R & D Brand Short Board Han Group Processing Brand Clothing Enterprises To Be Broken

Here world clothing shoes The Xiaobian of the hat net introduced to you the opening shop for 9 months, and the Wuhan end revive the Chinese clothing special plan.

Opening 9 months to close shop Wuhan end to revive the Chinese clothing special plan.

Investment institutions are eyeing the development of "Han faction" brand industrial park.

The Han workshop, a high-profile Chinese clothing store opened last autumn, quietly closed after 9 months of operation.

Wuhan clothing chamber of commerce related personages are especially sensitive to the topic of "Han workshop", and do not want to say more.

But for the Han style clothing brand to enter the cold winter, the industry has given different answers. It is reported that after a brief shutdown, the "Han workshop" is expected to be opened again in September this year. It will not be excluded in the commercial complex of Hankou, Wuhan, Hubei, Xiangyang, Wanda and so on.

In addition, because of the low end and homogenization of the products, the Han style clothing industry has not yet received a first-rate brand in the whole country. Recently, the news came out that the "water rhyme" of the Han style clothing company recently reached a first round of financing agreement with a Shenzhen equity investment institution by 10 million yuan.

　 Zhuankou Han factory closed shop

North Han clothing store in Hankou

After last month's "Han edition ZARA" Han clothing store "Han workshop" quietly closed, yesterday, the reporter visited another gathering place of Han style clothing Hankou North clothing city found that in addition to the first and two floors of a small number of businesses are still operating, many shops have quietly closed down.

Talking about the reasons, Feng Li, general manager of Hankou North clothing city, told reporters that the Han school's garment processing enterprises entered the "cold winter" in the past two years. Due to logistics constraints and recruitment difficulties, the four factors restricted the development of enterprises.

Last Thursday, reporters in the north of Hankou. Brand clothing The city sees that the four storey buildings formerly designed mainly for Han style clothing are now empty. There are only shops on the first and two floors. Some shops are open. One shop owner said that now the workers had gone home to rest, so most shops simply closed down.

In fact, Han style clothing has suffered a heavy blow this year. 9 months ago, the "Han workshop" opened on the 4 floor of Wanda Plaza, the Wuhan economic and Technological Development Zone. It was also called the new business card of Han style clothing because of the integration of clothing, design rooms, art exchange area and book bar. Nowadays, the "Han workshop", which is known as "Han edition ZARA", has quietly closed shop.

Recently, many people who had gone to open Wanda found that the "Han workshop", which occupied more than 5000 square meters of the 4 floor of the square, not only had all the lights gone out, but also the goods had all moved away.

For closed shop, the official saying is that the closing shop will cooperate with the operation adjustment of the Wanda. After the "Han workshop", it will move to the 2 floor, and the area will also shrink to 1/5 of the original. Netizens think more, "Han factory" clothing style is not fashionable, limited attractiveness is the main reason.

　　 Manpower and logistics costs are high.

The cost of a garment increases by 10 to 20 yuan.

For the garment industry, which has always been called the profiteering industry, it seems that it has not been moist. "The cost pressure is too great." It has been established for more than 10 years. It is a red cloud of Wuhan, a medium-sized enterprise of Han style clothing processing. Clothes & Accessories Li Yong, the head of the limited company, admitted that "these two years have been operating in a small profit".

Because of the mobility of workers, workers are often "poaching". How to keep people is the main problem Li Yong considered. "Workers have to go home to get busy farming and come back to pay their living expenses." Besides the average cost of 6000-8000 yuan, the good welfare is necessary.

Liu Yong and reporters calculated accounts, in addition to high labor costs, coupled with clothing raw materials, housing rental, etc., "enterprises have been on the edge of small profits, can not be regarded as a profit." In addition, transport and logistics problems have also increased clothing costs to a certain extent, "on average, each item." clothes Rising 10 to 20 yuan, compared to Guangzhou, Jiangsu and Zhejiang provinces will definitely decline in competitiveness.

"The company will be closed for three months. From last month, the business will be closed until mid August." Liu Yong told reporters that in recent half of the year, more busy Han style clothes had recently been closed down.

　　 R & D, brand short board

Han style processing brand clothing enterprises to be broken

Feng Li, general manager of Hankou North clothing city, said that the Han style clothing is mainly divided into two categories. The first category is the famous brands such as cat people, and the other countries. As early as 2011, there were nine enterprises in Wuhan entering the top 60 women's garments in the country. However, compared to more than 200 garment manufacturers in Wuhan and more than 200 above the scale, they were only few and far between. Feng Li said that this nationwide brand name already has a mature national sales channel.

The other is Hanzheng Street's processing of brand clothing. These enterprises mostly sell their own products and have no long-term national layout plan. Sales groups are mainly in two tier cities and rural markets. "Quality is no problem. In fact, the brand is not able to do it. R & D is short board."

For the Han style clothing dominated by the processing brand, the impact of the electric shock, manpower and rental costs increased, and the Han style clothing dominated by autumn and winter was greatly influenced by warm winter.

　 Four factors restrict the development of enterprises

Electric shock

Manpower cost

Rental cost

R & D brand

　 Development of garment industry park

Revitalize the special plan

"Get rid of small workshops and embrace business to break the situation." Feng Li, general manager of Hankou North Garment City, believes that the Wuhan municipal government has launched a special plan to revitalize the Han style clothing. This year, it will invest 200 billion yuan every year for three consecutive years to support the brand building, market development and financing discount of garment enterprises. At the same time, we will build 3000 acres of fashion and Creative Industry Park in Huangpi District, and create three major centers of Chinese clothing creative design, fashion experience and high-end manufacturing.

After its completion, it will form an integrated production and marketing pattern with the north market group of Hankou, with modern fashion and creative industrial park mainly based on garment design and processing and manufacturing, with production and processing zones, warehousing supporting areas, staff living areas, a commercial street and R & D creative center, exhibition training center, logistics service center and brand incubator center.

Feng Li said that the factory will produce agglomeration effect. The scale of the industrial park will surely attract the distributors, and the workers will be willing to stay.

The traditional field is not without opportunities. Reporters have learned that the Han style clothing has gone from strength to strength, which has not been related to the research and development, innovation, brand and scale of these years. Recently, the clothing industry in Wuhan came to the news that a Chinese clothing enterprise named "water rhyme" and a domestic equity investment institution reached the first round of financing agreement of 10 million yuan, and set up the "Wuhan clothing creative industry research and Development Experimental Base". The investment institutions believe that Han style clothing, especially women's clothing, still has its unique cultural connotation, and the two characters of "Han school" are still valuable. Wuhan clothing has a very good foundation, production and sales has been ranked the top ten of the National City, and Wuhan women's clothing has its relatively complete industrial chain.

At present, including gem, domestic A share listed companies are mostly men's wear brands, and women's wear brands have not yet broken. In the eyes of some venture capital institutions, gaps often mean opportunities and potentials.

More than 10 o'clock yesterday morning, north of Hankou Clothing brand There are few customers in the city, and many shops are closed.