How To Face Luxury In China'S Consumer Market

< p > the world is < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/".

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< p > because of the influence of cultural education and inheritance from frugality to luxury, China often talks about "luxury" in the current China, and even anti-corruption should be linked to luxury. Officials, media, academia and even industry have all fled from luxury and away from luxury.

As a result, whether in Chinese or foreigners, it seems that China does not have a luxury! Chinese do not understand luxury lifestyle! < /p >

< p > cause this phenomenon not only for historical and cultural reasons but also for realistic needs.

We feel that luxury can not be exclusive or exclusive to foreigners. China should also, and already have domestic luxury goods. Chinese people should pursue luxury lifestyle representing elegance, fashion, civilization and dignity! < /p >

"P", "luxury", "Guoyu Jin" is intended to be a waste of money and an excessive pursuit of enjoyment.

Nevertheless, Qu Qiubai said frankly, "luxury and obscene is just a phenomenon of social collapse and corruption. It is by no means a reason."

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< p > > a href= "http://www.91se91.com/news/index_f.asp" > luxury goods < /a > refers to non essential items or facilities, non life necessary advanced consumer goods.

Old refers to goods that only large families can afford, and now refers to expensive items such as high-grade cars, high-grade pearls, diamonds, etc.

Internationally, "luxury" is defined as "a kind of consumer goods that is beyond the scope of people's survival and development needs, which is unique, scarce, rare and so on". It is also called non life necessities.

In terms of economics, luxury goods refer to products with the highest value and quality relationship ratio. From another perspective, luxury goods refer to the products with the highest ratio of intangible value and tangible value relationship; philosophers give them strong, creative and intelligent significance; economists give them the value of "not depending on the essence"; market scientists use this concept to describe production activities specifically for the aristocracy.

Extended meaning is especially luxurious life; in broad sense, it is the high-end consumer goods that can bring consumers exquisite quality of life.

In addition to having basic practical functions, it is more important that these commodities can meet the specific spiritual needs of buyers.

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< p > luxury consumption is an act of high-end consumption. The word luxury has no derogatory meaning in itself.

China is one of the largest markets for luxury goods in the world.

Luxury goods in the market, whether they are quality or price, are the highest grade products.

Different markets also have different luxury sectors, such as cars, wines, and even chocolate.

Because of its high profit rebates and tightly controlled brands, the luxury market is considered to be highly sensitive to the ups and downs of the economy.

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< p > luxury goods in China are material and cultural complex, not a concept that can be understood independently.

China's luxury goods range is very broad, involving politics, military, life, art, holiday, service and other fields.

Luxury goods in China are not only the products of every category, excellent and special, but also elegant, fashionable, civilized and honourable exquisite lifestyle and pursuit.

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< p > China has been a major producer and consumer of luxury goods since ancient times. In the history of ancient China and modern history, the brand of "made in China" is recognized by the whole world and needs to be traced back to the silk which has been popular in the world since the Han Dynasty.

When Chinese silk went across the ocean to Central Asia, Western Asia and European countries, it became the yearning of noble people as jade, and became the most popular luxury at that time, which swept the whole upper class of Rome.

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"P > to the extreme, Europeans even regard silk as" hard currency "that can be circulated and appreciated like gold.

It is no exaggeration to say that the "made in China" at that time was more unimaginable and innovative than the iPhone that is now industrialized.

Exploring history, we will find that silk has been deeply influenced by the history of Asia and Europe since the Han Dynasty. The Han Dynasty controlled China for nearly 400 years. This period is considered to be the golden age of Chinese history in many aspects such as scientific achievements, technological progress, economic, cultural and political stability.

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< p > the prosperity of the economy has spawned the development of the domestic silk industry and the improvement of its technological level. The national strength and prosperity can be recognized and accepted by other countries in the world, including the national culture of national life and art.

It is in this general trend of environmental factors that the Chinese silk, which is comfortable and beautifully craftsmanship, highlights the rich and symbolic status of China, has been blowing from the east coast of Asia to the west coast of Europe in a historical fashion.

In addition, China's famous tea, famous liquor, ceramics, jade articles, antiques, calligraphy and paintings, and so on, many antiques and treasures are all left to foreigners.

Who can say that it is not a Chinese luxury?!!

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In the era of P > progress, Chinese luxury goods are also changing material and non-material products that are closely related to changes in social life and material requirements, containing spiritual and cultural connotations.

Its social form is an envious product with material and spiritual high-end envy. It is an elitist social group with high-end consumption ability, looking for a reasonable spiritual demand, looking down on the realistic values, and marking the specific consumer products of a forward-looking lifestyle.

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< p > today's Chinese luxury goods include fine works and collections of traditional Chinese famous and special products, including civilized elegance, positive life style and the attitude of keeping pace with the times.

In a word, China's luxury is a luxury created by wisdom and knowledge. Chinese luxury goods in the modern sense have a strong role in promoting social development. By creating employment opportunities and stimulating innovation, today's luxury products become the necessities of tomorrow.

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To sum up, China's luxury goods is a commodity that perfuses the abstract emotional contents of value, refinement, rarity, respect, taste and so on. It is also a quasi cultural product with special significance to satisfy people's individuality, status, psychology and other personal requirements. P

Chinese luxury goods have the characteristics of representing people, highlighting people's quality, highlighting people's temperament, reflecting people's value and enhancing people's self-cultivation.

Unlike ordinary goods, Chinese luxury goods are good at displaying more spiritual appeals in the form of high added value, and deeply imprint the brand of Chinese culture for 5000 years, with strong Chinese brand value and vigorous vitality.

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To achieve the Chinese dream today, the promotion of Chinese luxury culture and reshaping the concept of Chinese luxury goods has far-reaching historical significance and important practical significance. It can be said that creating Chinese luxury goods is the only way to create a new bright spot in economic development and contribute to the realization of the Chinese dream. P

In order to realize the Chinese dream, the economy is bound to maintain sustained, stable and healthy development. Building Chinese luxury goods is the need to realize the Chinese dream.

Chinese luxury goods will display more spiritual appeals in the form of high added value, with strong brand value and vigorous vitality. It is a powerful driving force to expand domestic demand and revitalize the economy.

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At the same time, China should not only become a luxury consumer country, but also become a big country of luxury goods production. P

The production and consumption of luxury goods is, on the surface, the game of the rich. In fact, it will surely benefit thousands of people through the conductive effect of universal social connection.

Its influence on social progress is much higher than that of an enterprise.

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In addition to P, it is necessary to praise the luxurious lifestyle representing elegance, fashion, civilization and dignity.

China is an ancient civilized country. It can not let the rascal run the road and the hooligans go all the way! It needs to show the luxury and honor in the whole nation, deduce the a href= "http://www.91se91.com/news/index_h.asp" and fashion! /a! Passion!

Thus, we can promote the construction of a harmonious society and let the Chinese people stand up on the top of the world with a full face, full of virtue, respect for filial piety, and a modest and enterprising image. < /p >