Domestic Textile Industry Is In Urgent Need Of Legal Norms.

< p > < strong > < < a href= > http://www.91se91.com/news/index_c.asp > > WeChat gate < /a > Event playback > /strong > /p >

< p > the event originated from a "3.15 false news".

In 2014, after 3.15 international consumer rights and interests, the WeChat public platform of Luo Lai home textile, "Luo Lai home textile platform, Wenling Luo Lai home textile, Tianjin Luo Lai home textile" and fuanna's WeChat public platform, "Changning fuanna", made use of the atmosphere of consumers' high concern for product quality. From March 17th to March 18th, the news about unqualified home textile products was released. "3.15 home textile unqualified brands, see if your bed is qualified," criticize Meng Jie home textiles and attract consumers' attention.

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< p > and after many verification, the content of the news is purely fictitious.

According to the survey, the "news" head was "red net Changsha March 15th", but red net did not issue similar news at that time. It only published similar news in September 16, 2013, but the news has been deleted because of the false report.

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< p > May 5th, Meng Jie home textile held a press conference calling for an apology from home textiles and Fu Anna's home textiles.

After hearing news from Roley home textiles, he actively communicated with Meng Jie home textiles, and the two sides reached a settlement. Jiang Tianwu, chairman of Meng Jie home textile company, also said he wanted to "relax matters," and shook hands with Roley.

But fuanna not only did not apologize, but also claimed that the behavior of "Changning fuanna" was not directly related to fuanna, and that it meant smearing the dream and calling on the media to prosecute the dream home textiles.

In May 27th, Meng Jie convened a news conference again, saying that he would not stir up trouble, nor was afraid of anything. For example, fuanna took the lead in making the countercharge full of fuanna.

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< p > < strong > the home textile industry is chaotic, /strong > < /p >.

< p > < < a href= > http://www.91se91.com/news/index_c.asp > > fuanna < /a > claiming that the behavior of Changning fuanna is not directly related to it.

Some analysts say that there are two possibilities for "Changning Anna": one is the distributor of fuanna and the other is "Shanzhai".

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< p > producer Hong Shibin believes that if it is the first case, the headquarters should be responsible for the supervision and management of the distributors. The distributor will have the behavior of disrupting the market order and damage the reputation of other companies. Fuanna has the obligation to undertake corresponding legal responsibilities for Changning fuanna. If there are second situations, fuanna should actively provide the Tencent with corresponding evidence and send a letter to the Tencent to delete the micro signal.

If the Tencent does not delete the micro signal after receipt of its evidence, Tencent should bear the corresponding responsibility instead of the dream home textile.

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< p > in Hong Shibin's view, no matter what the situation is, it is Fuan's own problem. Its urgent task is to "clean up the door" instead of "beating it up".

However, since 2010, the company image of fuanna has not been satisfactory.

From the media coverage, negative news continues.

On the other hand, Fuan has always used "anti repulsion" means to "respond". It seems that the right attitude and the right to retain all relevant laws for redress are in fact "beating the child", blurring the situation and weakening responsibility.

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< p > in fact, the situation of "three pillars" and "Three Kingdoms" has long existed in the home textile industry.

As early as in September 2009, in the "GOOGLE" Chinese search "fuanna" and other home textile brand keywords, the search results will appear "buy fuanna, to LOVO", thus consumers enter the website ownership belongs to the Luo Lai home textile e-commerce website, such behavior is called "steal chain".

At the same time, there are 13 home textile brands, such as Meng Jie and many other people, who are also torn by chain theft.

In 2010, fuanna proposed the prosecution of Roley's home textiles.

In February 2012, the court of Haidian formally issued a verdict, announcing that fuanna won the lawsuit.

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< p > < strong > Home Textile Ecology needs a href= "http://www.91se91.com/news/index_c.asp" > law < /a > Maintenance < /strong > /p >.

< p > as the saying goes, do not impose on others what you do not want.

As the three leading enterprises in the home textile industry, whether it is Luo Lai home textile, fuanna, or Meng Jie home textile, they all regard their brand image as life, and do not want their brand image to be damaged. Why do they often suffer from the loss of human interests? < /p >

< p > marketing expert Shen Wenjian analysis said that in recent years, the development momentum of the Internet, especially the development speed of the mobile Internet, has rapidly generated a series of new windows and platforms that can be launched and promoted by enterprises such as micro-blog, WeChat, mobile QQ and APP client.

However, due to the lack of corresponding legal supervision of these new platforms, they have quickly become a hotbed for a few enterprises to implement "unfair competition" or even "vicious competition".

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< p > in fact, this "opportunistic and irregular" enterprise competition behavior, no matter in the traditional economic era or in the Internet economic era, can not be long lasting, nor will it really help enterprises to enhance market share and brand influence.

Instead, it will lead the development and competition of enterprises astray, and even face legal sanction.

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"P" brand expert Xu Yi Qiang said that in the current market environment with major changes in the Internet, China's home textile industry needs more temporary solutions.

He called for the introduction of relevant laws and industry norms as soon as possible, strengthening supervision and cracking down on unfair competition.

Otherwise, it can only be "good scar, forget the pain". Unfair competition among enterprises has not only hindered the orderly development of China's home textile industry, but also ultimately damaged the interests of consumers.

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