Prospects For The Development Of Buyer'S Brand Collection Shops

< p > > the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes "< > hat net" Xiaobian "to introduce the buyer brand collection shop: the three or four line city has the development prospect.

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< p > buying brand brand collection shop was first formed in Hongkong. As is known to all, the largest brand collection shop is Lane Crawford. Lian koff has opened several stores in China. The main form of buying brand brand collection shop is to negotiate with some international brand brands through buying their own professional teams, buy their products, and combine the purchased goods into a collection store, forming an independent property embodiment in commercial property.

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< p > < strong > the development of buying brand brand stores in China has gradually become weathered and disintegrated. < /strong > < /p >

There will be a collection of buying brands, such as E-SPRIT, I.T, NOVO, link Crawford, dawn, etc., including traditional commercial department stores. In fact, the department store in traditional business is the first to form a buyer's business, because some cosmetics and jewellery need to be sold out in department stores; other retail brands such as Watsons, Wanning, Sasa Sasa, and SEPHORA are also buyers, though they have their own brands, but all other brands are through investment or agents. In fact, the so-called agent is the buyer, and any agent is buying goods to manage, not the nature of sale. < p > the formation of the buyer brand brand collection shop was very early, but this concept was only moved to the table in recent years in China.

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< p > at present, the development of the buying brand brand collection stores in China has been gradually destroyed by weathering. Many brands will find various agents in order to expand the market. In fact, agents are the biggest buyers. The brands they run are bought by buyers. When an agent makes the brand bigger in the market, the brand will recover the agency power and make direct sales.

For example, before Hugo Boss entered China, it was always the agent of Junsi group. Later, its performance was up. As of September 2009, Germany formally withdrew Hugo Boss proxy and became a direct store. This is the most typical case.

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< p > strong > buyer brand brand store will survive only on a large commercial platform < /strong > /p >

/a > the most successful case of brand collection store is in the mainland of China, as a small brand collection store, Lane Crawford, which operates a second line brand. Lian Crawford is remembered because it has at least 50 brands, and the operation of several 10 categories occupy at least 15 thousand square meters and 3-4 floors. Financial Street's shopping center's Lian Fu Buddha, since its opening in Financial Street Shopping Center for 7 years, has not only managed to fire itself, but also has brought fire to Financial Street's shopping center business, so that Financial Street has basically realized the high-end positioning of luxury goods so far, and has become China World Trade Center and Xinguang heaven and earth in the west of Beijing. This is the gathering shop has played a positive and effective role in the large commercial body. < p > domestic < a href= "http://www.91se91.com/news/index_s.asp" > buyer.

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< p > another successful buyer brand collection store case is Shang Tai Department store. In Shenyang and Southern China Vientiane City, there are main stores of Shang Tai. In a large comprehensive commercial body, this comprehensive small buyer brand collection shop can still give commercial support and help.

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The case of "P > failure is NOVO. NOVO department store has been preparing a small independent shopping center in Wangjing, Beijing for 09 years. It hopes to add some other brands to its own brand businesses, but because of its retailers' restrictions, it can not operate a commercial body professionally and well. So it has directly led to the fate of the store. NOVO Wangjing has been closed for two years, only one Wanda cinema stays there, NOVO has completely disappeared from the Beijing market since then, but it is slightly more optimistic in other provinces outside Beijing.

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P > the representative of the buyer's brand collection shop is now basically a luxury shop or a complex and tall complex brand collection store similar to Lian card. There are the exclusive and sports brand collection stores, the typical representative of the sports series (Top Sports), sports 100 (Sport 100) and so on.

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< p > comprehensive analysis, the success of Lac Crawford stems from its origin, development and the kind of business it manages. It just makes up for a lot of commercial pursuit of luxury and noble in China. However, Lian Crawford entered China in the same year and lost the Mai City. At that time, Junsi had opened the department store in Xidan, while 80% of the brands in the United States were agents of Junsi, but failed. Later, the department stores in Jindi shopping center failed.

Junsi tried to make a shopping center but failed because of the first. The product of the buyer's brand collection shop has no advantage in terms of price and style. Second, it has limited experience in choosing the property and operating experience.

The reason for the failure of Meimei department store in Xidan Meimei department store and Jindi shopping center lies in the location problem. The department stores in Jindi shopping center, however, are challenged by China World Trade Center and Xinguang, which are competing with China World Trade Center and Xinguang. They are competing in the style, the time and price of the listing, but the outlets of the Xinguang world.

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< p > < strong > the domestic buyer brand collection store will have a good market development prospect in the three or four line cities < /strong > < /p >

The buyer brand brand store is facing great impact, but it can not be said that such a market environment can make it fall into a dangerous situation. The reason is that China has a large market, and China has four municipalities, 31 provincial capitals and more than 300 prefecture level cities. Not every prefecture level city brand stores can penetrate into them. If these brands want to penetrate into these regional markets, they also need to buy the brand of brand stores as the first line of penetration, which is the development needs of the business form and the consumer demand of consumers. < p > compared with foreign countries, the development prospect of domestic buyer brand collection stores is bumpy and vicissitudes.

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< p > buyer brand collection store will become a new favorite in prefecture level city. When you can't expect some brands, this will give the buyer brand collection store enough space to stand and develop. This is a good information, the key is whether the buyer brand collection store can see this.

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< p > < strong > commercial complex has advantages and disadvantages in introducing buyer brand brand collection shop < /strong > < /p >

< p > from a commercial point of view, the introduction of buyer brand brand collection store by commercial complex has advantages and disadvantages, and it can benefit from the richness of the brand that can enrich the commercial body. The disadvantage is that the commodity style, quantity and price can not compete with the direct brand, which is a fatal blow to the commercial body.

On the contrary, it is also necessary to consider the city where the commercial complex is located. If it is a provincial capital or a first tier city, there will be little demand for the brand collection store in addition to some professional formats.

But for the second half to the three or four tier city, its entry will lead to the whole process of investment promotion.

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< p > from the point of view of investment, it is suggested that according to the city in which commercial real estate projects are located, what kind of buyer system should be decided to enter "a href=" http://www.91se91.com/news/index_f.asp "> brand > /a" collection store, for example, a second tier city will choose only professional buyer group stores, and will not choose too many retail brand collection shops, but in three or four tier cities, choosing retail brand collection shops can bring better investment effect.

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