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Chongqing Shopping Malls Aim At The "Cool People" To Engage In Thematic Activities.

2014/7/23 10:21:00 31

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Chongqing Shopping Malls The Cool People

> the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes < < hat net "Xiaobian introduced to everyone is Chongqing shopping mall aiming at" cool people ", theme activities are colorful. 
 after experiencing the coolest June in history, even the high temperature finally arrived. Department stores with cool air and elegant environment become a good place for people to enjoy their cool weather. The continuous influx of "cool people" has brought popularity and business opportunities to shopping malls. Shopping malls are looking for opportunities to push hard sales, and sales of goods are increasing day by day. 
 cool promotion popularity promotion of thermal energy 
 over the past few days, whenever the night falls, Chongqing's Jiangbei District Guanyin Bridge business circle is always full of popularity. Although it is easy to see from many people's casual walks that their purpose of entering the supermarket is just to enjoy the coolness of air-conditioning, they still hold a warm welcome for the arrival of these customers. 
 "only if we have popularity first, can we achieve results! Some of our brands are now promoting sales methods and efforts no less than festivals." A well-known department store in Jiangbei, Chongqing, said that although many of the main purpose of the city's shopping mall is to enjoy the cool, most people still buy behavior in this process. The consumption characteristics of the "cool" people are characterized by unclear objectives, so the brands in the mall will make every effort to stimulate their desire to buy. 
 thematic activities are brilliant .
 the theme card is the main way to pull the market after the hot weather < a href= "http://www.91se91.com/news/index_p.asp" > Chongqing < /a > shopping malls. In the light of the differences between the positioning and consumption groups, businesses have launched a variety of theme activities to gather popularity and promote sales. 
"P", such as the Longhu Tian Jie, held the "wildlife conservation theme charity Exhibition", through the display of wildlife models at the scene, to introduce the protection of wildlife knowledge to the public, calling on everyone to protect wild animals. 
 North City Street has launched the "light and shadow show" every weekend. Through the hi tech interactive device, customers can dress up their costumes and let customers feel the joy of high technology. 
 in Chongqing Jiangbei new world department store, the shopping mall has launched the "modern girlfriends Festival" campaign, invited fashion designers to hold the "fashion class", recommended the trend of fashion for customers this summer, and launched hundreds of "girlfriends" to take pictures for girlfriends. 
In the 50 years of the establishment of diplomatic relations between China and France in the p times square, the joint French Consulate, based on the most famous fairy tale of Chongqing, "Little Prince", exclusively ordered China's first "Little Prince theme park". 
 night market consumption to achieve a win-win situation 
 in the night when the "cool people" concentrated, the merchants represented by Daping merchants in the new century accurately locked the summer economy in the "night market consumption". 
 Daping merchants marketing planning department responsible person believes that today's shopping mall is no longer just a centralized shopping place, but also a gathering place for leisure and entertainment. With the diversified development of shopping mode, shopping malls need to constantly adjust their business models to satisfy consumers' life, culture and spiritual needs as much as possible. With the advent of the hot weather and the resource advantages of the business circle, Daping merchants have thoroughly explored the consumer's cool summer demand, integrating marketing planning capabilities, commodity mix capabilities, quality management and service advantages into marketing, not only gathering popularity, but also enriching the citizens' amateur cultural life. 
 with the rapid development of Daping business circle and the further improvement of the environment of the day street, more than 100 restaurants have been gathered here, and free parking service provided by other business circles has not been provided. Since July, Daping merchants have launched the second theme night market activity, which has triggered the "night market consumption" hot spot of Daping business circle. During the night market, the Daping merchants' exquisite living hall will set up many free trial eating and cooking methods in addition to setting up cool drinks every night for free drinking and drinking for customers. 
 "we can not only buy desirable products in the night market, but more importantly, we also harvest happiness!" some consumers said. 
 according to Daping merchants, last year's first water test night market activities, discount discounts, interactive games, try to eat and drink, so that the "a href=" http://www.91se91.com/news/index_s.asp "shopping mall" /a sales doubled, the passenger flow increased by two times, and the performance was even with traditional festivals such as Spring Festival, new year's day and other busy seasons. Night market activities for consumers interpret a new way of night life, and achieved a win-win outcome of business growth and customer satisfaction.