Shanghai "Gold Jewelry Retail Store Operation Service Specification" Formally Implemented

< p > here, the world is < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/".

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< p > 2013, only the sales volume of the member enterprises of the Shanghai Gold Jewelry Industry Association reached 60 billion yuan, and the gold jewelry industry became a new consumption growth point in Shanghai.

At the same time, the industry is also in urgent need of an industry standard to regulate the operation of the industry.

When you buy jewelry that is expensive and contains jewelry identification book, you may not know that this appraisal is probably bought by a businessman for 10 yuan. A price ring is known as a "natural jadeite" ring, and its material may be grapevine.

Such shopping experience is not a case in jewelry consumption.

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< p > 2013, only the sales volume of the member enterprises of the Shanghai Gold Jewelry Industry Association reached 60 billion yuan, and the gold jewelry industry became a new consumption growth point in Shanghai.

At the same time, the industry is also in urgent need of an industry standard to regulate the operation of the industry.

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< p > since July 1st, as the first local standard of gold jewelry management service in Shanghai, the regulations on the operation and service of gold and jewellery retail stores have been formally implemented.

The introduction of the "specification" is a step forward for Shanghai's gold and jewelry industry to strengthen management, standardize operation and improve its service level. It is also an important measure for Shanghai to create "international gold jewelry business functional area".

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< p > < strong > a mixture of fish and grass makes it difficult to distinguish between true and false < /strong > /p >

< p > in recent years, diamonds, jewelry, jadeite and so on have become new consumption hot spots, but at the same time, the industry is also the hardest hit area of consumer complaints.

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< p > recently visited part of the Shanghai a href= "http://www.91se91.com/news/index_s.asp" > gold jewelry market < /a >. It was found that there is a lot of confusion between the real and the fake: in a jewelry market, the jewelry sold by the shop is generally without any label, and there is no description of goods, no quality, quality grade, etc., and its product inspection certificate, product standard number and so on are not marked. Some businessmen will use synthetic jewels to imitate similar natural jewels: in front of a booth, they can see a lot of jewelery marked as crystal, but an old wizard who goes with them says that the business is using synthetic crystal as a natural crystal.

In a jewelry City, for 3000 yuan to sell a ruby ring, the businessman repeatedly said that the ring material is natural ruby, but the old master said, in fact, this is a common garnet, in the face of the old master's query, businesses had to change the garnet.

Some businessmen sell agate bracelets, Lantian jade bracelets, Yunnan jade jade pendants at a price of 50-300 yuan, but they are all fake.

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< p > in many jewellery stores, such names as "Yu Shiyu Bracelet", "Red Stone Bracelet", "Yunnan jade" and other non-standard names have been seen. Some names are not standardized, and there are non-standard names such as "Burma jade jade" and "Burma jade".

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< p > < strong > the lack of standard has become the shackles of industry development < /strong > /p >

< p > in recent years, consumption of gold and jewellery has increased rapidly in China.

According to data released by China Gold Association (CGA), China's gold consumption reached 322.99 tonnes in the first quarter of 2014, an increase of 0.8% over the same period, of which 232.53 of gold and jewellery consumption was 232.53 tons, an increase of 30.2% over the same period last year.

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< p > in the face of the huge market demand, the market chaos caused by the gold jewelry industry also makes consumers unable to distinguish authenticity from consumption.

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< p > June 30th, Zhejiang industrial and commercial bureau announced the sampling results of gold jewelry and jade ornaments in the circulation field. A total of 92 batches of goods sold by 23 distribution units were disqualified, 48 batches, 44 qualified batches and 47.83% passing batches.

There are many well-known brands in the unqualified list.

Unqualified items include: name, quality, product quality inspection certificate, product standard number, factory name and address or sales enterprise name and address, warning signs or Chinese warning instructions.

For example, some precious metal ornaments are not marked with material names, some of them are not marked with purity, and more are marked by element symbols or abbreviations of English words.

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< p > Xu Wenjun, vice president and Secretary General of Shanghai gold jewelry industry association, said: in recent years, the gold jewelry industry has made considerable progress, because there are no national standards and local standards to follow, resulting in uneven product and service quality.

And the association's "gold jewelry retail store operation service specification" will play a catalytic role in standardizing the operation and management of Shanghai gold jewelry retail stores, enhancing the integrity of the industry and improving the quality of service.

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< p > standardize the whole process of sale < /p >

< p > the names, quality and weight of each ornament should be accurately marked; the sale and sale of goods should inform consumers of the relevant information and the reduction of their prices; if importing ornaments, they should have relevant import declarations or certificates of import, etc.; they must not purchase products without factory names, factory sites and no logo.

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< p > > the specification was jointly proposed by Shanghai commercial department and Shanghai gold jewelry industry association, and led by the Shanghai gold jewelry industry association. It jointly drafted the old Fengxiang (600612, stock bar), Yu Garden Jewelry Group (old temple, Asia one), China gold, City God jewelry, Zhang Tiejun group, Donghua diamond drill and other units.

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< p > the specification involves the requirements of the service environment, commodity procurement, sales management, service requirements, safety precautions and emergency disposal of gold jewelry retail stores, which basically covers the entire sales link from product purchase, product display to product sales.

In the service section, a salesperson receives only one customer at a time.

Accessories should be provided at least three months free warranty period, if additional material costs, manual costs should be informed.

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< p > < strong > consumers how to choose gold jewelry < /strong > /p >

< p > 1. purchase of jewellery to check "logo".

It includes information about name, quality, weight, origin and so on. Precious jewellery and jade jewelry should also be obtained from the certificate issued by the authority.

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< p > 2. consumers without jewellery professional knowledge try to choose large stores or brand stores to buy jewellery.

Consumers should not rely on the market, tourist attractions, mobile fairs and online stores to "leak at low prices". Large shopping malls and brand stores are more reliable.

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< p > 3. purchase jewelry can not only look at the price, discount, depends on quality.

The jewelry market is characterized by high standards and low discount.

Since jewellery is priced according to its own quality, it must not only look at the price, but also pay attention to the quality of the product.

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< p > 4. ask for Chinese invoice after purchase.

For some illegal a href= "http://www.91se91.com/news/index_c.asp" > jewelers < /a > using the specious English abbreviated letters to shoddy phenomenon, consumers should ask for invoices written in Chinese.

Try to write the contents of the logo on the invoice.

If there are any problems, complaints can be made to local consumers' associations, industry and commerce, quality inspection departments and so on.

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