Analysis Of The Development And Trend Of Chinese Women's Wear Industry In 2014

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< p > with the development of < a > China's economy < /a >, women's consumption habits, structure, ideas and consumption behavior are undergoing tremendous changes. More and more manufacturers are targeting the target market to female consumer groups, and the women's clothing market has great room for development. In recent years, the overall development of China's women's wear industry has shown a continuous upward trend, and the annual output has increased steadily. According to the relevant data released by the Ministry of Commerce, the annual sales of women's wear in China have been increasing steadily in a gradient fashion, which indicates that the development of women's clothing industry in China in the next few years is large and the development order is good. < /p >
< p > the Shang Pu consulting industry analyst pointed out that as of the end of 2013, there were 10235 women's clothing enterprises with a total assets of 4 trillion and 160 billion 357 million yuan. In 2013, the women's clothing industry completed industrial output value of 689 billion 432 million yuan, an increase of 19.23% over the same period last year, and realized sales revenue of 642 billion 184 million yuan, an increase of 18.62% over the same period last year, with a total profit of 34 billion 121 million yuan, an increase of 25.41% over the same period last year. In 2013, the consumption of high-end women's clothing increased by 28.48%, while the growth of high-end and low-end women was 20.62% and 17.43% respectively. Overall, the scale of women's wear industry in China has steadily expanded and the development trend is good. < /p >
< p > at present, the domestic women's clothing has formed the Pearl River Delta, the Yangtze River Delta, the ring Bohai and other industrial gathering places. Among them, the women's clothing industry in Zhejiang, Jiangsu, Fujian and other regions is especially developed, and a series of famous domestic brands have emerged in succession. With the rapid development of women's clothing market and the gradual intensification of competition, a number of women's clothing brands with considerable strength have emerged in the market, and the industrial clusters with obvious regional color have been born. The trend of brand, scale, fashion and individuation of Chinese women's clothing is more and more obvious. Women's clothing tends to be more casual, diversified, personalized, fashionable and branded. < /p >
< p > Future women's clothing market will show the following main trends: < /p >
< p > 1, casual wear continues to flourishing < /p >.
< p > modern women are eager to return to nature and relaxed mood after their intense work. This laid the foundation for the flourishing sales of casual wear. < /p >
< p > 2, personalized women's clothing gradually highlights < /p >.
< p > color matching and style design have become the key factors affecting the sale of women's wear. In addition, personalized services will be gradually deepened. Apart from tailoring and tailoring, there will also be special personalized services such as special design, so as to meet the needs of different levels of female consumers. < /p >
< p > 3, healthy clothing will become the highlight of consumption < /p >
< p > the style of women's wear also changed from simple, generous and substantial to the pursuit of nature, comfort, romance and personality. Women are more interested in wearing clothes to show their cultural level and taste. < /p >
< p > > the 2014-2017 year Chinese women's clothing product market survey report released by Shang Pu consulting shows that the garment industry, as one of the four traditional industries in China, is a never declining industry. With the continuous improvement of the domestic garment market, women's clothing enterprises need to constantly improve their own innovative ability, enhance their management and marketing level, and strengthen brand building so as to stand out in the severe market competition in the future. < /p >