Adjusting China's Strategy, Luxury Brands, Shrinking The Number Of Stores

Here world clothing shoes The Xiaobian of hat net introduced the strategy of luxury brand adjustment in China and began to shrink the number of stores.

Shenyang's first Louis Vuitton Long Li shop has been in Shenyang for 7 years. According to insider sources, LV is about to leave long li. What is the reason for leaving the top luxury brand in Shenyang business circle on the opening day? Xiaobian is here to help you analyze.

In 2007, Louis Weedon entered Shenyang's West Wu department store for the first time, and the movie superstar Zhao Wei came to the scene to cut the ribbon. The gospel of the whole Shenyang and even the Liaoning rich struck the scene. Then the West Wu department store pulled out of Shenyang, and the "Liaoning Dafeng" changed its name to "the Dragon shop". The LV did not leave because of the departure of West Wu. Instead, it upgraded the image of the company. At that time, LV became the master Hua Li of the Department Store.

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From 2007 to 2012, Luxury goods As the consumer market continues to warm up, some international luxury brands have taken back their Chinese companies' proxy rights, and have switched to their own direct businesses. Shenyang's luxury consumption cake is growing bigger and faster than that of the first tier cities in the country. LV spotted the demand for luxury goods in Shenyang market, successively entered Zhuozhan shop and excellent shop in Youth Street, and opened flagship store in Huarun the Mixc in June 2013, forming a street to gather 4 LV stores.

In 2014, luxury consumption was greatly affected by various reasons. The major luxury groups began to adjust their strategies in China, began to shrink the number of stores, and dramatically cut down the opening of new stores. Xiaobian recently learned that the first Louis Vuitton shop in Northeast China will terminate the contract with the department store as the contract expires. According to the news, Shenyang Zhuo exhibition began to shut down the first-line shop, as the oldest luxury center in Shenyang. Because the Mixc and Hang Lung joined, Zhuo exhibition day was also tortured. This time even the Cartire of the original town store was taken away, and the high-end space has been roping away step by step. It has begun to make a big adjustment, while Shenyang Hang Lung's operation and investment is very successful, but at present, the business is also hard to support.

The withdrawal of LV indicates that high-end luxury brands have slowed down in Shenyang. luxury goods market Has Shenyang really reached the high point?