Cracking The Silk Soup And Gale: Five Ways To Expand The Scale

< p > it is understood that a dozen or so mobile phone team has been built.

Gale believes that big data will show more in the future.

"I think in the next one or two or three years, the use of big data in mobile terminals may lead to industry change.

For example, now we have a physical store, online and offline membership system is different, but we will not promote online member line buying, just want to see if offline stores can grow up themselves.

We installed a device that automatically matches your cell phone number when you come in and knows what you bought before.

These applications will play a greater role in many future landing scenarios. "

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< p > July 10th, at the "a href=" http://sjfzxm.com/news/index_z.asp "2014" /a "brand electricity supplier (Haishu) summit, Tang Dafeng, the founder of the rip and silk company, said in a media interview that the future will break down in the mobile terminal, sub brand and multi-channel, and will open shop next time at the right time, while the high-end brand is also in operation.

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< p > < strong > mobile sales continue to force sales accounted for 59%, < /strong > /p >

Tang Dafeng, the founder of P, said that last year, the accounts for mobile phone pactions were still around 30%, and UV and trading volume rose very fast this year. Tmall mobile activities in the 626 activities were high, accounting for 59%.

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< p > it is understood that a dozen or so mobile phone team has been built.

Gale believes that big data will show more in the future.

"I think in the next one or two or three years, the use of big data in mobile terminals may lead to industry change.

For example, now we have a physical store, online and offline membership system is different, but we will not promote online member line buying, just want to see if offline stores can grow up themselves.

We installed a device that automatically matches your cell phone number when you come in and knows what you bought before.

These applications will play a greater role in many future landing scenes. "

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< p > < strong > the net profit after tax is only 5% to 8%. In the future, it will be opened again /strong < /p >

< p > Tang Dafeng told the billion state power network that the products sold online are very competitive. Without publicity and promotion, they can make the top three of the whole floor, so it is not a particular worry to do physical stores in the future.

"After that, we will open the line and shop, but we have to choose the right time. The right time is a strong desire for both sides. For example, the heads of Shoppingmall and we all want to push ahead."

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< p > in addition, Tang Feng also revealed that the growth rate of offline stores is much lower than that of online, and the net profit is far below the line. In the future, if we want to open the line, we must learn from each other online and offline.

"It is really true that offline operation and online operation are different. To really connect them well, there are some people who need to go online or offline, or offline personnel to train online for a while and then go offline."

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< p > < strong > sub brand to the team to do ten billion is their business. < /strong > /p >

< p > Tang Dafeng predicted at the 2014 brand e-commerce (Haishu) summit that the future clothing brand will be a plateau formed by mountain peaks rather than a single peak.

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< p > for this, Tang Feng said that she likes the situation of letting flowers bloom, and the sub brand has been doing it.

And the sub brands should be created by team rather than herself.

"At this time, the sub brand should not be done by me and Xiaofeng (another founder of the company). I think my ability is here. I am in the same state."

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< p > Tang Feng revealed that in order to encourage the team, the company shares its employees very generously.

"Our children are all millions of millionaires, so hurry to our home and let them go. Our families who are basically two years old will have shares as long as they can become backbone. We are quite generous in this respect, and achieving ten billion is their business."

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< p > < strong > whenever possible, try more channels < /strong > /p >

< p > Tang Dafeng said that there is a strong desire to try to sell more channels, but there is no suitable platform at present.

"As long as a platform can gather customers together, it will soon rush over, and it is a pity that there are few such platforms.

Whether in the form of APP or in other forms, I particularly expect such channels to emerge. "

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< p > Tang Dafeng believes that there are four standards for a suitable platform. Apart from gathering passengers, it must be suitable for customers, and directly face end customers rather than middlemen, and then there are successful cases.

"Malaysia and Singapore have begun to have such a platform, and Taiwan has, but the exchange rate problem has not been solved. Whenever there is a chance to do it, we will go in and try it."

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< p > < strong > the time to explore high-end brands is < /strong > < /p >.

< p > the price of single products for summer break is mostly between 250 yuan and 270 yuan, and the price of autumn winter clothing is between 370 yuan and 450 yuan.

In February this year, Lian Chan, the high-end brand of women's clothing, was launched in the silk and silk market. The price range of lotus was 1000 yuan to 2000 yuan.

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Zhao Yingguang, founder of P, predicts that the low end market attaches great importance to the price, and the high-end market attaches great importance to the experience, all of which are dominated by offline markets, while the mainstream of the online market should be the market of the middle and high-end brands.

In response to this, Tang Feng also agreed that one of the most important reasons for the rise of Internet brands is the high cost performance and the high priced products are hard to sell.

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< p > "how does the supermarket subvert the street store? Because it has many varieties, it can choose independently, it is very cheap.

How does IKEA subvert the home industry? It is also because of its good performance price ratio and great design.

The Internet brand can achieve all the achievements that the brand has been able to achieve for a long time, that is, he has the price of the people, and the quality is not bad.

So pricing does not mean that I deliberately set low, I also want to set high, but in the Internet price system is like this.

Tang Dafeng said.

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< p > but Tang Dafeng believes that with the development of e-commerce, it can now carry more high-end products and brands.

For the time being, Lian can probably not bring a lot of sales, but this is a very meaningful exploration and attempt.

Before that, there was not a strong brand of designer style in this price range.

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