Street Mall Or Become The Inevitable Way Of Transformation Of Shopping Mall

Last week, a new commercial form - Street Mall appeared in the Chongqing market. For this reason, market watchers believe that street Mal may become the "inevitable road" for the transformation of traditional shopping centers.

　　 Mall, the first street in Chongqing

What is street Mall? In simple terms, traditional shopping centers usually have four to five floors (excluding garage), and all shops are clustered on one or two floors. And Mall Street will be highly clustered shops divided into a number of group shops or independent shops, each shop only about 2 floors, the use of various shops between the shape of the streets, the formation of external Street polymerization business form. At present, the successful commercial Mall cases in Shenzhen are COCOPARK, welcome to the coast and so on. In Chongqing, who first launched the Jinyu times center of street Mall, the relevant person in charge said that the commercial planning for the 7 million square meters of Jinyu times center was originally designed as an inner street traditional shopping center. However, with the outbreak of a large number of concentrated businesses and the impact of the electric providers, they believed that it was not feasible to build a centralized shopping center again. After repeated research, Jinyu product development team decided to change the original centralized street type Shopping Mall to street Mall.

According to the design after the change, the central street Mall in Jinyu times is divided into three horizontal two vertical independent open blocks, and each block is planned to be 11 commercial Mall corresponding to each other. More importantly, the original five floors of shops on the ground have been changed to open commercial Mall with only 2 floors.

　　 tradition Shopping Mall Transformation is imperative

Chen Zhengbin, vice president of Jiayu International Business Investment Co., Ltd., an investment expert who frequently pays attention to commercial real estate, said that in recent years, big developers have launched Shopping Mall, like Chongqing, where nearly 50 shopping centers have been opened in recent years. Taking a shopping mall between the new memorial archway and the Zhao Mu Shan as an example, after the opening of the shopping center last year, its main store has always been in a slack business, but its businesses in the vicinity of the lake are full of popularity because of their strong sense of experience. "The transformation of traditional shopping centers is imperative."

Reporters learned that the world-renowned accounting firm Pu Fa Yong road has released a set of data: from 1995 to 2005, the United States built more than 2300 Shopping Mall, but 2005 to 2013, it killed more than 800.

　　 Chen Zheng bin Said: "the Shopping Mall phenomenon will soon be staged in China. At present, a large number of shopping centers in North China and Guangzhou Shenzhen first tier cities have shown a decline."

　　 Street Mall The form is more open and flexible.

Jin Yu real estate official said, street Mall will make full use of street scenery, vegetation and so on, to create a more comfortable ecological environment, and truly realize shopping in the park. From the perspective of shops investment, the street Mall is also very different from the traditional Shopping Mall.

First, the design of street Mall pays more attention to experience and interaction. Shopping Mall can not fully satisfy the needs of future transformation due to its grid design and interior street space.

Secondly, street Mall is more conducive to revitalizing business. If you go to the Shopping Mall to see a movie, if the store closes late, consumers can only go out from the garage or gate of the two floor garage. Street Mall is relatively independent, and will play a better promotional role for experiential commerce.

"Street Mall will become a new commercial form that can withstand the impact of the electricity supplier after the traditional Shopping Mall." Chen Zhengbin also suggested that a large number of shopping centers should be considered: are we going to make beautiful buildings or can we really meet the needs of residents?