Vip.Com Was Exposed To 8000 Different Cards.

After Shen Ya shifted vip.com's business from luxury to two or three line brand flash shopping, everything went smoothly. Since the fourth quarter of 2012, vip.com has been making a profit and growing at a high speed. And listing in the US is undoubtedly a perfect free publicity for vip.com, a low profile and lucrative. Listing two and a half years, market capitalization nearly 33 times. In the wake of vip.com's soaring share price, more than one institution tried to sell short, all of which ended in failure.

It has been a proud achievement for nearly 6 years. Behind vip.com's successful business model is buyers, miscellaneous brands, light logistics warehouses... But the pursuit is fierce, and the electricity supplier market is always unpredictable.

As the helmsman, Shen Ya is laying the road for vip.com. Whether it is the acquisition of the cosmetics business, or the approval of a financial license, it has proved that Shen Ya chose to take the initiative in this competition.

　　 3 financial licences arrived

In early July, vip.com received the license of small loan company through the approval of Guangdong finance office. So far, vip.com has obtained the small loan license of the factoring license and Shanghai and Guangdong.

As early as last year, Vip.com In the dark layout of financial business, in addition to the establishment of the financial department, the company also established factoring subsidiaries and small loan companies in Shanghai and Guangdong.

"Nearly two years after the listing, vip.com has a lot of cash in hand every day and doesn't know how to spend it. So I always want to make breakthroughs in the field of Internet finance. A person familiar with vip.com told financial weekly (Sina micro-blog @ financial weekly, WeChat public number money-week).

It is reported that at the end of last year, vip.com got the factoring license to set up factoring company, providing financing for accounts receivable for more than 100 suppliers on the platform, with a total amount of more than 300 million yuan.

When vip.com released its financial results in May this year, its CFO Yang Donghao said that vip.com had just obtained the small loan license of Shanghai, and the establishment of a small loan company has been approved by Shanghai's local financial department. It is expected that it will be formally established in one or two months. It is understood that vip.com plans to set up a small loan company in Jiading District, Shanghai, with a registered capital of 200 million yuan, thus establishing a financial team of about 8 people.

Two months later, vip.com was granted a small loan licence in Guangdong. It is reported that the relevant local authorities take into account the characteristics of small business loans, approved vip.com's small loan company for vip.com sole proprietorship, breaking the small loan company's single largest shareholder can not exceed 30% of the provisions.

Ni Huiping, general manager of vip.com small loan company, announced that vip.com is expected to start operating small loan business in mid July.

It is understood that the design concept of vip.com's small loan is mainly based on the electronic business platform of the parent company vip.com, providing financing services to the two groups of suppliers and members of the supply chain. There are two design directions of two yuan less than 1 million yuan and 3 million -500 million mortgage loans. The high frequency is followed by borrowing and borrowing, including the contract, and is completed through online. The latter is aimed at high quality customers, such as inventory mortgage, which is basically the same as bank operation. In addition, the small loan supplier's lending rate is set at 7%-8%, which focuses on bank products of the same type even lower than banks.

In this regard, Ni Huiping has said that vip.com small loan company initially did not consider making money, the purpose is to stimulate the sales scale of the main platform, and the sales scale will expand relatively, and the yield of small loans will be higher.

In addition, there is news that vip.com is applying for a third party payment platform similar to Alipay, hoping to distribute consumer loans by rating personal consumption credit, such as installment buying, buying luxury goods and so on.

　　 Miscellaneous brand Create surprises

In doing financial business, vip.com has enough capital. China's electricity supplier "ten electricity nine deficit", vip.com is the one that killed the blood.

In the fourth quarter of 2012, when vip.com was successfully listed in the NYSE, it made its first profit. Until the first quarter of this year, vip.com's net profit was 26 million 600 thousand US dollars, and it achieved 6 consecutive quarters of profit and maintained a high growth rate.

In the capital market, vip.com is called the "monster stock". In July 10, 2014, vip.com closed at $187.16, up 3302.91% on the first day of listing, and its current market value is $10 billion 576 million. During the period of vip.com's soaring share price, more than one muddy water institution tried to sell short, all of which ended in failure.

Performance and stock prices are strong. Vip.com is a company that constantly creates surprises.

Vip.com's slogan is "a website specializing in sale." And its early positioning is actually a luxury product, the development is not smooth, then immediately change strategy to flash purchase way to do the two or three line brand tail cargo, the audience is mainly 234 line city 25 years old -35 years old white-collar consumer.

　　 Flash purchase That is the time limit sale. Vip.com regularly launches about 100 brands of goods on a regular basis, with a price limit of 1-5 discount on the original price.

Vip.com is mainly clothing, including beauty, leather, home, small appliances, mother and baby. According to public figures, there are nearly 8000 brands currently working with vip.com, of which more than 1100 brands have exclusive sales rights. Vip.com insiders say that the largest sales are mid-range products.

A garment manufacturer in Guangzhou told reporters, "actually, it is very easy to cooperate with vip.com. As long as you have a factory and have your own brand, you can find Internet agents or talk to them yourself. You see so many brands of vip.com, apart from a small number of genuine brands, have you heard of other brands? Have you seen them online? Most of them are miscellaneous cards.

This is why vip.com's audience is positioned in the 234 tier city. The head of the clothing manufacturer said that the users in the three or four tier cities knew less about brands, nor were they so particular about them. So on the contrary, the number of users in vip.com's first tier cities is relatively small.

"However," the clothing manufacturer responsible person said, "a lot of miscellaneous cards holding Taobao, vip.com online platform to do, really made a name."

The above vip.com insiders said, "at present, vip.com consumer complaints are mostly commodities, not genuine products, but vip.com is very strict in the examination of incoming commodities, which will enable suppliers to provide brand authorization documents. On the one hand, the relative guarantee of commodities is genuine, and on the other hand, they can clear their responsibilities.

As for exclusive selling rights, a senior person in the electricity industry believes that vip.com's exclusive sales brand is mostly not a first-line brand. "Famous brands are generally distributed on multiple platforms, vip.com is just one channel, no one will put eggs in one basket."

When the initial sale was done, because of the small number of users and small orders, vip.com was mostly contacted with the brand agents, and the goods could not be sold and the procurement cost was higher. Later, with the growth of the number of users, orders and cooperative brands, vip.com gradually grasped bargaining power and became more and more powerful. At the same time, when the purchase price was depressed, the remaining stocks could also be returned to the brand manufacturers, and the risk of inventory backlog was dropped.

Most users of vip.com have the same feeling. Vip.com returns more easily than other platforms, and the refund of postage is borne by vip.com. Aforementioned vip.com insiders told reporters that because of this, plus vip.com is limited to panic buying, goods can be changed less, so the return rate is higher than other electricity providers, around 20%.