Tianhong Shopping Malls Two Shareholders One By One, The Difference Is Beginning.

< p > although the company has entered the field of commercial real estate in recent years, expanding WeChat cooperation and strengthening online sales, it has achieved little success.

Analysts pointed out that the largest shareholder of Tianhong shopping malls, the second largest shareholder of Wulong Trading Co., Ltd., had a relatively high share holding ratio. As the performance of the Tianhong mall slowed down significantly, it did not rule out its continued investment in the related investment through reduction.

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< p > < strong > two large shareholder reduction < /strong > /p >

< p > Tianhong emporium announced in July 9th that Wulong Trading Co., Ltd. sold 31 million shares of Tianhong emporium to Tianhong shopping center's controlling shareholder in Shenzhen in July 7, 2014 through the agreement block trading method, accounting for 3.87% of the total share capital of the listed company, and the average reduction price was 9.61 yuan / share.

Unlike the bulk trading normally discounted pactions, the trading price of the two largest shareholders of Tianhong mall adopted the opening price of the day.

The announcement also showed that between July 10, 2013 and July 7, 2014, AVIC Shenzhen and its concerted action China Airlines investment increased 37 million 109 thousand and 120 shares of Tianhong emporium, accounting for 4.64% of the total shares of listed companies.

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< p > as the shareholder of Tianhong shopping center, the cooperation between Shenzhen and Wulong trade has been more than 30 years.

The shareholding ratio of the two party has been very close.

In April 3, 1984, Shenzhen Tianhong mall signed a joint venture "Tianhong mall" contract with the Wulong trading company (Hong Kong capital) to introduce foreign shareholders.

After the listing, China Aviation Shenzhen and Wulong trade respectively hold 39.52% and 38.75% shares of Tianhong mall.

With less than 100 billion yuan in investment capital, the market value of the rainbow store was over 7 billion 500 million yuan at the same time.

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< p > it is understood that Wulong Trading Co., Ltd. is a Invest-holding Company whose main business is external investment and management.

Huang Junkang is the actual controller of Wulong Trading Co., Ltd., Huang Junkang and his wife indirectly holding Lai Meng Peng Yuan International Group Co., Ltd., which owns the subsidiary companies such as Raymond real estate (Shenzhen) Co., Ltd., which are mainly engaged in real estate development business.

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Since the 2011 P, the changes in the macroeconomic and retail sectors have slowed the long and fast growth of the rainbow store.

Public information shows that in 2007 -2011, the net profit of the rainbow mall increased from 229 million yuan to 563 million yuan, and increased by 146% in the four years. However, since 2011, the rainbow mall has been caught in a vicious circle of "increasing profits without increasing profits". The 2011-2013 year operating income of the company is 13 billion 36 million yuan, 14 billion 377 million yuan and 16 billion 32 million yuan respectively, and the net profit is 563 million yuan, 566 million yuan and 570 million yuan. In the first quarter of 2014, the net profit of the company was even lower than that of the previous year.

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< p > < strong > "light assets" pformed into "developers" < /strong > /p >

< p > in the face of the impact of "a href=" http://www.91se91.com/news/index_c.asp "electricity supplier < /a > and the adjustment of retail trade, Tianhong mall is also adjusting its development mode.

One of the most important changes is to increase the proportion of private property.

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< p > at the beginning of the listing, the rapid expansion mode of "light assets" in Tianhong shopping mall was widely sought after by the capital market.

Guoxin Securities in May 2010, a research report on "Tianhong shopping malls: light assets innovative chain store" as the theme, that the light capital expansion mainly, can avoid the new project investment to bring huge fluctuations in performance.

However, under the impact of new comprehensive cost increases and new electricity providers, the "light assets" chain stores have been seriously affected.

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< p > the "test water" commercial real estate has become the choice of rainbow.

In November 2010, Tianhong shopping center took five plots, located in Xiamen, Suzhou, Nanchang, Ji'an and Shenzhen, mainly for commercial real estate projects and headquarters building.

