Home Textile Marketing Experts Teach You To Break The Off-Season Marketing Dilemma.

< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > fans economy < /a > let off-season not light > /strong > /p >

< p > first of all, the key to keeping the off-season is to develop the fans economy.

The reason for the low season is that there is no long-term concern for fans or frequent members.

If there are 10 thousand fans and 1000 regular customers, we can aim at these fans to carry out targeted marketing or pre-sale in the off-season.

Just imagine, if 1000 users are concerned about the WeChat public number of the enterprise, the enterprise will bring out a product to give feedback to the followers. If you send a screenshot, you can send a gift or enjoy a certain discount, which will quickly activate the purchase frequency of fans.

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< p > secondly, the key to developing fans is to make good network platform.

The company should build a marketing micro-blog or WeChat, such as taking out a special sale every day to attract fans' attention, and create products related to users' valuable content.

These contents can help users select home textile products, or teach them home textiles washing or common sense, so that both the update frequency of the platform and the value output can be guaranteed.

Then let your Taobao store, official website, micro-blog, WeChat interact with each other and drain each other.

In this way, users can not only purchase products at Taobao stores, but also directly subscribe to micro-blog's private letters and WeChat's voice ordering.

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"P > again, the key to the good product of the new media is to do a good job in the brand system.

We need to sort out the selling points of the brand, that is, to touch the interests of customers, then form the core value of the brand, define the brand positioning, and even create a catchy slogan and brand story.

Using these contents to influence customers in a comprehensive way, allowing them to buy products through the new media platform, at the same time, it also plays a good role in promoting traditional sales channels.

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< p > do the above, when you have enough fans or old customers resources, you can develop social media marketing or circle marketing through them in the off-season.

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< p > < strong > > four strokes break away from the season trap < /strong > < /p >

< p > to get rid of the trouble of < a href= "http://www.91se91.com/news/index_c.asp > > off-season < /a >, four measures can be considered: < /p >

< p > first, take the pre-sale mode in the off-season.

In the off-season, both physical store marketing and Internet marketing can promote winter trend products at a relatively favorable price or deal with backlog products.

This is to compete for the peak season market of competitors through poor sales time.

This requires domestic textile enterprises to enhance their R & D capability and compete with competitors to launch new home textiles products. Of course, some classic products should also be sold in the peak season to prevent customers from being divided into customers in the busy season.

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< p > Second, adopt the method of business alliance to mine related customers.

For example, cooperate with wedding supplies, wedding photography and other agencies, accurately capture the target customer information, communicate with each other, and carry out precision marketing.

As long as we provide certain value service or preferential treatment for young men and women who are ready to marry, this part of consumers may win over.

In essence, this is a terminal intercept for target consumers.

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< p > Third, expand enterprise group buying market.

Consumers' mentality of conformity is very strong. As long as several enterprises are mobilized, they will bring more consumers and even group buying scale.

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< p > Fourth, developing customized business.

In addition to recommending relevant product solutions according to consumer preferences and room decoration styles, it can also customize names, photos and other commemorative patterns according to the needs of consumers. This has enough room to play.

However, we should shorten the customization cycle as much as possible and satisfy the customers.

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< p > < strong > the off-season market, < a href= "http://www.91se91.com/news/index_c.asp" > busy season < /a > do sales < /strong > /p >

< p > the main consumer groups in the home textile market are women. The consumption concept of women is biased. They are sensitive to color, graphics, cloth and details. Once they establish a good impression on a certain home textile brand, their loyalty index to this brand will also become very high and will not be easily changed.

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Less than P, the lack of insight and lack of brand building and output is rigorous and patient. It is a wrong idea to use fluctuating marketing track as a pretext for weak performance, because no matter which market or brand is always fluctuating, especially in today's mainstream of "network survival".

There is an old saying in the marketing field that "doing business in the off-season and selling in the busy season" is a fruitful marketing strategy for the traditional sales season.

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< p > the emerging marketing means of Internet and mobile Internet are becoming mainstream. However, whether traditional or new marketing means, brand, quality and service are the three basic principles of communication and communication between enterprises and customers.

The market space of home textile products is very large. Every family needs and has many sets of storage needs. Its design style is also changing.

Enterprises should first identify and identify differentiated brand positioning and consumer positioning, and determine their own design style.

In the era of emphasizing individuality and self value realization, it is not difficult to define its own differentiated design style. The key is to have a unique and distinctive personality, rather than blindly follow it.

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< p > a unique and distinctive store can make people stop and generate curiosity. A classic slogan can impress people and enter the hearts of customers. An advertising image with originality and strong visual impact can make people feel shocked and moved. The unique details of a product can make people feel enamored. The smiling faces and detailed suggestions of a guide can make people feel close.

Home textile products are not high-tech products, but their innovative designs still have great potential to be excavated. How to make customers feel more comfortable and convenient is the primary innovation.

For example, how to make the replacement and cleaning of sheets and quilt is more convenient and quick, or design a special equipment for drying household textiles, and so on.

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< p > "there is no weak market, only weak products and brands", because the market is fair to all brands, and the only one who defeats himself is the market.

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