Yang Donghui: Consumption Must Be Scientific, Brand Should Be Personality.

< p > today, I am very pleased to attend this meeting, and I am very excited.

How can I say? Because I was busy with other things some time ago, and when I returned from the end of 2011 as a consultant, I was given a job called the director of the Committee on energy conservation and emission reduction and comprehensive utilization of resources.

The character of my character is to take a stick hammer seriously, so he did this thing seriously.

After two years, the basic path has been opened, and has already been rolled out.

It should be said that we recognized in the industry.

Now we can let them go.

In other words, there should be more time this year to participate in the activities of the home textile association.

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Mr. P told me two months before the event.

There was a conflict with my other activity time, but I was happy to take part in this activity.

President Zhao has criticized me for not caring enough about home textiles.

Today, I encountered so many business executives and friends, many people criticized me, including Haimen's director of the river, said I haven't been to Haimen in three years.

It's mainly a matter of time.

So here I would like to sincerely accept your criticisms.

I have feelings for the industry, and I am also very sentimental in many places and enterprises. When time permits, I will care more about our industry and enterprises, and go to some places to have a look.

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< p > to be particularly excited, at 11:30 today, I saw two more people to speak. I said to Xiao Hong, is it OK? Can we go on? Xiao Hong said, go ahead.

At that time, I was worried that it was already 12 o'clock, and there would be very few people at such a conference.

I will finish my meeting at 12:30 today. I'll look back. The seats are still full behind.

Therefore, I feel that our home textile association, our annual meeting of the special committee, is well received by our enterprises.

This is the change of home textile industry association in recent years.

Under the leadership of president Zhao Hua, we have done a lot of concrete work.

I think the work of building the pavilion is the most difficult.

Building a balcony is easy, that is, I built a balcony in the first ten years, but how to build a pavilion on the balcony is very difficult.

It is difficult, artistic and risky.

In this regard, I would like to thank the Secretariat headed by Chairman Zhao Hua and the contribution of various enterprises to home textiles, which I think is very remarkable.

So I am very excited. This is a big change in the textile industry in recent years.

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< p > I just talked about the concept of scientific consumption.

Although we have mentioned and publicized it in the past, it is not enough.

Now we drop it on the spot and do it concretely, not just towels. Our bedclothes also need to do this work.

Scientific consumption and guiding consumption should be an important task in our home textile industry.

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Besides, P has just talked about statistics.

Now, the National Bureau of statistics has listed the catalogue.

At that time, I said these data, and the leaders of the association were also recognized.

Many more scientific and better statistics also need support from various enterprises.

I see that our white paper is very well written, but there are some data that are not necessarily accurate and need further approval.

So we need to work together in this statistics.

Although the National Bureau of statistics lists the items of home textiles, it is not enough. Only 1900 of Enterprises above designated size are far from enough. I know more than that.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Yang Donghui < /a >: there are still some problems in the classification of Statistics Bureau.

Zhao Hua told me yesterday that "13th Five-Year plan" let me help with it.

This is a foundation.

We are very important to do with the Fashion Institute.

On the one hand, our home textile industry advocates scientific consumption. On the other hand, we should also point out that the industry should develop rationally.

How to do this rational development? Now that the textile industry has been restructured, the popular saying is shuffling.

Many small businesses are now concentrating on larger enterprises.

Can we learn and learn from home textiles? Our average profit margin last year was 5.5 in the whole industry, and only 30% in Enterprises above 5.5, less than 31%.

Their average profit is 8%.

Enterprises with an average profit margin of more than 8% account for only 7% of our industry.

Their average profit margin is 15%.

That is to say, our enterprises are constantly dividing up and constantly shuffling the cards, and these data are very clear.

The enterprises we are in here are the dominant enterprises in our home textile industry, especially the bedding enterprises. In such a changing process, how our enterprises can win the market and get a better and faster development is also a topic for us to study.

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< p > this morning, these "a href=" http://www.91se91.com/news/index_c.asp "lecture" /a "is actually a public opinion preparation for our next development.

The content is very good and attractive, so everyone is willing to listen.

Xie Huihui said he didn't want to leave for a minute. I agree with that.

This shows that this conference is very important to us and is what we need.

How to get more shares in the process of enterprise shuffling and differentiation is crucial.

In this regard, I also hope that our enterprises here should strengthen market analysis, seize opportunities and seize opportunities.

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< p > we also talked about product personalization.

Xue said our home textile is not as strong as clothing.

This is indeed the case.

Because clothes are worn on hundreds of millions of people, they are different in shape, age and height.

But our home textiles, especially the bedding products, are not without characteristics and have no personalization.

It depends on how we capture and how to do it.

In the morning, I want to do "small", I think it is actually to make our personalization and specialization, and to play our own personalized brand.

For example, the brand like Goldlion, "Goldlion, men's world", but Goldlion also develops women's Kun bags and belts, but what he emphasizes is just a "man's world".

So we say small is to play a brand, emphasizing brand personalization.

How to do it is not around this one.

Our home textiles have many characteristics.

For example, fuanna, "art home textiles", as soon as we see it is fuanna.

Our southern "a href=" http://www.91se91.com/news/index_c.asp "bedding ornament" /a, wedding experts, but your wedding experts, the interpretation of wedding products is not enough.

Because now 80, 90 after the interpretation of the concept of wedding is different.

You have to write something to publicize.

For example, the "cool expert" of Ziyang did not have a good publicity.

Many products have a lot of personalized things.

How do you interpret it? This is also a problem that our company should consider.

To be small is to make special features.

How to develop your characteristics and how to rely on your little tension? This is a very important issue.

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"P", our annual conference of the bed products Specialized Committee has shown us a great and high expectation for the work of our association and the development of our industry.

How can we make our home textile industry and bed products industry better under the leadership of the chairman of the special committee of bedding products?

Many of our bedding enterprises, as I know, seem to have missed many of them.

Many enterprises are extended enterprises and have made several brands.

I don't know whether or not I have come, so I suddenly thought of their brand personalization.

For example, some of our bedding enterprises do auspicious patterns.

Now send people to auspiciousness, wedding wedding auspicious, this is very distinctive.

What exactly does the brand do? I think it's a very good subject.

Mining subjects is very important.

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P did not want to talk about anything, nor did he prepare for it.

Here, let's leave more time for president Zhao Hua to conclude.

Thank you! The above is from Yang Donghui's speech at the 2014 bed special committee meeting. < /p >