Tmall Gathered More Than 4000 International Big Names

This year, apple, a href= "http:// www.91se91.com/news/index_c.asp" > Burberry < /a >, Estee Lauder, Muji, ASOS and other international brands choose Tmall as China's only authorized third party e-commerce platform, covering almost all Tmall vertical industries, from 3C digital, living appliances, beauty makeup, clothing, home furnishing, jewelry, food and even auto parts and so on. P

In addition to new products, some brands even offer exclusive custom products for Tmall.

< /p >

< p > it is learnt that apart from international brands from countries such as the United States, France, Germany, the United Kingdom, Italy, Japan, Spain, Korea and other countries with high brand concentration, Finland, Switzerland, Denmark, Norway, Australia, New Zealand and other other classic brands are also quietly settled.

< /p >

< p > Tmall responsible person said, incomplete statistics, Tmall has already come from 45 countries or regions brand, will also introduce other international big names.

< /p >

< p > > a href= "http://? www.91se91.com/news/index_c.asp" > international brand < /a > has a higher brand reputation while it also means a lot of price, but consumers show amazing consumption ability on Tmall.

< /p >

< p > last year, "double eleven" on the same day, the German brand Zwilling single store sales nearly 50 million, of which a price of 1998 yuan of cooker set, sold 15 million, set the brand of the national line stores next year sales.

< /p >

< p > and Burrerry < a href= "http:// www.91se91.com/news/index_c.asp" > Tmall < /a > flagship store also greatly exceeded the brand expected before, while covering many offline stores can not reach the three or four line of urban consumer groups.

< /p >

< p > Apple Corp has broken the long-term channel closure and chose Tmall as the sole electronic business platform in the world.

AI media consulting CEO Zhang Yi believes that Apple chose Tmall as an empowerment platform for electronic commerce, on the one hand, to improve the penetration ability of brands in the three or four tier cities of China, on the other hand, it is to increase its market share through Tmall.

< /p >

< p > industry analysis shows that international giants choose domestic cooperation platforms very carefully, especially in the field of e-commerce.

Platform influence, brand fit, fashion, innovation, taste, consumption crowd, brand image and tonality are all the criteria that must be considered.

< /p >