Old Tailor Home Textiles: Expand The Concept Of "Whole Home"

The reporter came to the old tailor home textiles, where the workers are working on the newly developed product mattress this year. The old tailor home textile was founded in 2005. It started by producing four piece sets and other traditional products. In recent years, with the surge of similar enterprises, the pressure of market competition is bigger and bigger.

　　 Old Tailor For the first time, home textiles first put forward the concept of "overall home", providing customers with one-stop service from bedroom design to soft decoration. As a mattress for new products, enterprises have developed more than 10 kinds of latex, goose down, wool and so on.

In addition to mattresses, the company has also developed solid wood beds, bathrobes and curtains this year. Fabric art Accessories and other products. In the whole home exhibition hall of the old tailor, the reporter saw that the bedroom was arranged according to the style of leisure, children, English, Korean and so on, so that the bedclothes, wardrobe and small curtains and ornaments all passed the designer's ingenuity. One of the children's rooms named "little helmsman" is very chic.

With the overall home, customer Before decorating, you can see the final effect of your bedroom in advance, and the cost is simple and clear. Now the old tailor home textile 100 thousand square meter modern workshop will be completed by the end of the year, and the new exhibition hall will also take shape. The next step is to introduce the concept of the whole home to the big market.

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Consumers are favored by consumers because of their direct concessions to consumers. Especially in cities that occupy more than 80% of the middle and low consumption groups, price promotions are more effective and frequently tested.

Price promotions bring about a decline in the profits of manufacturers, usually not a decrease in the profits of retailers. He gives profits to some consumers, improves the willingness of consumers to buy, and achieves the purpose of expanding the consumption crowd to achieve the overall profit increase.

However, price promotion generally leads to price adjustment of competitors, which can easily turn into price war. For consumers, regular discount is easy to make consumers rely on it, thus forming a habit that they usually do not buy, not wait for price promotion activities. At the same time, a large price adjustment will also skew the price and quality of consumer goods, which is not conducive to the healthy growth of the brand.

Price promotion is a sharp sword. The person who uses the sword can attack the enemy effectively, one hit is fatal, and the person who can not use the sword can not only attack the enemy, but will hurt himself.

Therefore, price promotion is not a stab in the enemy, but a stab in itself. The key is to use the sword, and the two is to grasp the strength.

Direct discounts are the cash discounts given to consumers during or after the purchase.

The average person prefers cheap goods, especially the real cheapest found at the scene, which stimulates more than 90% of the customers, so that 70% or even more of the purchase decisions are made at the end of the day.