About Brand Collection Shop

< p > the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank".

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< p > < strong > brand collection shop: < /strong > /p >

< p > brand collection shop is also known as "brand concept store", that is, in a unified name store, it brings together a number of brand products, which can cover many kinds of clothing, shoes, bags, jewelry, watches and so on. Various brands of different styles and design concepts are called together in the same store and merged into a brand collection store with much concern.

In recent years, China's retail terminal competition is becoming more and more serious. Brand collection stores have become a powerful new force.

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< p > < strong > the difference between brand collection shop and department store and its superiority manifests < /strong > < /p >

< p > the traditional department store brand has high repetition rate, poor renting ability and the ability of gathering crowd flow. With modern consumers becoming more and more emphasis on personalization, fashion and characteristics, their personal perception is enhanced, so it is difficult to catch consumers' hearts with popular and featureless ordinary products.

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< p > brand collection stores are different from general merchandise stores. Their products and business modes are entirely controlled by shop owners, while brand partners cooperate with stores in the form of selling, consignment or being represented.

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From the perspective of consumer groups, young consumer groups and family customers have become the main customers in the retail market. These customers have the pursuit of fashion trend of international retail brands, as well as business entertainment, family friends and other needs. They have a strong sense of brand, prefer to try new trends products and services, but there is not much shopping time, and the brand collection shop can help these people solve the problem of finding the most worth buying goods in the shortest time. P

The reason is: < /p >

< p > (1) brand collection stores catch the shopping psychology of modern consumers' personality, fashion and trend: Based on the characteristics of modern consumer groups, brand collection stores gather a number of brand new products in a unified store, which is equivalent to a certain theme area, giving rise to their selectivity in a particular category, and forming multiple highlights to help customers create their own style.

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< p > (2) < a href= "http://www.91se91.com/news/index_s.asp" > brand collection shop < /a > product line is rich, prolong customer stay time: brand collection store can have two modes, one is the collection of the same brand, the other is the collection form of different brands.

Because of its diversified products, which can effectively enhance the richness of goods and extend customer retention time, the average passenger flow of a collection store is usually two times of that of a nearby store. Customers have much room to choose and stay longer.

The collection store mode can reduce the rental pressure and personnel cost per square meter in the store, which is estimated to be 15% lower than that of the single brand store, but sales can increase a lot.

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< p > (3) brand collection store helps to differentiate the shopping center: the store stores in different areas, the main brands are different, and the brand in the shopping center is differentiated, sharing the passenger flow and jointly enhancing the brand influence.

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< p > the present situation of China's commercial development has brought opportunities and challenges to the brand collection shop mode < /p >

< p > brand collection store has long occupied the leading position in the retail market in Europe and America. It has just started in China. Although it is the mainstream development trend of the future business, it still faces many problems and challenges. The main points are: < /p >

< p > (1) the essence of the brand collection shop is the popularity of the buyer system, and the development of the buyer system is lagging behind in China.

No local company is willing to invest heavily in training buyers, so there is no opportunity to practice.

If there is no buyer, the way to make profits is still the way of small department stores.

Finally, the way of joint operation of this small department store can not play the role of the consortium, it will become a smaller theme store than the traditional department store, but this theme store is not a consortium.

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< p > (2) there is no adequate market competition environment in China.

Even if the competition between local department stores and shopping centers is very cruel, careful thinking will find that their competition is very simple, that is to say, "adjust tactics when facing competition."

That is to say, no enterprise will go deep into the market segmentation demand when competing, and the gathering store is just an innovative way to take place when the market space is very narrow.

Therefore, the biggest challenge for China is that the local market environment can not fully support its healthy development.

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< p > (3) there are not many consumers who really have consumption level, but their brand awareness is very limited and their consumption levels are uneven.

Local consumers can not quickly accept the so-called "strange big card", resulting in some collection stores in the domestic operation is not so smooth, only in the face of the same level of consumption of customers, the collective store can play a real role.

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< p > at present, it is more representative and can reflect its brand development in domestic commercial projects. < /p >

< p > < strong > (1) China Lian Crawford department store boutique store < /strong > /p >

P is a leading Asian store specializing in the sale of a wide variety of "a" _blank "href=" http://www.91se91.com/ "designer" /a "brand" for the Greater China region. LaneCrawford products are popular with women's wear, men's wear, footwear and accessories, underwear, jewelry, cosmetics and household fashion products from all over the world, showing unique tastes.

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< p > < strong > (2) Japanese comprehensive brand collection shop -- FLAXUS TOKYO < /strong > /p >

< p > FLAXUS TOKYO China No. 1 store is stationed in Wuzhong District, Suzhou, Tokyo, and brings together leisure style and diversified clothing from Tokyo to create convenient and comprehensive lifestyle shops for consumers.

FLAXUS TOKYO, the theme of "colorful and colorful life", is one of the important sub brands of Japan's WORLD group. It includes diversified products such as women, men, children and fashion accessories to meet the shopping needs of different consumers. It creates a lifestyle shopping mall full of Tokyo fashion Style for customers.

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< p > < strong > (3) PUNK1016 international tide buyer collection shop < /strong > /p >

< p > PUNK1016 Nanjing Keelung Plaza Shop is officially open now.

As a professional agent and selling international famous brand accessories store, the 1016 agent brand takes the hot neutral punk wind as the main element, and the product includes the classic masterpiece of the brand design master.

The introduction of orthodox punk culture from Europe and America to lead individual fashion is the primary mission of the 1016 brand store.

To lock the fashionable crowd advocating urban fashion culture, the 1016 brand accessories store will become the new direction of the domestic trend and fashion.

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< p > < strong > the market prospect of the brand collection store's future development < /strong > < /p >

< p > > a href= "http://www.91se91.com/news/index_f.asp" > brand < /a > collection shop is the main trend of the future shopping center. It will not change. In the future, the shopping center may form a pattern of "gathering shop" + "monopoly store" + "matching". The former two are the main parts, and the brand collection shop will account for about 40%.

The business operators of the shopping center should cooperate with the buyers in the country to invite them to open stores in the market and give them enough preferential treatment to help them grow and expand.

At the same time, we should vigorously provide support and help in brand promotion, and gradually cultivate domestic consumers' awareness and acceptance of these brands, and gradually expand the world of brand collection stores.

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