The Art Of Display In Clothing Stores Is Rising Quietly.

< p > at present, the sales promotion battlefield of the business is already filled with smoke. Different a href= "http:// www.91se91.com/news/index_c.asp" > promotion method < /a > is also endless: discount, rebate, integral, limited time rush to buy, membership system and a series of competitive means.

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< p > in the face of all kinds of phenomena, should businessmen's eyes be more broadened? < a href= "http:// www.91se91.com/news/index_c.asp" > thinking /a > should be sharper? Nowadays, the concept of merchandising display is being referred to strategically.

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< p > commodity < a href= "http:// www.91se91.com/news/index_c.asp" > exhibit < /a > decoration is still a new industry in China. Its development marks the arrival of the era of new commodity business management.

It can not be said that it can replace all sales promotion measures to solve all the problems of businessmen, but it is indeed a manifestation of fashion quality and cultural progress, and it is also a more advanced way of dealing with competition by businessmen.

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< p > promotion needs to show consumers a very suitable consumption scenario, which can arouse their desire to buy. The successful decoration of Chen Liezheng is able to provide a consumer scenario for the product, and the store is no longer a simple place of consumption.

Enterprises spend a lot in advertising, which can arouse consumers' interest and attract them to patronize.

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< p > but this can not decide whether customers will give generously when they enter the shop. The real decision is whether the customer buys or not the product itself. At this time, the color, fabric and style of clothing goods are only the words behind, and the way the products are displayed, giving consumers the first impression is the most important.

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< p > with the increasing demands of consumers on the quality of goods, shopping environment and shopping methods, businesses must constantly satisfy the aesthetic needs of location consumers.

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< p > some training institutions in China only see that this new occupation has broad prospects for development, so as to meet the needs of the market and set up corresponding training.

Most of these training courses are short-term training courses, and display design is a highly demanding and demanding professional job. Only through short-term training can it not meet the professional requirements.

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< p > excellent display designers should have three professional qualities. What professional qualities should a professional display designer possess for the Chinese apparel industry? For this problem, Yang Dali, an authoritative consulting expert in China's clothing industry and general manager of the UTA management institution of China, has interpreted from an expert's perspective.

Yang Dayun believes that training a professional display designer must be a systematic education project, which is entirely determined by the objective factors of display designer's special professionalism.

A good display designer should have three professional qualities, that is, the professional foundation of display design, the strong practical ability and the rich creative experience.

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< p > the professional foundation of the system's display design.

Display design is a comprehensive discipline, covering a variety of professional knowledge such as aesthetics, marketing, psychology, visual arts, etc. Therefore, a professional display design should have a broad and solid basic knowledge.

In addition, the display designer also has certain professional knowledge on different styles of clothing brands, customer purchase psychology, product sales and shop decoration.

By building the professional foundation of the system, the display designer can play its due role in this position.

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