Hunan Promotes The Construction Of "Four Modernizations And Two Types", Linking Up Textile Industry With "Smart Economy"

< p > when industrialization is confronted with informationalization, it is inevitable that the development tension will double. In recent years, Hunan has vigorously promoted the construction of "four modernizations and two types", accelerated the deep integration of industrialization and information technology, and made efforts to build the "smart industry" and "digital Hunan", so as to let the "smart economy" lead the transformation and upgrading of Hunan's industry. < /p >
Not long ago, "P", Hunan province's "a href=" http://sjfzxm.com/news/index_c.asp "textile > /a" industry office and "Hua Sheng online" jointly built the "fairy language e-commerce platform", focusing on the domestic young women as the target customers, focusing on the introduction of brand women's clothing, striving to become one of the three platforms of the domestic e-commerce shopping guide market with "beautiful saying" and "mogujie.com". Hunan Golden Eagle Group can understand the sales situation and production and sale situation of the stores throughout the country through remote video surveillance, and make quick response and marketing strategies. The company's e-commerce has formed a network system of online and offline marketing. Through the self built e-commerce platform, the company specializes in the production of products sold on Tmall, which not only saves marketing expenses, but also expands the consumer market. < /p >
< p > Meng Jie invested a lot of money to upgrade the enterprise informatization operation system, actively integrate domestic and foreign resources, and create a three-dimensional marketing channel. Longyuan company invested about 10000000 yuan to build an online printing and dyeing detection and control system. It introduced the whole set of computer color separation design, computer color matching system and Taiwan automatic magnetic bar printing machine, and used information technology to transform the existing equipment, and built the first information technology flow production line of towel industry in China. < /p >
< p > > a > "San Di Xi" /a "company carries out the research on garment design and engineering technology characterized by" three dimensional digitalization ", speeds up the research and development of e-commerce and 3D digital design technology, and obtains many scientific and technological achievements, such as 3D automatic measuring technology, sewing intelligent mold and dress finishing technology, etc., forming a relatively perfect digital design, research, development and trial production digitalization, information and intellectualization system, scientifically constructing the quick sale mode, and realizing the leading edge of fast garment technology and online marketing channel. < /p >
< p > Sally socks industry invested about 20000000 yuan to carry out enterprise information integration and upgrading, bought more than 200 sets of automatic computerized hosiery machines and supporting equipment, and introduced Telecom broadband, computer programming, flower design system and intelligent monitoring equipment, built the internal mobile phone group communication network, and accelerated the enterprise information construction. The company joined Alibaba website as early as 2004, and now is the 10 year's "integrity" member. In 2005, the company website was set up to promote the company's products through the modern information technology network, ranking first in the Taobao sales volume. In 2011, Sally hosiery joined Alibaba international platform, and its products were sold to the international market. At present, sari hosiery is taking the two brands of sari and DA as the leader, establishing the network marketing company, and by participating in the Canton Fair, the socks fair, the agricultural fair, the needle Expo, the Tianzhu alliance and the government procurement, the marketing mode of "three networks integration" of Skynet, grounding network and human network is realized. < /p >
< p > as our country's < a > MA dress > /a > brand Yi Xin Tai, since 2012, the marketing channel has shifted from the traditional market to the electricity supplier. In just a few months, it has made extraordinary achievements. Only a flagship store and distribution channel in Tmall, Masu Yasuhito will be able to make 3000~4000 orders, plus Taobao, pat and related platforms. The daily volume of the xinxintai network reaches more than 6000 orders, and online sales in 2012 and 2013 have been over 100 million yuan. < /p >
< p > smart economy has led Hunan textile to transform from traditional industries to new industries. In 2013, Hunan textile industry had achieved 86 billion 600 million yuan in the main business income in the face of complex economic situation at home and abroad, an increase of 13.2% over the same period last year, and realized profits and taxes of 6 billion 690 million yuan, an increase of 23.2% over the same period last year, and realized a profit of 3 billion 100 million yuan, an increase of 32.1% over the same period last year. In the 1~4 months of this year, Hunan's 479 Textile Enterprises above designated scale completed the industrial added value of 7 billion 369 million yuan, up 12.3% over the same period last year. Graduate University of Chinese Academy of Sciences professor pointed out that the integration and application of modern information technology and synergy, while optimizing the original allocation system of industrial resources, strongly promoted the improvement of production efficiency, management efficiency and market reaction ability of enterprises, and became an important force in promoting efficiency. < /p >
< p > Liu Hui, director of Hunan textile industry office, believes that today we have entered the era of intelligent economy. The scientific significance of management and information technology lies in using scientific management means to reduce costs and increase efficiency, and ultimately build an efficient system. From the enterprise level, the integration of the two is the advanced stage of industrialization. The goal of the integration of informatization and industrialization is to develop modern industrial system, in particular, to achieve high value-added products, including intelligent, refined and innovative products. In these areas, the integration point of integration of information and industrialization is everywhere. The deep integration of the two technologies will promote Hunan textile technology content higher, better economic efficiency, lower resource consumption, less environmental pollution, and full exertion of human resources. Finally, it will play a significant role in promoting the transformation and upgrading of the textile industry. < /p >