Beijing Shun Mei Clothing To Participate In The 2014 (Third) China Finance Summit

Here world clothing shoes The Xiaobian of the hat net introduces us to the 2014 (third) China finance summit.

Recently, the financial and ideological meeting, which was jointly built by many financial and mass media in China, was held in Beijing on the 2014 (third) China finance summit. The theme of the summit is "glory and dream". As a representative of the excellent clothing industry, Shun Mei attended the summit and won the "2014 industry's most influential brand" at the third financial summit's ceremony. Ms. Xue Baojin, general manager of Shun Mei clothing, won the title of "the most influential figure in the 2014 industry".

As a member of the China Quality Inspection Association, the Beijing Shun Mei fashion Limited by Share Ltd was founded in 1985 by the Shunyi District government of Beijing and the United States of Singapore. Spin The first joint venture of garments established in Beijing is a symbol enterprise of regional economic reform and opening up. It is the leading enterprise of Western clothing industry in the region.

With its famous brand, excellent design, exquisite technology, professional production, excellent quality, sincere credit and excellent service, Shun Mei has won wide market acclaim. In the year of 2013, Shun Mei has won the "2013 China brand culture influence 500 strong", "2013 Beijing's most cultural and creative ten fashion brands", "2013 Beijing honest business undertaking enterprise", "2013 China Financial Summit" best corporate brand image award "and" the most business elite welcome clothing brand "," 2013 China public welfare award collective Award "and other important awards. "2004 - 2013 hot brand 10th anniversary special honor (business contribution award)", "2013 fashion capital of Beijing" hot clothing brand (men's suit) trophy.

In 2014, Shun Mei was awarded the "ZOJE Tenth China clothing brand annual award Quality Award nomination Award", and even more honored is that it recently won the "2014 industry's most influential brand" at the 2014 Third China finance summit. Ms. Xue Baojin, general manager of Shun Mei clothing, won the title of "the most influential figure in 2014 industries".

After 29 years of development, Shun Mei has been constantly pursuing innovation. Even under the influence of the financial environment, Shun Mei has been sticking to its own rhythm and persisting in its original dream. But in terms of marketing mode, Shun Mei has also made changes. Now it has been committed to promoting the transformation of the company to the brand. In the impression of many people, Shun Mei is an enterprise founded on foreign trade. Indeed, the initial development mode of the United States was mainly from foreign trade, and the export share accounted for 70%. Its products were mainly exported to Japan, Australia, the United States, Southeast Asia, Europe and South America. Among them, Japan is the largest trading partner of the United States, and many famous businesses have established long-term trade and technical cooperation with Shun Mei, for example, MITSUBISHI and Chori have production lines in the United States. But in recent years, the United States has been making great efforts to transform itself, paying attention to the balance between foreign trade market and domestic market, and put forward the transformation from "foreign trade production and processing" to "domestic brand management". The proportion of domestic sales in Shun Mei has increased from 30% to 60% now.

The product of Shun Mei brand is, of course, based on a corporate culture. We hope to make the product and market well, and reflect the value in the aspects of product quality and style design. From product design to production to retail, there will be a long supply chain. We must ensure that every link can be effectively controlled and maintain the stability of product quality. In line with the transformation of the company, Shun Mei has increased the R & D efforts of its own products, upgraded the original design room into a product R & D center, and the R & D team of the United States has been divided into 4 working groups, namely, the formal dress group, leisure group, accessories group and plane group. This detailed integration makes the product design of Shun Mei more clear, more scientific and more effective in satisfying the consumers in the United States. After the completion of the new R & D center, its functions are more perfect, and R & D has also become a very important part of the company's entire supply chain. In terms of product style, Shun Mei has also begun to make some changes. It has absorbed some popular elements abroad, and has integrated itself with the understanding of the Chinese market, so as to create its own product style.

In addition, while focusing on product, Shun Mei is also actively fulfilling its social responsibilities, which is inseparable from the unique corporate culture. Corporate philosophy is still guided by social responsibility, and this responsibility has always been regarded as the corporate culture of the company. In 1996, when sun Mei founded a hope primary school in Jingxing County, Hebei, when the flood washed away a school in Hebei, we began to mobilize the enthusiasm of employees, donate money for employees to buy moon cakes, and set up the hope elementary school, which has 300 children every year. From the beginning of hope primary school to the present, we send people every year, sending stationery, scholarships, children's Day gifts, etc., like this for more than ten years. In this regard, I hope you can also give up your love and donate for the hope primary school. We should not only love but also have a sense of social responsibility, and constantly strengthen the environmental protection and ecological concept.

In the aspect of public welfare, we should give priority to love. But love is not only a charity mentality, but also a social responsibility. This social responsibility includes the enthusiasm for charity, the protection of the environment and the maintenance of the ecosystem. And this love is mainly about the better society and better environment we can create, which can repay employees and repay the society. Just like in the near future, China joined the China led by the Ministry of civil affairs and jointly organized by the China Textile Industry Federation. Brand clothing The first collective activity of enterprises is the "zero abandonment of old clothes" activities. Calling on the public to donate waste clothes, all the clothes obtained will be sorted by charitable organizations such as the China Youth Development Foundation, orchid grass Arts Fund and so on. The clothes that meet the standards of safety and hygiene will be used in charity projects such as the "Western warmth program" to help more people in the community. Clothes that do not meet the relevant standards will be used as raw materials for the study of regenerative processing technology.