Public information shows that Nanchang Jiuzhou Tianhong project is expected to invest 440 million yuan, Jiangxi Ji'an project investment total 429 million yuan, Xiamen exhibition north project investment 632 million yuan, headquarters building construction budget 660 million yuan.

In addition, the Tianhong mall in Xiangcheng, Suzhou, competing for 38 thousand and 600 square metres of land for building commercial projects.

According to sources, the site will build 5 commercial properties with a total area exceeding 300 thousand square meters.

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< p > "there are many cases of rapid growth of commercial enterprises by commercial real estate, but this mode requires strong brand resources and professional team operation."

Analysts pointed out that although the purchase of self owned property can reduce the risk of rents and other risks, but the real estate "just make profits" era has passed, large-scale investment in commercial real estate or exacerbate the performance of fluctuations, and self built property requirements for enterprises are also higher.

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< p > January 7, 2014, Tianhong emporium issued "Suzhou City Tianhong Real Estate Co., Ltd. entrusted the Changzhou Lemen Capital Property Co., Ltd. to carry out the comprehensive entrusted management of the Suzhou project" announcement, entrusted Changzhou lemon to carry out the comprehensive entrusted project management for Suzhou Xiangcheng project. The project management service fee includes the project entrusted management fee and the project property sales service charge, and the total paction volume is expected to be no more than 64 million 250 thousand yuan.

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< p > < strong > seeking "multivariate" difficult to change < a href= "http://www.91se91.com/news/index_c.asp >" business dilemma "/a < /strong > /p >

< p > in the commercial real estate development at the same time, < a href= "http://www.91se91.com/news/index_c.asp" > Tianhong shopping mall < /a > online business, store shopping center, convenience store and other aspects have been laid out, but at present the contribution to performance is limited.

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< p > September 2013, Tianhong mall joined Tencent's Micro life to create a rainbow application platform. This platform uploads goods, preferences and service information through the micro life of Tencent, allowing customers to get personalized information through subscriptions.

Affected by this news, Tianhong shopping malls two level market share price rose nearly 80% on the 11 trading day, once more than 14 yuan per share.

However, with the cooling of the concept, WeChat cooperation, "micro store" and other more products are implemented, such as displaying products, binding membership cards and other functions. In addition, the company's net profit grew slowly in 2013, and the company's stock price returned to around 9 yuan.

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< p > in addition, Tianhong mall actively promoted the pformation of existing entity stores to shopping centers in 2013.

In October 26, 2013, the first shopping center of Tianhong shopping center, Shenzhen Baoan Central District Tianhong shopping center, was fully opened. Besides, the preparations for the shopping center in Jiangxi and Zhejiang were also advancing.

In 2014, the Tianhong mall planned to "provide better goods and services from the customer's needs and promote the shopping center of the existing entity stores".

However, as a shopping mall model that was once regarded as a business innovation by retail department stores, because of the rapid development of commercial real estate in recent years, there are obvious signs of excess. There are 9 Mall phenomena on a road in a certain city of Guangdong.

Insiders said that the stock of Shenzhen shopping center reached 2 million 200 thousand square meters. In the next 3 years, Shenzhen shopping center will also increase significantly, and it is expected to reach about 3 million 500 thousand square meters in 2016.

In response, a middle-level personage in Tianhong mall said that there was a certain degree of "follow suit" in the department store companies' rush to build shopping centers.

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At the same time, expanding and running the convenience store business is also one of the key business plans of this year's P store.

Recently, the first Tianhong "micro Oh" convenience store began trial operation. Unlike traditional convenience stores, Tianhong "micro wow" also provides online shopping areas, and customers can use the tablet computers in the shop for shopping.

But in fact, the competition of convenience stores has been very intense.

There are many convenience store brands in Shenzhen. There are 7-11 traditional chain stores nationwide, including OK, convenience store, family, Shenzhen's local Barrison, Wan Dian Tong, Huarun convenience store's VanGO convenience store, and Mei Yi Jia, express passenger and so on.

The Chinese city convenience store index released by China Chain Store Association shows that every 3250 people in Shenzhen have a "convenience" store with a saturation of third.

It remains to be seen whether Shenzhen's Tianhong shopping mall is expanding its convenience store business.

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