Ali Micro-Blog Even Advertised The Pads.

Here world clothing shoes The Xiaobian of the hat net introduced the Sina micro-blog of Ali, and even advertised it.

Yesterday, Jingdong beauty VP Ying Chun was stunning, with CCTV's "moving China" and "315 party" fan.

In other words, just yesterday, the pat Network, which was sold from Tencent to Jingdong, has launched a "China Merchants Bank" conference, which has repeatedly talked to the media many times.

About the conference, the Jingdong insiders also said that it was a business invitation Conference for the vast number of businessmen. So at the media level, Jingdong's briefing is not much, but there are two interesting things to note.

First, Jingdong bought Sina micro-blog client advertisements in July 17th. The amount of information is huge, because:

One Ali Sina owns more than 3 shares of micro-blog, but micro-blog advertises Jingdong.

2. Jingdong patted the Taobao, while Taobao was micro-blog's largest advertiser.

3., based on Taobao C store, micro-blog is also doing electric business, making an advertisement on top of it. Is the beat business will be connected to the rhythm of micro-blog's electricity supplier?

Ali's acquisition of micro-blog, the most common analysis of the outside world is: to Taobao, Tmall to find traffic, but now this traffic has found Jingdong home.

Micro-blog advertise to Jingdong, no matter how it looks, it is deviated from Ali's interests. Can you imagine the WeChat advertising system that has recently been paying close attention to Taobao and Tmall?

At the time of listing, she shouted, "thanks to Ali" Sina micro-blog, so before the listing of Ali, so did Ma know?

The two is that the pat is going to accuse Taobao of its sensational route.

Although Ying Ying Chun said: do not want to beat the outside world compared with Taobao, because on the one hand, the pat is still too small, on the other hand, the beat is different from Taobao's products.

But who doesn't know that the patting of the same C2C business platform is based on Taobao's biggest direct competitor. The most obvious thing is that the keynote of yesterday's Keynote conference was to accuse Taobao of accusing the existing C2C mode of being unfair to merchants and C shop owners.

Of course, Jingdong's terms are "existing mode" and "platform", but who does not know is Taobao. In fact, from the point of view of communication, it is indeed the best strategy to accuse Taobao of its unfair policy and take out its own welfare policy at the same time.

But it is also crucial that the accusation link is borne by anyone. JD.COM The beauty of VP Ying Chun is stunning, and there are quite a few CCTV's "moving China" and "315 party" fan. I believe that many people who are forced to be businessmen are moved by the crowd.