Hangzhou Lacks High Quality Commercial Complex.

< p > according to the survey report on retail industry released by World Bank Richard Ellis, at least in the market of Hangzhou, we can clearly see that the quality shops in the city centre are still a difficult situation, and the rents are rising year by year.

Hangzhou's retail market, supported by big data, still has considerable room for development.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > Hangzhou > /a > may not lack commercial complex > /strong > /p >

< p > < strong > but there must be a lack of high-quality commercial complex < /strong > /p >

< p > it should be said that the investigation report of World Bank Richard Wilson is quite different from our daily experience. Before that, the Hangzhou municipal government has just issued a stipulation on suspending the layout of commercial complex in the east of the city and the north of the city.

What causes the contrast between the two?

The answer given by CB Richard Ellis is that Hangzhou may not lack a commercial complex, but Hangzhou lacks a good commercial complex.

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< p > in statistics, supply and effective supply are two concepts.

Those low-level complexes that do not meet the needs of the market will eventually be adjusted.

Those high-quality complexes must be lacking.

This shortage can be verified from the hot spot of not finding a parking lot in the Mixc, Hangzhou during the holidays. It can also continue to decline from traditional department stores, while the turnover of regional quality complex has been confirmed repeatedly.

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< p > < strong > International < a href= > http://www.91se91.com/news/index_c.asp > fast fashion > /a > brand will strongly open shop > /strong > /p >

< p > in the eyes of CB Richard Ellis, the purchasing power of Hangzhou is obviously unequal to the effective supply volume of Hangzhou's high quality commercial complex.

This can be verified by comparison with a series of domestic cities.

In the main urban households' disposable income in the country, Hangzhou ranked seventh of the major cities in the country with a income of 39310 yuan, ranking eighth in terms of consumption per capita of 24833 yuan.

In the eyes of CB Richard Ellis, Hangzhou is a market with the leading consumption ability and large consumption capacity in the second tier cities. The attention of many international brands to Hangzhou is second to none in the second tier cities. Taking the penetration of international fast fashion brands (UNIQLO, ZARA, H&M, etc.) in the market as an example, the average value of Hangzhou is 0.40, second only to Shanghai, Beijing, Shenzhen, Wuhan, Chengdu and other cities, but the number of these brands in Hangzhou is only in the middle reaches.

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< p > the consumption ability of the Hangzhou people, including many brands of international fast fashion brands, actually has a strong opening shop in Hangzhou or increasing the demand of stores. However, the supply volume of Hangzhou's high-quality commercial complex is far from enough to meet their needs.

In the stock of quality retail property in major cities in the country, as of the second quarter of this year, Hangzhou ranked the final 1 million square meters, and the stock in the top ranked cities of Beijing, Shanghai, Shenyang and Chengdu were all above 4 million 500 thousand square meters.

And looking far ahead, even by 2016, the stock of high-quality retail property in Hangzhou is less than 2 million square meters, ranking still behind.

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< p > < strong > high quality < a href= > http://www.91se91.com/news/index_c.asp > > retail property "/a >" a shop is difficult to find < /strong > < /p >.

< p > at the same time, the number of retail projects in the main cities of the country is more than 100 thousand square meters. As of the two quarter of this year, Hangzhou ranked second in all cities with 2 items, only 1 above Nanjing, far behind Beijing, 18 in Shenyang, 16 in Shanghai, 12 in Wuhan and Chengdu, or less than 5 in Ningbo.

Even by the end of 2016, Hangzhou ranked the countdown third of the main cities in the country with only 6 100 thousand square meters of retail property. At that time, Shanghai had 31, Chengdu even surpassed Beijing, reached 28, Shenyang and Wuhan each had 23 and 21, Ningbo also had 8.

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Less than P, the supply of Hangzhou's high-quality retail property has been in a difficult situation for a long time. The vacancy rate of high-quality retail property is around 1.1%. In the second quarter of this year, the vacancy rate increased slightly to 0.6% in the second quarter of this year, reaching 1.7%.

And this increased vacancy rate is still the last in major cities across the country.

Like Wuxi and Shenyang, the vacancy rate is close to 20%, and Beijing, Shenzhen and Nanjing are all around 10%.

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< p > it is this imbalance between supply and demand that directly leads to the result that the rental of Hangzhou's high-quality retail property has been rising. As of the second quarter, the rental price of Hangzhou is 37.2 yuan / day / square meter, ranking fourth in the major cities of the country, which is only lower than that of Shanghai, Beijing and Guangzhou, or even higher than that of Shenzhen, where the total economic volume is far above itself.

In the past three years, Hangzhou has also ranked third of the major cities in the country with a cumulative real growth rate of 20.9%, second only to Beijing and Suzhou, or even higher than Shanghai.

This is why, on the other hand, many brands are sharpening their heads to come to Hangzhou layout, while shouting "really expensive" reasons.

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< p > according to the analysis report based on big data, if there is enough capital, and at the same time has a good operation team, with the consumption ability of Hangzhou, Hangzhou's high-quality retail property will have considerable room for further development.

As some friends have said, if you have the opportunity to visit the commercial complexes like IFC and APM in Shanghai, and then visit Hangzhou's commercial complex, there is a sense of indifference, and this is the gap.

In other retailers, the retail industry is so unbearable in the face of electricity providers. An important reason is that they have not experienced a sense of experience, or that their brands and grades are not enough, so that they are completely nibbled at the relatively low level of consumption.

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