forward.

Thus, the development of fashion industry and its experience economy will require more intensive, friendly, pparent and honest economy, and put forward a high standard for the optimization of Zhejiang's economic development mode and path.

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