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    Investors Are Dissatisfied With Martha's Online Retail Collapse.

    2014/7/17 22:56:00 20

    MarthaOnline RetailingInvestment

    The P annual general meeting is an important test for the board of directors of enterprises.

    After the doubts that Tesco has just passed through the annual general meeting, the biggest British clothing retailer, Martha, has suffered the collective disappointment of its shareholders.

    The first quarter results released by Marsha's Department showed that the online retail sector, which was high hopes, dropped by 8.2%, dragging down the market performance of Marsha's department store.

    After this shareholders' meeting, Marsha's CFO Alan Stewart turned to Tesco, adding a layer of haze to the current situation of Martha's department store.

    < /p >


    < p > up to the first quarter of June 28, 2014, financial reports showed that Marsha general merchandise has declined for 11 consecutive quarters in terms of comprehensive merchandise sales.

    Some shareholders said that every year the shareholders' meeting would express their confidence to shareholders in anticipation of performance in the coming year, but the second year's return to shareholders is still full of disappointment.

    < /p >


    Since P took office in 2010, Bolland has invested three years and 2 billion 300 million pounds in the investment plan of Marsha general store to redesign products and stores and hire new fashion teams.

    However, although the three year plan expired in the last fiscal year, it did not effectively improve the performance of Marsha's department store.

    < /p >


    What is worth noting is that, while the old trouble has not been solved, the a href= "http:// www.91se91.com/news/index_c.asp" of the Martha official website, the sales decline < /a > has become a new problem.

    The first quarter results announced before the annual general meeting showed that some of the performance fell by 8.1%.

    < /p >


    < p > data show that in February this year, the new website platform, which was highly regarded by Marsha general store, was put into operation.

    To this end, Marsha's department established a logistics center last year at Fort City, and has launched a large number of promotional activities this year, aiming to train new shopping habits of "a href=" http:// www.91se91.com/news/index_c.asp "consumer /a" to help enterprises pform.

    < /p >


    < p > although Martha said that the operation of the new website needs 4-6 months' adaptation period, however, from the first quarter earnings report, the online revenue of Marsha's department didn't make any investment return.

    At the annual general meeting, CFO Alan Stewart of Marsha's Department revealed that the number of registered users of the new website was 3 million 200 thousand, and the company expected the final number to reach 6 million.

    < /p >


    < p > > a href= "http:// www.91se91.com/news/index_c.asp" > Marsha general store < /a > also revealed that the year-on-year sales of non food products dropped by 1.5%.

    Bolland said that in terms of clothing, Marsha's Department has been improving, but Martha's official website did affect the sales performance of Marsha's department store.

    < /p >


    Two days after the P annual meeting, Marsha's news came out again.

    At that time, Alan Stewart, who also explained the financial situation for Martha's department at the shareholders' meeting, would switch to Tesco, the world's third largest retailer, and still hold the post of CFO. However, under the terms of competition, Stewart can not go to Tesco before the end of this year.

    < /p >


    < p > its resume shows that since October 2010, Stewart has started CFO in Marsha general merchandise.

    After his job hopping to Tesco, his basic annual salary will be raised from 579 thousand to 750 thousand in Marsha's Department, while Tesco will provide him with a stock option worth 1 million 740 thousand pounds.

    < /p >

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