Wuhan Handsome Returnees Aimed At Aunt Square Dance Clothing Sold Tens Of Millions Of Yuan

Zhang Qiang, born in 1988, went to Britain to study the handsome returnees of stage design and loved P.

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Less than P, the two groups that were originally unrelated had collided online.

"In the street, I often see the girls who dance the square dance dressed in our shop's < a target=" _blank "href=" http://www.91se91.com/ > clothes < /a >.

As an electric supplier of sportswear sales category, Zhang Qiang's wholesale business in Hanzheng Street took aim at the dance style of aunt square, creating the first year's sales of over ten million yuan.

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< p > < strong > change situation < /strong > < /p >

< p > < strong > family business is affected by electricity supplier < /strong > < /p >

In 2010, P spent two years as a stage designer in Beijing. He was interested in studying for stage design in Trent University.

At that time, Zhang Qiang was thinking about going back to business after he returned home, and studying abroad in order to broaden his horizons. After returning home, he wanted to run a factory and become an independent, intelligent and courageous businessman.

"I have confidence in myself, but it doesn't matter what I learn."

At that time, Zhang Qiang's parents had been doing business in Hanzheng Street for 20 years, and what they had been doing was the brand agent of the city de Mei sportswear.

However, when his small partners were studying business in University, he fell in love with art.

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< p > however, like many twists and turns in many movies, Zhang Qiang found everything changed after returning to China.

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< p > June 2013, returning from school in England, waiting for him is another scene: the electricity supplier broke out, and the traditional wholesale business that had been in the family for 20 years changed.

The number of agents in the province shrinks sharply. The reason is that many local customers use their shops as fitting rooms, try out the styles and sizes, and place orders directly on Taobao to enjoy the discount price.

On the other hand, some agents take their relatives to pick up the goods, not only the number is amazing, but also their attitude is very arrogant.

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Under the changing circumstances of P, Zhang Qiang's parents saw nothing in their eyes, but they were helpless. The traditional wholesale business was shrinking, and the electricity supplier was totally indifferent to them.

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< p > < strong > pformation < /strong > < /p >

< p > < strong > British returnees homeopathy to do business, < /strong > < /p >

< p > "according to the current market, the former < a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a > traditional mode of making money, there is no chance at all.

The situation is in sight. In order to save the business at home, Zhang Qiang made a decisive decision, relying on his own sales advantage, and comprehensively enter the electricity supplier.

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< p > 2012, my younger brother once registered a shop in Tmall, but he is not here, the shop is open but not how to manage. In this way, the sales volume in the most busy season is about 200 thousand yuan.

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< p > if sales are fully done, how much can sales be done? Zhang Qiang has no idea at all.

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< p >, however, studying the domestic electricity supplier market, Zhang Qiang used the word "terror" to describe two words.

"It is explosive growth.

Take several well-known electricity providers in Wuhan as an example, the amount of explosive sales of a woman's clothing reaches 200 thousand to 300 thousand pieces. What is the concept? It shows that the turnover of an explosive product is between 20 million and 30 million yuan, and you can see how much money you earn in the summer.

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When p was June, Zhang Qiang, who had been discredited by both eyes, began to make a bold online shop.

A month later, how to do it, gradually found out the frame of mind.

What attracts me is that your changes can get instant results, and cash withdrawal is particularly fast.

We tried it once in the autumn.

At that time, the operation began to report "Juhuasuan" activities. On the second morning, everyone was still asleep, a row of Wangwang's head was all lit up, and the tick kept calling. The guests poured in like water! < /p >

< p > 15 days sold 120 thousand yuan of goods, this road is right! < /p >

< p > through this activity, Zhang Qiang sold his father's most troublesome backlog in the storehouse, which made his father look at him with admiration.

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< p > < strong > fire > /strong > /p >

< p > < strong > aunt when model explosions sell 10000 pieces < /strong > < /p >.

< p > the novice goes into battle. There is no way to go wrong. Fortunately, the product positioning deviation of Zhang Qiang's shop was soon discovered in a study.

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< p > in July of last year, Zhang Qiang enrolled in a ten day special training camp held by Taobao school, and the tuition fee for ten days was as high as ten thousand yuan.

With the attitude of learning from the big business people in the circle, Zhang Qiang went to Hangzhou to ask for advice.

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"P > one day break, when everyone was discussing their shops, Zhang Qiang showed his youth sportswear franchise shop on Tmall. When he opened the baby's display page, everyone laughed.

The laughter made Zhang Qiang feel empty and asked, pointing to his baby sportswear, laughing, "you are obviously middle-aged and elderly clothing, but the model is a young man. There is a deviation in your product positioning and how can you find the right target customers?" in a sentence, Zhang Qiang was in a heavy mood. As a young 85 boy, he seemed to lack experience and sensitivity to the age of women's clothing.

But if the senior sellers think so, then the product positioning must be seriously deviated.

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In a hurry to return to Wuhan, Zhang Qiang immediately contacted the model broker company, and hired an old aunt's famous model to take pictures of the sportswear in the shop, replacing all the baby pictures displayed by the young models in the past. P

The biggest advantage of the electricity supplier is that user feedback can be received immediately.

Soon, the customer comment message on the page changed: "Mom dressed well," "aunt said after receiving the goods very satisfied."

"Yes, good reviews, five points, and the neighbor's old lady asked me to buy it."

"Mom likes it very much. I go out for exercises in the morning and wear it beautifully."

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< p > a small change in the picture has brought about explosive growth to Zhang Qiang's shop.

He opened the page of his shop on Taobao's mobile phone, pointing to a chest with a shiny and broken diamond LOGO, and a purple red velvet collar sportswear, telling reporters that "before the sale of the highest sportswear can sell 3000 sets, after changing this aunt model, she wore the explosive money rushed to the ten thousand mark!" < /p >

Below P, there are also changes in the customers.

Gradually, the list bought by the shop group became more and more, and dozens of sets of orders were placed to hundreds of sets of orders for Zhang Qiang's surprise. After careful examination of the commentary, it was found that many of them were demonstrative effects of the square dance mothers. "One person wears nice clothes, and the partners want them, so everyone wears uniform sports and exercises, and the whole team feels more."

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< p > taking into account the special customers of aunt, Zhang Qiang also deliberate on their preferences in the recommendation of < a href= "http://www.91se91.com/" > sportswear < /a >. They are very aware of their consumption psychology. "These details show that they can improve their fashions. South Korean silk, South Korean cotton and gold velvet, these fabrics are full of pendant feeling, and the upper body is very effective, which can greatly enhance the temperament of the aunt."

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< p >, from the sportswear to the mother of the square dance, the sales of middle aged and old sportswear account for most of the clothing product lines in Zhang Qiang's shop.

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< p > next, Zhang Qiang has developed several directions for the company: to stabilize the middle-aged and old customers' market and strive to become a young brand again.

"I haven't been out for a day since returning home, and my graduation trip to the United States has been cancelled.

Now I want to concentrate on work, no time, and no other mind.

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